Ambal's Amusings

OCTOBER 28, 2009

News organizations rely on interviews to get information from authority figures and to show the different sides of a story. Rather than "marketing", for example, propose to ask their thoughts about how to go viral, or whether traditional advertising still works. Try to make the topic as focused as possible.

Peer-to-peer 100

Peer-to-peer Marketing & Strategy Marketing Proposals Viral Marketing 100

Ambal's Amusings

NOVEMBER 25, 2009

Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. Organize a targeted marketing campaign with coupon codes. SEOmoz's beginner's guide to conducting keyword research will get you there fast.

Merchandising 100

Merchandising Marketing Budget Budget Programs Marketing Budget Creation 100

Ambal's Amusings

AUGUST 27, 2010

If that’s the problem, then the content will be designed to discuss how global project teams can use workspaces to collaborate in real time, access the information they need with a click and work on product iterations with other members of the team as if they were in the same room with video conferencing.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

OCTOBER 29, 2009

Through helping them become successful, I found a way to put my passion for both customers and writing to work and decided I enjoyed that work more than running companies. He was interested in my concept and worked with me to create the proposal for the book. Ardath Albee: That’s a good question. Ardath Albee: Oh boy.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Ambal's Amusings

OCTOBER 15, 2009

Digital B2B marketing allows marketers the visibility they need to transform the value of marketing for your organization by directly impacting sales—and to prove it. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. Ardath Albee Recommends. Brian Carroll's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

OCTOBER 20, 2009

When not running his company and working with clients, he is a frequent contributor to online publications on demand generation, lead nurturing, social media, and other topics, and also writes his agency’s blog, Direct Connections. Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 8, 2009

Jonathan Kantor: Prior to starting my own firm, I spent 26 years in enterprise business marketing with several Fortune 500 organizations such as Digital Equipment Corporation, Microsoft, and Apple, Inc. To produce the book, I needed to organize these components and expand on each one in much greater detail.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 9, 2010

This Simparel white paper is a good example of a paper written for a business decision maker – working for a company in the fashion company – who may be considering replacing the company's legacy ERP system. Favorable first impressions are created with a professional front cover design as compared to an all-text white paper.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

DECEMBER 4, 2009

The marketing landscape is changing and you need to adapt in order not to become an "old world marketing dinosaur" Get out there, start and work your marketing campaign. Let us get this straight - no one person or one marketing organization knows it all. Learn, unlearn and then relearn. Pick a direction and move forward.

Planning 100

Planning Terms and Conditions Advertising Agencies Marketing & Strategy 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? Does viral work for B2B marketing? Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Read on to get their insights. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

AUGUST 5, 2010

As an example, enclosed are two white papers from the same enterprise organization, Microsoft. Janice's work reflects her skill for presenting highly complex and technical subject matter in clear and engaging content for both business and technical readers. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 1, 2009

Ambal Balakrishnan: Russell, it is a great pleasure to discuss the New Media 2012 event you are organizing. However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media. Blog FusionSpark Twitter Fusionspark NewMedia2012.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Ambal's Amusings

AUGUST 27, 2009

Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. Designing content to answer your buyers differing needs as they work through their buying process will. One-size-fits-all content won’t accomplish that. Ardath Albee Recommends.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. You get better case studies when both teams are working towards the same goals. Few organizations do this well, but it pays off for those that do. Sarah has lived and worked on five continents.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

SEPTEMBER 3, 2009

She’s especially interested in working with small and medium-sized businesses. Sarah has lived and worked on five continents. I went to work describing market conditions, listing benefits, introducing appropriate tools and giving hints and tips on how to start. Find her website at Global Copywriting. Sarah Mitchell's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 23, 2010

Organizational Hierarchy: provides guidance as to the total number of individuals involved in the decision making process within the organization and the number of additional readers needed beyond the primary target reader to elicit a decision. She’s especially interested in working with small and medium-sized businesses.

Paper 100

Paper Work Management Marketing Management SME 100

Ambal's Amusings

DECEMBER 7, 2009

The old interruptive model of marketing doesn’t work. Long ago we realized that the only true competitive advantage in the advertising agency business is to create a place that is special for the people who work here. That’s why we have been named one of the Top 25 Small Businesses to Work For in each of the last 4 years.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Lead Ranking 100