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Paul Gillin

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Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The Hyper-Social Organization is a look ahead at how those disruptions may play out. I wasn’t disappointed.

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New Video Series Shows How Mobile Marketing Can Work for B2B

Paul Gillin

For example, conference organizers can replace those thick (and expensive) packages of conference materials with a mobile app that delivers latest information to the devices users are already carrying and builds in goodies like QR codes that people can scan to download slides and get bonus information.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. Sodexo is a master of using social media for recruitment.

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McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

Here are highlights from the fifth annual McKinsey study, “ How social technologies are extending the organization ” (registration required). However, the research also indicates that becoming a fully networked organization is difficult, and remaining fully networked may be even harder.

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Live Blog: How to Make Collaboration Cook

Paul Gillin

At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. Make it part of the organic learning process.

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Gordon Gekko is So Last Century

Paul Gillin

Social networks are transforming the way we work (whether the IT organization blocks them or not). Fifty-nine percent of satisfied professionals say that their organizations allow them to participate in online groups and/or chat rooms as part of their work compared to 40% of dissatisfied professionals.

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Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. This is despite the fact that internal social networks offer unprecedented opportunities to unlock the knowledge capital within organizations. Factory Thought.