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LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Marketing Automation and Lead Management are complex, so you need to have someone in your organization who has experience with this.
LeadSloth
DECEMBER 14, 2010
As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. The only downside is that I won’t have exposure to other Marketing Automation systems anymore (and all the great people that work at those vendors).
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LeadSloth
MAY 5, 2010
This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). Social Marketing Automation.
LeadSloth
NOVEMBER 16, 2010
Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. Paid search: 60 days.
LeadSloth
AUGUST 30, 2009
Especially large organizations often talk about efficiency increases as a result of marketing automation. Efficiency in itself is nice, but it’s hard to quantify: will it increase the quality of the work? But let’s first take a look at efficiency and cost savings. Marketing Automation & Efficiency.
LeadSloth
JUNE 23, 2009
But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Project management : work together with a team of people. And that’s where Inbound Marketing comes in. Conclusion.
LeadSloth
APRIL 15, 2010
If you sell multiple products, cross-selling may work for you. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. If you expect to find sales opportunities in your existing database, this may be a good place to start.
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