B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

Stories are little video collections of your Snaps that you can put together which only last for 24 hours. But your nonprofit can leverage Snapchat to give a creative spin on visual storytelling - something that's very important in terms of inspiring people. For example, at FrontStream, we put together a geofilter for P2P Forum back in March. Snapchat is on the rise in a big way.

P2P 48

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. During a breakout session on Tuesday, Taulia CMO Joe Hyland showed marketers how they use humour in their video content to tell engaging stories in an otherwise unsexy industry, and have driven huge results from their video campaigns.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Short Form Video with Zach King. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

I’ve heard it described as P2P, people to people. You do a lot of work with video. You’re getting tickets to HYPERGROWTH from me, and so I feel like people need to build a relationship inside of a company today, and so it’s just really important for me that, on our podcast, I’d feel the same to you, as I would do on a video, as if you actually met me in person, as if you got an email from me. You have video.

P2P 40