Cintell

MAY 18, 2021

Yet even though their value is proven, a persona project can seem out of reach for organizations, due to budget or time constraints. We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. This is consistent with a large number of organizations who today take a role-based approach to segmentation.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

APRIL 30, 2019

A comprehensive content marketing program blending both organic and curated methods into your process is critical to success. You will be surprised at how much content is already available inside your organization;it likely just needs updating and formatting. A good rule of thumb is a 60/40 split in favor of creation.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes. Here are 29 fresh ideas for putting your personas to work.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. What is the title of the person you report to at work? How is your team structured?

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Customer-centric organizations are 3X more profitable (Pragmatic Marketing). But empathy is hard to put a dollar value to.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

NOVEMBER 9, 2015

I worked on developing our buyer personas and learned a great deal about our buyers. We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer. Buyer personas are: A big priority.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100