Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. PR-Related Tasks.

Does My Start-Up Need Public Relations?

Launch Marketing

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. What is Public Relations? So, what is public relations and how is it really different from marketing and sales?

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B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. And third, it built up a bank of media-ready customer case studies to power B2G public relations activities.

PR Career Guide: Public Relations Job Titles, Descriptions, & Salary

Hubspot

If you landed on this blog post, you’re probably considering a career in public relations. To help you answer these tough questions, we created this public relations career guide that’ll describe what exactly public relations is, the different career paths you can pursue, the industry’s salaries, internships, and the disciplines a public relations degree will cover. Read on to find out if a career in public relations is right for you.

Public Relations Media Outreach: 4 Ways to Edit Your Pitch

Bluetext

It’s long been said that public relations media outreach is an art, not a science. In our experience, the majority of successful public relations media outreach strategies have four components: a strong relationship with the media contact, the quality of the pitch, newsworthiness and the pitch brevity. . Below are 4 creative ways to re-think your public relations media outreach, starting with the pitch.

The role of public relations in lead generation for B2B firms

NuSpark

But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly. Your public relations strategy is not a stand-alone enterprise. B2B Lead Generation with Public Relations. Your goal is to sell to businesses.

Blogger outreach is scary

Biznology

But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. Publicly shamed, drawn, quartered and, finally, drummed out of the corps. Image via Wikipedia.

DIY Digital PR (Online Engagement & Blogger Outreach)

Biznology

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media Photo credit: zoxcleb.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social media

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach. Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relationsImage via Wikipedia.

Influencer outreach is more PR than marketing or advertising

Biznology

When you do outreach you never hear back from 1 so, if you’re tone deaf, you’ll just assume that everyone you reach out to with your insufficient outreach comes back with their rate sheet in one hand and their right hand out for the cash. Almost three years ago I wrote Blogger outreach is more PR than social media. It’s about relating, it’s about engaging.

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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. In our outreaches, “pay me money” means no thank you but I’m nobody’s fool.

Be a Big Fish in the Blogger Outreach Pond

Biznology

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. Start small and grow to make blogger outreach work for you. Public Relations Social Media Marketing Abraham Harrison Blog Business Long Tail Outreach public relations social media social media marketingImage via CrunchBase.

A tech journalist on the 5 best and worst practices of B2B PR

Biznology

Blogging Influencer Marketing Public Relations Webinars B2B B2B marketing blogger outreach blogger pitch bloggers digital influencers educational videos email outreach influencer outreach influenders Journalist marketing marketing pitch marketing tips PR pr pitch email PR pitches Press release public relations social influencer outreach tips video Webinar

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? We hear a lot about customer engagement and outreach these days. When it comes to customer outreach, your brand is the face of your company. It’s nearly impossible to talk about customer outreach without talking about social media. When it comes to customer outreach, innovation and creativity will get you far! When a customer hears about a great experience from someone they can relate to, they make a connection.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Influencer marketing is fully integrating with social media marketing strategy

Biznology

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard. While there are awesome social media and blogger outreach automated tools such as Audienti and there are amazing Marketing Automation tools out there, the final mile is all about people. Called AbrahamPR it evolved into Abraham Harrison a year later.

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. So, what my version of long-tail blogger outreach does is identifies as many bloggers as possible who are accessible by email and who have a blog germane to the campaign at hand and sends them a quick pitch all at once in order to quickly discover who is truly interested posting about my client or learning more about what the campaign is about. Image via Wikipedia.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Part of the issue is that blogger and influencer outreach is no longer new, unique, human, or novel; another part is that there are a lot more people doing it so bloggers are getting deluged; and, post 2008, things have been very bleak out there, economy-wise; finally, there’s a lot of money in blogger outreach. Influencer outreach is like any other sales cycle, right?

4 tips for generating more return business in any industry

Biznology

Providing related products and services as a bonus can keep your company’s services at a premium, while still providing immense value to your clients. Negative reviews can help you publicly convert detractors into enthusiastic brand promoters. Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial

Walker Sands Seattle Takes Home 2021 PRSA Puget Sound Awards

Walker Sands

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

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New England Innocence Project

Biznology

Jordan has 20 years of experience in communications, public relations, fundraising, and community outreach. Business Advice Communications Consultants Collective Corner COVID-19 Future of Work Latest Podcasts Public Relations

The art of narrative storytelling via social media marketing

Biznology

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. The same thing can be done with blogger outreach. These lessons map perfectly to blogger outreach. With blogger outreach, you face the same odds as for paid search.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Outreach failure is easily possible when there is very little cultural awareness and understanding of how best to appeal to these thousands and thousands of very real people who wield very real power and influence over popular consensus and perception. Tweet This Post. Image via Wikipedia.

Meet your community by hosting an IRL Meetup

Biznology

Customer Experience Influencer Marketing Online Communities Public Relations Reputation Management blogger engagement blogger outreach Influencer Marketer influencers KPIs meetups online influencers twitter

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Internet Marketing Organic Search Public Relations Abraham Harrison Blog Outreach Pitch public relations social media

Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known, but have influence on the very people that your PR campaign is trying to reach. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

3 Big trends converging for big branding opportunities

Biznology

Agile Marketing B2B Marketing Content Marketing Influencer Marketing Internet Marketing Offline Marketing Outreach Marketing Public Relations Reputation Management Social Business Social Media Marketing Viral Marketing brand images cause related Future trends millenials re-branding The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.

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How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

Hubspot

public relations can be a critical ingredient in your marketing mix. Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. Leverage infographics, videos, photos, and customer success stories to make your outreach stand out from the pack. 5) Personalize Your Outreach.

Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Biznology

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. From a branding perspective, companies should view this as an opportunity to strengthen their relationship with tomorrow’s dominant customers (millennials), by creating new, meaningful cause-related programs that are consistent with and can even enrich their brand image.

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Why you shouldn’t bring your social media (completely) in-house

Biznology

If any of them consider social media monitoring, engagement, and outreach to be either a secondary task or “beneath them,” then the writing’s on the wall. The honeymoon period with cool and the continuity of outreach and the quickness of the response might suffer. Photo credit: edrabbit. I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). LT Public Relations. Publicity Club of NE.

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If you perform only to an empty house your show will close

Biznology

Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Related articles. I am so impressed by how well brands are messaging these days.

Why you should consider centralizing your search keyword lists

Biznology

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In the campaign, we used one keyword data set for all activities related to our US Open marketing. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.