Convince & Convert

JANUARY 26, 2012

Some of the complaints are simply misguided – like this post from local communications consultant Allison Carter – who seems to believe that companies and organizations should be required to publicly state how they determine who to include in outreach programs. Maybe a Wiki?

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Hubspot

OCTOBER 16, 2019

Public relations firms use outreach as a tactic to boost brand reputation and increase brand awareness. For example, HubSpot has an internal Wiki (see screenshot below), where our employees, who span seven countries, can communicate. A PR agency can help with that. Image source: HubSpot. Press communication.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Marketing Insider Group

AUGUST 26, 2020

Institutional knowledge is typically managed in a centralized database called a corporate wiki , which is regularly expanded and edited by designated team members. These seven types of institutional knowledge deserve an early place in your company’s wiki: 1. The Institutional Knowledge Marketers Need. Templates and scripts.

Work Management 259

Work Management Wiki Marketing Management Paid Search Agency 259

WebMarketCentral

SEPTEMBER 10, 2008

Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world. Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile.

Social Media 20

Social Media Wiki Optimization Digg 20

Sprout Social

APRIL 28, 2022

Company Intranet or wiki tools. From internal docs and policies to reference pages and wikis, Confluence represents a sort of “home base” for teams to refer to. Tools like Muck Rack make the process of finding relevant outreach targets and pitching them faster. Team chat tools. Video conferencing tools. Confluence.

Budget Programs 90

Budget Programs Enterprise Management Tools Work Management 90

Online Marketing Institute

NOVEMBER 7, 2010

Business Blogging for Realtors Advertising and Search: the one-two punch Content Curation in B2B Marketing 12 Tips for Marketing New Blogs Archives: Buzz Cloud: Recent Readers: Tag Cloud: Add new tag advertising Apple b2b marketing Biz Growth News blog blog carnivals blog conferences blog contests blog marketing blog mistakes blog optimization blog (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

Activities like blogging, blogger outreach, PR, social networking and bookmarking, or most types of advertising aren't so easy and clean to measure. " That is, tools like blogs, wikis, forums, video-sharing and social bookmarking let everyone express themselves publicly.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

APRIL 23, 2012

For example, our blogging team uses a page on HubSpot's internal wiki as a way for members of the sales and customer teams to submit blog article ideas based on their communications with customers and prospects. 3) For a Deeper Understanding of Buyer Personas. initiative. 7) For Informing Product Marketing Initiatives.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Online Marketing Institute

JULY 9, 2009

Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. Its in this phase that interaction with the organizations sales team becomes paramount. What has your experience been with the implementation of social media programs?

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Online Marketing Institute

JULY 31, 2009

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. with individual "Behavioral Data" to identify high-value Visitors, and rich information about the desired Contacts - this to streamline the Sales outreach and direct Marketing our clients purpose this information.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Use them in outreach to other outlets to link to your site instead of similar pages by your competitors. They deserve to be last. To maximize content in the skyscraper level, attempt to make your skyscrapers the best they can be on particular topics.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Lead Liaison

MAY 1, 2018

It helps them establish an outreach plan, that’s ideal for business development reps or seasoned account managers. For example, customer documentation, employee handbooks, and corporate wikis to document process. It’s about establishing a process to see what works, then rinse and repeat. Sales can be systematic too.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

It helps them establish an outreach plan, that’s ideal for business development reps or seasoned account managers. For example, customer documentation, employee handbooks, and corporate wikis to document process. It’s about establishing a process to see what works, then rinse and repeat. Sales can be systematic too.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Lead Liaison

MARCH 14, 2018

But what you don’t want if you are falling on bucket number two, you don’t want to be using marketing automation to do your prospecting and do your sales outreach. Within Lead Liaison we use a solution from atlasin, it’s called Complements, its kind of a Wiki. You got to document what you want your sales team to do.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Hubspot

AUGUST 5, 2016

Work with your sales team to coordinate meetings and outreach the day of the launch, or directly after. Post these to your internal wiki or as a public blog post. If you’re at an event, make sure you’re over communicating with your team. At this point, anything that can go wrong, will go wrong. Be prepared for that. What did you learn?

Planning 28

Planning Product Tips Buyer Personas 28

B2B Marketing Savvy

SEPTEMBER 17, 2009

Wikis: developerWorks. Do a quick review of your PR/AR outlets to determine the level of social media activity, opportunities for outreach and additional coverage possibilities with blogs and Twitter. FreeScale •YouTube: ~80 videos posted •Facebook: Fan Page, Group opportunities, sponsored ads •Blogging: Six corporate blogs.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Will Traditional, Social Media Blend? How Is PR Changing? If no one else is discussing a company, its employees almost certainly are.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40