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Kaon

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Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

Organizations that embrace experiential marketing for their EBCs can differentiate from their competitors and gain competitive advantage. Contact us today to learn how Kaon Interactive’s engaging sales and marketing applications and the MultiTaction iWall work seamlessly together. ###. About MultiTaction.

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Hubspot Inbound Conference 6 of 9

Kaon

Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is measured, and the terminology and nomenclature used to discuss success and failure. Shift the discussion to revenue and find out what is working vs. what is not. Overall, organize operational.

Hubspot 100
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Marketing Moves to Center Stage

Kaon

Because of the powerful impact of marketing on multiple dimensions of corporate profitability and growth, C-suite leaders are developing broader expectations regarding how their internal organizations must collaborate with marketers. CEOs Need CMOs to Be Visionaries.

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Generating the Spark for Memorable Virtual Experiences

Kaon

With many working from home, not only are you up against the entirety of the internet, and every avenue for media consumption available, but you are competing with your customers’ workloads, emails, children, pets, laundry… and who knows what else. By Howard Stern, Mixed Reality Experience Strategist at Kaon Interactive.

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“Digital” is an entirely new Marketing Business Model

Kaon

In fact, digital platforms are completely changing the way marketers must think of their world and their work. Digital assets are like living organisms. We need to change our deliverables, our organizations, and our objectives from a concentration on discrete, individual events to a broad continuum of customer experiences.

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Hubspot Inbound Conference Recap 9 of 9

Kaon

One organization (Sales and marketing working together). Your MQLs (marketing qualified leads) and your SQLs (sales qualified leads) need to be clearly defined within the organization to avoid conflict. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. One process.

Hubspot 100
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Diving into Digital Transformation

Kaon

Every organization must create their own unique roadmap for digital transformation to overcome their specific business challenges and achieve corporate goals. Perhaps no solution story is more complex or has a more potent impact than the inner workings of a laboratory.