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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.

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Interview with Mark Schaefer

Onalytica B2B

He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, PR News, and the Institute for International and European Affairs. This is going to have to change.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

We also talk about the future of SEO, and here’s a hint, it’s about the people. On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard. With us today we have SEO extraordinaire Cyrus Shepard, he is one of the biggest names in SEO.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

We also talk about the future of SEO, and here’s a hint, it’s about the people. On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard. With us today we have SEO extraordinaire Cyrus Shepard, he is one of the biggest names in SEO.

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23 Outstanding Social Media Marketing Guides

Webbiquity

10 things you should never say to a social media manager by PR Daily. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). ” How to Use Tumblr for SEO and Social Media Marketing by Moz.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Of course this follows effective keywording and SEO. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. out of 5) Loading.