Onalytica B2B

NOVEMBER 22, 2018

Create long term objectives and give yourself a vision to work towards – be optimistic, but also be realistic about what you can achieve and in what time frame. Learn what’s working and what’s not working quickly and use this to accelerate your program growth to hit your long term goals.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

OCTOBER 1, 2018

Or at least understand how search works. But I prefer the organic/friendship approach to the paid side. Analytics: “This work is complete.”. It is starting out with many experiencing its traps and trepidations but winning organizations will “fail fast”, learn and use this essential discipline to pave a successful future.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

JULY 26, 2018

So much so that a whole three years later, many Pharma brands are still yet to scrape the surface in paid influencer marketing, nor are they leveraging the huge potential a well-run, well-governed, organic influencer program can provide. How can you make this work for you? How can these people push your message?

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. There is a lot of potential there.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

APRIL 6, 2017

When it comes to working with influencers, there’s no one size fits all in which every brand can implement it in the exact same way and achieve the exact same results; there are various ways in which you can approach it- so there being one term is far too simplistic. So how can they possibly mean the same thing?

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

NOVEMBER 1, 2017

Additionally, I am very passionate about the concept of building internal Social Advocacy in larger organizations. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? #1 Social Branding or Personal Branding and Social Media for Entrepreneurs and Executives. ZOHO Product set. WordPress

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

SEPTEMBER 22, 2017

Mark Schaefer – Mark is not afraid to tell you what works or what doesn’t work even if it embarrasses him. Hubspot – For B2B organizations, they take a Buzzfeed type approach to content. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing is identifying not only the macro influencers, but the micro influencers too, and building relationships with them in an organic way. After all, when most think of influencers, they think reality TV stars posting an Instagram picture showcasing the results of the latest teeth whitening kit – more of a PR move.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

APRIL 19, 2018

The main benefit to brands is that they can gain access to an influencer’s audience and/or knowledge, skill and creativity; the influencer is given a platform to gain further exposure to their personal brand, expertise and any upcoming projects they’re working on. For example: customer reviews left on product pages.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

SEPTEMBER 7, 2018

I have worked as Country Manager for Sri Lanka, Latin America (Puerto Rico & Cuba), West African Countries like Ghana, Kenya and Mauritania. In 2016, I worked at No 1 Pharmaceutical and Food Brand Company Square Group, Bangladesh as an Executive International Marketing. I have started my career in International Business in the No.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

NOVEMBER 15, 2018

This will not work. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Professionals that have worked in industry who can influence key decision makers on a peer level. Thought Leaders. Influencer Definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

APRIL 26, 2018

Show that you value them and what they have to offer; show them that you want to work with THEM. This is a really great tip when working with influencers around events. Micro influencers are also far easier to engage and work with organically compared to macro influencers, so can be far more cost-effective.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

NOVEMBER 17, 2016

The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. It comes as no surprise that working with influencers will drive brand awareness. LEAD GENERATION. LEAD NURTURING. BRAND AWARENESS.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

NOVEMBER 14, 2017

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. That year was the pivot point.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

JULY 17, 2018

Bio: Adam Saxton is just a guy in a cube doing the work! Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. I started with Business Intelligence when I joined Microsoft back in 2005 in the support organization.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

APRIL 5, 2018

I learned what they were doing, what was working, what wasn’t. I walk to work and I always learn something along the way. Organic reach in social media will go down. Most marketers don’t work that hard to win engagement and clicks in social. Working a little harder can make a difference. Planet Money (economics).

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

APRIL 3, 2018

I have been a leader in organizing meetups and conferences. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE? I have been a speaker at the college level and have a strong offline influence among 30k+ people (my network and my community).

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

MAY 25, 2018

She is a member of the Technology and Innovation Commission at the CEOE (Spanish Confederation of Employers’ Organizations), she also belongs to the Industry Affiliate Partners at the Columbia University Data Science Institute (NYC). Finally, the implications when becoming a data driven organization.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

OCTOBER 26, 2016

This intelligence gives brands insight into which platforms they can work with influencers on; the most expensive channels and perhaps therefore the most effective. Brands can develop real, organic relationships with influencers, enabling access to a select group of followers that are ready to listen. WHAT DOES THE DATA SAY?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. After college, I worked in research administration at Dana-Farber Cancer Institute and had big plans of getting my PhD after a few years.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

AUGUST 23, 2017

Although the industry category and buzzword is ‘influencer marketing’ we are going to focus more on the Influencer Relationship Management approach, which is the most organic form of influencer marketing, where relationships and partnerships are at the heart of a successful strategy. They buy relations stories & magic.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

AUGUST 30, 2017

Before engaging with influencers there is an essential research stage both externally and internally to gauge the potential outcomes you can achieve and prepare your organization to maximize the opportunity and lay the foundations for success. Of course, many of these work together in harmony, and some are by-products of others.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

MAY 25, 2018

She is a member of the Technology and Innovation Commission at the CEOE (Spanish Confederation of Employers’ Organizations), she also belongs to the Industry Affiliate Partners at the Columbia University Data Science Institute (NYC). Finally, the implications when becoming a data driven organization.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

MARCH 2, 2016

The decisions and collaborative work of sustainability-focused organizations, businesses and individuals must take into account aspects like natural resource and energy use, and include an awareness of all the ways they can be tracking and alleviating their greenhouse gas emissions.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MARCH 9, 2017

This marketing tactic works for many brands, particularly in the B2C space, but it is an entirely different practice to influencer marketing as we know it in its rawest form. For some brands, working with an influencer on a paid basis isn’t desirable for themselves, or the influencer. Again, the answer is likely to be no.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

APRIL 20, 2017

A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. Appreciate that it will come more naturally to some.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

SEPTEMBER 6, 2017

Influencer relations – organically building long term relationships with a variety of different influencers (brand advocates, micro-influencers, mid-range influencers). Great, now we can start talking strategy! When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

FEBRUARY 16, 2017

The biggest and best influencers are those that grow their audience organically in an area that is in fact closely linked to their career. However, if your reasons for wanting to be an influencer are predominantly financially motivated, then you may well be entering the field for the wrong reasons. ” Click To Tweet.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

JANUARY 30, 2018

Devumi has worked with 200,000 customers, including many high profile influencers, actors, athletes, models and musicians (direct and through representatives and management) who purchase hundreds of thousands of followers to boost their reach, and ultimately their appeal to brands. 3) Focus on organic, not paid.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Business outcomes for B2C are also around driving brand awareness and consideration, as well as shaping brand perception as a great, ethical brand to work for and buy from.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

JULY 19, 2018

Brands work with influencers because they want results and action. As you can see in the above pie chart, the most affected industry has been the tech industry, with 25% of the affected influencers working in tech. We’ve somehow concluded that high reach = high influence.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

APRIL 18, 2016

“Lawrence Wintermeyer (CEO), Michael Hayman and Alastair Lukies (Chairman), together with the ‘Innovate Finance Global Summit 2016’ team, did a fantastic job organizing this great world-class fintech event in London. Spiros Margaris – Senior Advisor to Fintech Forum , Kapilendo & Moneymeets.

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

MARCH 23, 2016

There is seemingly something more likeable and more relatable to a blogger and though sometimes untrue, bloggers are seen as the organic recommendation over the celebrity who is paid to endorse. Blogs are the new ‘chatting to your friends over a cuppa” Shannon Wilson – Beauty and Lifestyle Blogger at Raspberrykiss .

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

JANUARY 18, 2017

Technologists are incorporating more “marketing” thinking into their work through growth hacking and user-centered design. Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. There is a lot of potential there.

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20