• LISTENLOOP  |  MONDAY, JANUARY 22, 2018
    [Organization, Work] Designing and Managing ABM Campaigns with Mat Rider
    Rodrigo: Tell us about your organization there. Mat: The current digital team is now comprised of 5 individuals, and our buyer persona actually expands from a chief technology officer all the way down to a developer based on the type of product that we are working through, as well as the different needs of the individual that they are actually going for. It’s basically all of the engineering department people that work on data.
  • BIZIBLE  |  MONDAY, JANUARY 22, 2018
    [Organization, Work] How To Measure The ROI Of Print Marketing
    To help organizations stand out among the countless emails and calls their prospects receive everyday, print marketing offers a fresh and cost-effective way to advertise and increase awareness of your business. As for discount rates, make sure to do a quick competitor analysis and be aware that discounts only work when the percieved value is greater than the effort your target customer has to make. Does the organic traffic to your website increase?
  • HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Organization, Work] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    They are a leading company in the B2B space, doing some really impressive stuff we’re going to talk about here in artificial intelligence for sales and marketing organizations. We think we’re the only provider for AI-drive lead engagement and marketing software, and we target marketing and sales organizations. Having these really personalized messages, frankly, just work better. Back to your point, having really personalized messages work better.
  • CONTENT STANDARD  |  MONDAY, JANUARY 22, 2018
    [Organization, Work] 5 Revealing Content Marketing Statistics From Skyword’s Original Research
    Content marketers are feeling the squeeze: Just being competent at your job requires creativity, strategic thinking, and great organization. These learnings give marketers who want to progress to the next level a place to focus their efforts as they work to transform their marketing organization. These content marketing statistics get to the heart of where novice marketers need to improve in order to become masterful content marketing organizations.
  • LEADSPACE  |  MONDAY, JANUARY 22, 2018
    [Organization, Work] 10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From
    The goal is to not waste the sales team’s time on leads that are less likely to convert, so work closely with a sales team when determining what this funnel will look like. organic). Not all customers are created equal when profitability is considered. That’s why it’s important to know your goals, what KPIs will best meet those, and set up a good tracking system for what or whom you’re engaging.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 22, 2018
    [Organization, Work] The No-Fail Formula for Creating Killer Webinar Content
    One major mistake made by organizers is picking a generic topic because they are so eager to share their knowledge. What format will work well depends on the topic and the speaker(s). An expert from the industry or within your organization works well in these formats. For example, if most of the attendees are using mobile, creating content that works best for mobile viewing would be essential. Webinars are an important yet underrated content marketing tactic.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 19, 2018
    [Organization, Work] How Do Media Mergers Like Disney and Fox Impact Digital Marketers?
    In other words, the platforms for Disney and Fox will be the same, saving marketers extra work as they build campaigns specific to the platforms and channels operating under each respective brand. With so much digital ad space in the hands of a select few, media organizations might decide that they can raise ad rates as high as they want, knowing their ad buyers have few alternative options.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Organization, Work] Five Steps to Optimize Your B2B Lead Conversion Efforts
    Marketing is working on a new product launch, while sales might be focused on growing a different side of the business which often results in marketing efforts not being properly followed up on and sales complaining about not getting the right support. If your organization is suffering from a low lead conversion rate, refining your targeting strategy is a must! Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations?
  • MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Organization, Work] How to Save a Year of Research for Your Account-Based Marketing
    Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. And being a metrics-based organization, we wanted to establish specific measures of success, key performance targets, and a quantifiable outcome. While we kept the database up to date and reinitiated touches for the new people, new people were focused on navigating their organizations and team.
  • OUTREACH  |  THURSDAY, JANUARY 18, 2018
    [Organization, Work] 4 Manual Tasks your Sales Reps Shouldn’t Waste Time Doing in 2018
    If you’re like most modern sales organizations, the answer is a lot. For instance, Outreach Meetings allows sales reps to create and share custom calendar links, giving prospects the ability to see open time slots on your rep’s calendar and schedule a time that works well for both parties in just one click. Unless you are superhuman, no one can remember every single task they need to do, especially when you multiply that by the many accounts your reps are working at any given time.
  • SNAPAPP  |  THURSDAY, JANUARY 18, 2018
    [Organization, Work] What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
    So I got to work. . Plain text formatting is a good starting place to optimize an organization’s welcome emails. . As a result, some organizations are working to strip down their templates to either minimal design elements or none at all. Feeding America was one non-profit organization I saw working within the lightweight design context: . . The good news was that it worked: This welcome email landed in my ‘Primary’ tab of Gmail. .
  • HEINZ MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Organization, Work] “How I Work”: Matt Amundson, VP of Marketing and Sales Development for EverString @mattya56 #HowIWork
    How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. First thing you do when you come into work? How I work
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Organization, Work] 4 Ways a Knowledge Management System Helps Align Your Strategy
    Is this an idea that works merely on paper or is there really a system to aligning marketing and sales that works? These systems make sure that all communication and processes run smoothly within the organization. For any marketing strategy to work, it is imperative to know every detail you can about your customers and everything there is to know about the market. What is essential for running a business effectively?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 18, 2018
    [Organization, Work] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    Business You Work For. Your Work Address. Scanners interact with digital content in the way that most people do when online, skimming through your work to catch key headlines, interesting graphics, and the most salient points that will help improve their business practices or make for a catchy tweet. This is determined primarily by how you organize content on the page (obviously) and the typography you use. ?. Thank you for your interest in white paper marketing!
  • CHIEFMARTECH  |  THURSDAY, JANUARY 18, 2018
    [Organization, Work] 11 Habits of Highly Effective Marketing Technologists
    Marketing technologists will leverage data across an organization’s operations, the dynamic marketplace, and through customer engagement to serve and adapt. More organizations require vision and the dynamic thinking to transform and meet the needs of a changing landscape. Knowing operational data reveals a stream of company insights to better understand the health of the organization.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 18, 2018
    [Organization, Work] How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    And that, I realized, is how the media model – the very thing discussed here – works. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. Intel “invested a lot of money to build up our fan base to 25 or 30 million,” only to discover that its organic reach was a puny portion of that total: 2,500 or so. Check out what technology is making possible!”.
  • LEANDATA  |  WEDNESDAY, JANUARY 17, 2018
    [Organization, Work] Dirty databases aren’t the problem
    The trick is working around it with the right tools. And that means the organization that deals with it better is the one that succeeds. You’ll see next Thursday, when Craig and Brett hold their webinar, “Why Cleaning Your CRM Won’t Work – New Revelations on Dirty Databases.”. Key Takeaways. On average, corporate data grows 40% a year, but 20% of each database is dirty. Each dirty record costs your business $100 and promotes a terrible buying experience.
  • TERMINUS  |  WEDNESDAY, JANUARY 17, 2018
    [Organization, Work] #OneTeam: The Terminus Account-Based Marketing Story
    Our vision statement came out to be that we want to unify the go to market teams of every single B2B organization in the world. Peter: A lot of us have been at organizations where the go-to-market team, in particular, is not operating like #OneTeam. I asked her, ‘How do marketing and sales work together?’ It’s a powerful thing because the entire organization is very much aligned on one goal, one initiative, and that’s growing revenue.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Organization, Work] 4 Secrets to Selling Professional Services
    For those of you who dread the process of promoting yourself and your services, you’d much rather have someone else sell the work while you focus on your clients, delivering the work, and helping them be successful. Somebody else should source leads and I should deliver work. Outbound business development doesn’t work, so why bother. I have to deliver my work, I don’t have time to sell. Work hard.
  • VIDYARD  |  WEDNESDAY, JANUARY 17, 2018
    [Organization, Work] Are Things Changing in the World of Demand Generation?
    We’ve set out on a quest to help others in industry figure out what’s working in the world of demand generation. Full-stack marketers can figure out which of the different tools are going to drive more demand for their organization. We’d love to hear what’s working (or not working) for you in your demand generation efforts.
  • SNAPAPP  |  WEDNESDAY, JANUARY 17, 2018
    [Organization, Work] How to Convince Your Boss: 7 Steps to Getting Budget Approval
    The bottom line here is that though it will likely require more prep work on your part, having a face-to-face conversation with your boss about your idea will benefit you in the long run. . Before your meeting, start your preparation by being as explicit as possible about what issue the item/idea on your wishlist will address in your (or your team’s) work life. . Keep How You Work in Mind When Making Your Decision.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Organization, Work] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    Whether organic click-through rate (CTR) affects Google rankings is no longer a question. In this blog, I’ll tell you about the five things we’ve done to increase our organic CTR and how you can apply those to your business moving forward. If you take a look at the first screen Google shows you for “Slack alternatives”, one of our target keywords, you can see the organic search results aren’t even there. Organic CTR is the ratio of organic clicks to impressions.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Organization, Work] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    The modern marketing world is exciting, though he does suggest we proceed with caution: Automation might be freeing us from repetitive tasks so we can focus on more impactful work, but that has a cost of its own. Writes Joe Lonsdale : “The information architecture underpinning the work processes of all our major industries is being upgraded to cloud and mobile ecosystems and is leveraging big data in thousands of new ways?.
  • LEADSPACE  |  WEDNESDAY, JANUARY 17, 2018
    [Organization, Work] Why You Don’t Really Need to Break Down Your Data Silos
    These “silos” tend to be tools which — while far from perfect — work perfectly well on a day-to-day basis for the people using them. Imagine the disruption to a business organization of any size — let alone an enterprise-sized company — were someone to force everyone to migrate to a new “single source of truth,” whatever that might look like. That’s the ideal we’ve always been working towards at Leadspace.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Organization, Work] 5 Things Highly Committed Content Marketers Do Better [New UK Research]
    What does your organization need to bump up into the extremely/very committed zone? respondents agree their organizations are doing this, which is fantastic news). Expectations about what content marketing can achieve are more realistic in organizations with a strong commitment (to the tune of a 43-percentage-point gap between the “somewhat” [40%] and “extremely/very” groups [83%]). If you think expectations in your organization are unrealistic, get to the bottom of why.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 16, 2018
    [Organization, Work] Facebook Feed Change: Massive Opportunity for Brands & Publishers
    There’s not much to break down; it was pretty well outlined by Mark Zuckerberg in a post (I’ve embedded his complete message at the bottom of this post) and in this video produced by Facebook explaining how the feed changes will work. Years ago, when we first started working with brands and publishers, there were some commonly asked questions and concerns, chiefly: Would our people want to do this? Facebook Feed Changing.
  • HUBSPOT  |  TUESDAY, JANUARY 16, 2018
    [Organization, Work] How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"
    The Sampler is also 50 pages long, neatly organized into four enticing chapters: Chapter 1: Natural Remedies for Whatever Ails You …. So, what did working with Gary teach you?” The phone rang a couple times before he picked up. Hello?”. “Hi,” Hi,” I said. “Is Is this Pat Corpora?”. Yes, it is.”. “It’s It’s Eddie Shleyner,” I said. Silence. “I I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”.
  • WEBBIQUITY  |  TUESDAY, JANUARY 16, 2018
    [Organization, Work] Price Matching Pros and Cons for Online Retailers
    You are also willingly lowering your profit margin with customers you may have earned organically. Alex has worked extensively with eCommerce and online retailing brands, and has unique knowledge of pricing intelligence strategies. Guest post by Alex Walker. Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 16, 2018
    [Organization, Work] Empathy, Web & People: Improving The B2B Customer Experience
    January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Organization, Work] Which Content Syndication Networks Are Right for You?
    However, that doesn’t mean that you should go on a syndication spree and let random sites do the work of promoting all your blog posts (or any other content type for that matter) for you. Although the platform does not have clear-cut metrics , the strategy works fine overall, as it helps you use that information to identify which of your posts can be published and promoted on social networks. If you’re not already syndicating your content in one way or another, you really should be.
  • VISUMCX  |  MONDAY, JANUARY 15, 2018
    [Organization, Work] Customer Experience Is A Team Sport
    While B2B organizations must first adopt a customer experience culture, which must be driven by the CEO, here are just three departments (beyond marketing) that also play a vital role in customer experience success. Without a complete understanding of the sales process, direct and indirect, and how to better serve the customers during this phase, organizations will be left to guess work and customer experience will be lacking.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Organization, Work] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    – Not just blogs and whitepapers — web design, PR, sales enablement, creative working together to grow revenue and marketing ROI. We are featuring every week, experts and best practices in b2b sales and marketing, mostly featuring experts in the field who are doing the work and today is no exception. ” I know you’ve been a proponent in the past and you previously worked with a company called All Bound. What have you seen work well in the market?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 15, 2018
    [Organization, Work] 5 Time Management Tips From an Expert*
    But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think). When I was a grad student, I would schedule my meetings with teammates and the time I would spend working on an assignment and stick to that schedule. Because I was working full time while getting my MBA, I needed to optimize my time.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Organization, Work] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Use these strategies to increase the amount of money you have coming into your nonprofit organization. Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Organization, Work] Facebook's News Feed Will Once Again Focus on Friends and Family
    Content will have to be even more shareable, in a way that doesn't classify it as "engagement bait," and also organically promotes conversation among users. Organic reach for business pages on Facebook has been under assault for a long time now," Andrews says. There are certain types of Page content that are said to promote more shares and organic conversation — like live videos, which Facebook says get 6X the engagement as non-live ones.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Organization, Work] Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation
    ResponseTap is a global organization with offices in the the US and UK. All of these solutions work together to seamlessly link sales and marketing activities into one platform. Allen, TX – Sales and marketing solutions provider, Lead Liaison , and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution.
  • ALTITUDE BRANDING  |  FRIDAY, JANUARY 12, 2018
    [Organization, Work] The Definite List Of The Best Blogs To Follow In 2018
    As pioneers of the Digital Adoption Platform (DAP), WalkMe’s blog tackles various pain points experienced by enterprise and large organizations in the digital age. The team at Codois can help you establish Agile Testing practice and add value to your team and organization with a unique team-oriented approach. 12) Work From Home Happiness. Work From Home Happiness is a career blog for aspiring remote workers.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Organization, Work] Ingenuity Rising: How to Boost UX and Sales Simultaneously
    Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. 94% of a user’s first impression of a website is design related which reflects on the brand and organization. Organically speaking, if you improve or optimize your UX and design processes, you’ll also boost sales simultaneously. More importantly, you want to organize and parse your content so viewers can access what they want with little to no difficulties.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [Organization, Work] How Content Marketing Can Save Your Digital Marketing Strategy
    In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.).
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Organization, Work] Interview with Cory Munchbach
    She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. After college, I worked in research administration at Dana-Farber Cancer Institute and had big plans of getting my PhD after a few years. The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Organization, Work] Proven Tips to Improve Your Content Marketing Efforts
    A content strategy is defined as the thoughtful distribution of content through digital channels in order to position your organization as a thought leader in your space. A content strategy will make planning and organizing new content types and topics easier and more streamlined. As with all other aspects of your marketing efforts, consider what has worked best in the past when developing new content. Content marketing is a must for any business now in today’s digital age.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 11, 2018
    [Organization, Work] Voula Vasilopoulos on New Experiences
    Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. Extracurricular activities are considered work to kids? I recruit, I get people to try new things and work with us. Trying new things, working with new people, and learning new things is scary. To help reassure yourself, like any mom would, do your research and make sure it’s a reputable organization.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Organization, Work] Should Your B2B Company Be On Instagram?
    Let your work speak for itself through customer photos and testimonials. This example from a designer at a marketing company works well in this context: So happy we were able to accommodate and print these banners for Lee University for their 100 year celebration!!! A mixture of industry expert and author quotes, as well as quotes or statistics from your own research and team members, can work well for this content type.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Organization, Work] These Sales Statistics Will Change Your Approach in 2018
    73 percent of executives prefer to work with sales professionals referred by someone they know. It’s not always possible to work through referrals alone, but you should definitely put more time into drumming up these types of leads, since they tend to be high-quality and convert. As you experiment with CRM, don’t be surprised if you feel more productive than ever, since this technology can keep you better organized and help you to avoid costly mistakes.
  • HG DATA  |  THURSDAY, JANUARY 11, 2018
    [Organization, Work] A Refresher on the Right Data for ABM Success
    Here’s a refresher on each data type: Demographics – Demographics involve data related to people and can include information such as a contact name, work title, work history and social connections. All of these data pieces work together to provide the most complete picture of your target accounts so that you can approach potential customers with a highly-targeted marketing and sales strategy.
  • HEINZ MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Organization, Work] “How I Work”: Heather Kahler, VP of Customer Exeperience at PFL @sunshinegrrrl #HowIWork
    How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. First thing you do when you come into work? How I work
  • MARKETING ENVY  |  THURSDAY, JANUARY 11, 2018
    [Organization, Work] Are you presenting relevant B2B Marketing KPIs to Your Board?
    As Steve Bernstein , Senior Director of Data and Analytics at StubHub suggests that organizations must agree upon and employ company wide metrics and KPIs in order to ensure accurate data analysis. KPIs are essential for this kind of detective work. For example, if you don’t have enough non-qualified leads flowing in, your website might not be properly optimized - which deters organic traffic from reaching out to you. Reading time: 5 very beneficial minutes.
  • SNAPAPP  |  WEDNESDAY, JANUARY 10, 2018
    [Organization, Work] The Quiz Factor: How MarketingProfs Used Spirit Animals to Drive Event Booth Traffic
    A universal motive of all organizations sponsoring an event is to get event attendees to their booth. Alas, they did not work out. . . That’s goal number one. . Goal number two is to keep these booth visitors attention long enough to have a little bit of a conversation, to impart some awareness about what you do and why it matters. .
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Organization, Work] Make your life easier with social media marketing tools and apps
    Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier. If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you. It’s 2018!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Organization, Work] How to Generate Leads with Webinars
    For example, if Pipedrive were going to talk about sales challenges, here’s what a brainstorming session might look like: You should also look outside of your organization to get an educated direction of which topic to choose. This format works great if you have a freemium version of your product or a technical solution that requires some explanation. Storytelling works with every form of content especially webinars.
  • HUBSPOT  |  WEDNESDAY, JANUARY 10, 2018
    [Organization, Work] Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
    Let’s say, for example, “you subscribe to a Lyft, and you always get a Starbucks at 8:30 am before work,” says Blasky. And as we move away from that, the organization is adapting to the shift by identifying new opportunities with a brand fit. Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 9, 2018
    [Organization, Work] How to Flaunt Your Website Redesign in 2018
    Seemingly endless hours of work, and countless meetings have contributed to your success. They want to keep up to date with your organization and are likely your brand ambassadors, so it’s important to keep them informed. An email from the head honcho, explaining the exciting journey your organization went on to create this state of the art website will resonate with your customers.
  • BOP DESIGN  |  TUESDAY, JANUARY 9, 2018
    [Organization, Work] B2B Marketing Agencies: How to Choose the Best Fit
    While you want to work with an agency that is a resource for you and can help with all your projects, you want to make sure they excel at the main things you need them to work on. If your main B2B marketing goals include online lead generation, it’s essential that the agency you work with is on top of all the latest digital marketing trends and knows which ones are most effective for B2B firms. They should have an organized portfolio ready to show you.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 9, 2018
    [Organization, Work] Brand Advocacy: Everything Your Company Needs to Know
    Brand Advocacy simply means that people who love your brand will continue to support your company and promote your services or products to new customers organically. Instead of spending so much money for those paid placements, you let people handle the marketing of your brand in an organic way. So while traditional marketing will still work on your audiences, people like and trust the familiar human touch over large or corporate companies promoting their own services or product.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 9, 2018
    [Organization, Work] Creating SEO Guidelines for Your B2B Organization 
    Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. Let’s take a look at how this can be done within your organization: Identify the Necessary Departments. No one likes extra work and no one likes to be told what to do.
  • HEINZ MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Organization, Work] B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results
    The Heinz Marketing team was great to work with – they took the time to truly understand not just the deliverables we were looking for, but also the why behind what we asked for. They were true partners, fully invested in the success of the project, even after their work was completed.”. During the engagement, Heinz Marketing worked through five phases: Survey Development, Creation, and Launch. I look forward to working with the Heinz team again! ”.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 9, 2018
    [Organization, Work] Skyword Raises $25 Million to Support Our Vision for the Future of Marketing
    The company announced that it closed on $25 million in growth equity from Rho Acceleration, a division of Rho Capital Partners, and secured an additional $5 million working capital line from Cambridge Trust. This channel-by-channel approach worked, but led to higher costs and an inconsistent experience for consumers, who often interact with the brand across channels. Today, Skyword announced a major development in its growth as a company and as a leader of story-centric marketing.
  • HG DATA  |  MONDAY, JANUARY 8, 2018
    [Organization, Work] You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?
    We’re a week into 2018 – are you still working on those New Year’s resolutions? With these stats in mind, it’s clear that ABM can have a great impact for your organization’s sales and marketing teams in 2018. You’re no doubt committed to the account-based marketing (ABM) resolutions we shared with you in our new infographic last week. As you settle into starting or improving your ABM program this year, we’re here to help you achieve success.
  • KAPOST  |  MONDAY, JANUARY 8, 2018
    [Organization, Work] 4 Requirements For a Best-in-Class Marketing Plan
    Last month I told you to ignore marketing trends and to put more focus on what works. Admittedly, I assumed you know what works for your organization in the first place. The post 4 Requirements For a Best-in-Class Marketing Plan appeared first on Kapost Content Marketing Blog. Marketing Strategy Research and Insights
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 8, 2018
    [Organization, Work] What Marketers Can Learn From Their Sales Team
    Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational structures, limiting the fantastic opportunity for cross-channel engagement. Before joining Marketo as a sales development representative , I was working in the marketing department of a small FinTech start-up. When marketing and sales work as a team, amazing things can happen!
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 8, 2018
    [Organization, Work] The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
    That would never work in our industry. It starts with an experience that sparked an idea, and then it connects the dots to the work you’re doing for your brand. about how your creative idea can impact the work you do. When you preface the explanation of how you generated your idea with the observation, distillation, and relation to your brand, you can hone in on why your observation matters ­– and how it has an opportunity to create value for your organization.
  • LEADSPACE  |  MONDAY, JANUARY 8, 2018
    [Organization, Work] 5 New Year’s Resolutions B2B Marketers Should Stick to in 2018
    The same applies at work. To quote SiriusDecisions Senior Research Director Terry Flaherty: “The reality is B2B buying decisions are made by multiple people and with more organizations aimed to drive coverage and engagement across target accounts, there is a need to change how companies define and track key stages of engagement.”. With the holiday season well and truly over, in the coming weeks and months our well-intentioned New Year’s resolutions will be put to the test.
  • PUREB2B  |  SUNDAY, JANUARY 7, 2018
    [Organization, Work] 8 Principles of High-Converting Landing Pages
    It’s understandable that you to want to grow your company but, keep in mind that landing pages are meant to direct your prospects to a particular offer and not toward your organization in general. The work doesn’t stop there! Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form.
  • HUBSPOT  |  SUNDAY, JANUARY 7, 2018
    [Organization, Work] Here Are the 7 Top Tech Trends to Watch in 2018, According to CES
    It reflected a pattern of working to incorporate more empathy into robotics -- like Kuri, these would be moving, speaking computers with feelings. Where once this technology was almost exclusively used to tell a story for the purpose of entertainment, businesses and organizations are now presented with an opportunity to leverage VR for commercial purposes -- like shopping, for example, or a deeper look inside what helps a business run and create its products or services.
  • BLUETEXT  |  FRIDAY, JANUARY 5, 2018
    [Organization, Work] M&A: 4 Keys for a Successful Rebrand
    The brand strategy we developed worked well for the new company and Acentia achieved its management’s goal of being acquired. We have since applied our rebrand process to a variety of new M&A-driven organizations, including the GE spinoff of its Rugged Embedded Systems into Abaco Systems. Here at Bluetext, we’ve seen our share of M&A’s.
  • ONLY B2B  |  FRIDAY, JANUARY 5, 2018
    [Organization, Work] Only B2B - Untitled Article
    So, what can you do to embed this culture in your organization? Work toward putting a mechanism to comply with this. Wondering if you are compliant with GDPR? Here is a checklist for marketing companies. We hope you know what it is! I won’t be surprised if you don’t. According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. That’s plain sad. But, we are here to help you out.
  • VIDYARD  |  FRIDAY, JANUARY 5, 2018
    [Organization, Work] How to Produce the Perfect Customer Testimonial Video
    And that is why customer testimonial videos work so well. Video content is the best friend of the buyer’s journey , and there are specific video types that work best for every stage of it (awareness, consideration, and decision). Customer Testimonial Videos work great for the third stage of the journey, the decision stage. As with all types of video production or recording, pre-production is the first step in organizing all the details of your project.
  • BIZNOLOGY  |  FRIDAY, JANUARY 5, 2018
    [Organization, Work] International SEO: Another reason to avoid AMPs
    So organic search users in the UK would get US pages. Our UK marketing organization had to spend a lot more money on paid search to get the results they needed, because they simply could not outrank our US pages in organic search. For reasons that will be made clear, this worked well enough as long was the pages didn’t have duplicate content. Together, these seemed to work for page ranking.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Organization, Work] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    Think of your entire marketing department as a kind of organic super-platform. Cross-device — chatbots work great on laptops, desktops, tablets, smartphones, and, in many cases, also voice-interface systems such as Amazon Alexa and Google Home. This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Organization, Work] 2018: Survey Says!
    Personalizing content at a highly granular level can be daunting and expensive, so a suggestion is to start by putting AI to work in this area. There are a number of really interesting personalization technologies out there that different organizations are working on (take a look at Vidyard’s personalized video or Folloze’s ABM personalization ), so I’d encourage every marketer to do their homework and get their content more personalized! Working more closely with IT— 1%.
  • HEINZ MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Organization, Work] Inside the acquisition: How and why Terminus bought BrightFunnel
    With BrightFunnel, we can see directly how all of our marketing programs work to drive pipeline and revenue. Sangram: Everyone who works in B2B marketing should care about demonstrating marketing’s impact on driving pipeline and revenue for sales because their jobs literally depend on it. She thinks about so many human elements and the talents of each individual in an organization. Matt: Wednesday was a big day for the announcement, but now the hard work begins.
  • CIRCLE STUDIO  |  THURSDAY, JANUARY 4, 2018
    [Organization, Work] Customer Experience Requires Cultural Changes for Businesses
    A cross-team approach and a “common perspective” should be established company-wide so that every individual is working toward the same customer experience goal. This may require some internal structural changes, but those who have made the shift report it can be one of the most “powerful and efficient ways to work.”. Risk is something businesses aren’t always comfortable with, but in this digital landscape it’s important to test out new ideas to see what works best.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 4, 2018
    [Organization, Work] 5 Insights on the Future of Manufacturing Content Marketing
    This year, we asked how well their metrics are aligned with their content marketing goals – which I think is the bigger issue (how to set the right goals for your organization, and then map the right metrics to each one). The second was that 32 percent of those in the young/first steps phase of maturity disagreed that their organization values creativity and craft in content creation and production.
  • HEINZ MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Organization, Work] “How I Work”: Amanda Nelson, Community Marketing Director at Salesforce @amandalnelson #HowIWork
    How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. First thing you do when you come into work? How I work
  • BIZNOLOGY  |  THURSDAY, JANUARY 4, 2018
    [Organization, Work] How motion in technology business videos provides meaning
    The four golden words: “Here’s how it works” The main reason people watch marketing videos is to find out how some new solution works. Or, more precisely, how it might work for me. Video, especially animated video, can be a remarkably efficient way to explain how concepts or things really work. Of course, animation can also take you places like the inside of a machine or organism where you can’t go in real life.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 4, 2018
    [Organization, Work] Empathy, Web and People: Improving The B2B Customer Experience
    Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.
  • VISUMCX  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] Three Things B2B CMOs Can Do To Make The Most Of 2018
    Being a growth engine has been the norm for marketing departments over the last number of years, however many marketing organizations are struggling to meet these expectations. Build a Solid Data Foundation The amount of data that exists in most B2B organizations continues to grow and in the words of CMOs who were surveyed by Conductor in their latest Marketing Executive Study is “overwhelming”.
  • BOP DESIGN  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] 3 Tips to Refresh a Lackluster Marketing Strategy
    Are most of your form completions coming from organic traffic? Ditch What Doesn’t Work. The only caveat here is to make sure it’s the channel that isn’t working and not the execution before you ditch it. This is particularly true if you are seeing more and more organic traffic arriving on your site. Is your marketing strategy looking a little lackluster or not driving the results you are looking for?
  • LAUNCH MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] Unify Your B2B Messaging and Branding Strategy After a Merger or Acquisition
    When multiple organizations come together via merger or acquisition, each entity brings with it different levels of brand equity, awareness, recognition and attachment. Our work with organizations that are changing as part of a merger or acquisition or those simply recalibrating their go-to-market messaging always begins with focused research. It extends beyond what people see to what they experience, and ultimately feel, when it comes to your organization.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] How to Support Your Differentiators [VIDEO]
    This works particularly well if it’s a great place to work award or something like that. Or it’s an independent body saying that you do a certain thing, saying that you are a high growth firm, or a great place to work. Having an independent organization say that you have a high level of client satisfaction, a specific level is much preferable to you just asserting it on your own. Bios also work as another way to do that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] The Return of the “Marketing Mix”
    Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Theories of consumer reception abounded, but the overall logic of Marketing appeared to be something akin to “do it and it will work.” Fashions change. .
  • HG DATA  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] The Top 5 Resolutions for ABM Success in 2018
    As you settle back into your work routines after the holiday rush, you’re no doubt thinking through your personal and professional resolutions for the new year. With ABM, your organization builds relationships with key accounts by better understanding them and targeting sales and marketing messages to their needs. And just like that, it’s 2018!
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] 35 Marketing Tips to Make Your Work Day More Productive
    We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. . Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . Think that other websites might be stealing the content you worked so hard to create? If you have multiple people working on a piece of content, use Google Docs so you have access to the revision history.
  • TERMINUS  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] Terminus’ Acquisition of BrightFunnel: The Details
    In mid-2017, we completely reworked the way we practice ABM at Terminus and dramatically improved the way our team works together. But none of it would have been possible without the ability to see what was working and what was not. After evaluating and working with a few different vendors, it became clear that BrightFunnel’s product is far superior to everything else in the market for this purpose.
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] Marketing technology: Tech that makes Heinz Marketing tick
    Like most marketing technology stacks, this is constantly a work in progress. A few comments on format and organization: You’ll note that we have a ton of tools specific to content – creation, management, amplification, etc. What works for us might not work for you, and visa versa. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 3, 2018
    [Organization, Work] The New Marketing: How to Manage a Media Arm Within Your Company
    Has your organization bought any media companies or even maybe built its own media arm? Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit? It doesn’t work to “blast people with random information they can get anywhere.”. Ironically, this is the best thing for the marketer and for the advertisers that work with you,” Victor says.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Organization, Work] 6 Free Cross-Training Ideas for B2B Digital Marketers
    In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. I would also recommend setting aside time after the call / meeting to work with applicable team members to reassess conversations and discuss context and applicable next steps.
  • BIZNOLOGY  |  TUESDAY, JANUARY 2, 2018
    [Organization, Work] Add self-referential links into your 2018 search engine optimization strategy
    One day, Google’s actually going to put the kibitz on non-organic bought links; until then, you have some time to get right with God/Google. I have been using my modest little RNNR US blog as a laboratory for what does and doesn’t work circa 2018 for Google search. What has worked for me, as a secondary effect, is making sure as many of my new posts are textually linked to relevant older posts. Ted “Hypertext” Nelson.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 2, 2018
    [Organization, Work] Three Questions to Ask Before Becoming a Sales Manager
    In this profession, a plan of work is extremely important despite a human factor plays a huge role as well. In this way, you may meet different issues, and most of them are related to people you work with or your clients. The recent studies show that good sales manager has to be a leader in nature, but demonstrate his/her ability to work as a part of a team, as key duties of this position include coaching and constant professional development for each sales representative.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 2, 2018
    [Organization, Work] 3 New Year’s resolutions for your martech stack in 2018
    Ready to get to work? It’s a great exercise — and, hey, New Year’s resolutions have to include some exercise — to uncover all the different tools in your martech stack and think carefully about the role they each play in your marketing organization. Take inspiration from these 57 martech stacks from last year or these 12 org stacks that show how marketing technology fits into a marketing organization , or even these 41 marketing technology stacks from 2016.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 2, 2018
    [Organization, Work] Community Management: A Social Media Expert Spills Her Secrets
    Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. In the last year, we’ve worked hard to increase internal cohesion. For example, I’m in charge of organic social, but I don’t manage our social advertising. For example, right now we are working on a messenger bot for Jay’s page, hoping it can become a growth tool … so I’m doing a lot of research about bots and how we can apply them best.
  • HEINZ MARKETING  |  MONDAY, JANUARY 1, 2018
    [Organization, Work] Sales Pipeline Radio, Episode 98: Q&A with Henry Schuck
    And our customers are using our tools to find out who’s who within companies, what technologies they’re using, and what things they’re working on. Like what worked with 4 SDRs just doesn’t work at 32 SDRs from a process and a system and a go-to-market perspective. Most sales reps in most organizations give up after the second or third call, I think. By Matt Heinz, President of Heinz Marketing.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Organization, Work] 3 Aha Moments to Improve Your Content Marketing in 2018
    When this occurs, it is – and will be – increasingly difficult to get attention organically. To be willing to put something imperfect out there (without pretending that it’s flawless finished work ). When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 29, 2017
    [Organization, Work] How to Attract Your Ideal Customer on Instagram
    Has public involvement – this helps in organically spreading the word of your contest, and increases engagement as well. A contest boosts your reach and engagement, therefore boosting your branding organically, without adding any paid efforts to make yourself known. Branding awareness through influencers works similarly to word-of-mouth marketing — people believe reviews and comments more than the actual description on your website.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 29, 2017
    [Organization, Work] Content Marketing Budget Under Fire? Sell Leadership on the Long-Term Value of Brand Storytelling
    It’s nice to think about, but it doesn’t always work out that way. As the New York Times reported earlier in 2017, the use of ad blockers among global consumers grew 30 percent in a one-year span, meaning more than 600 million devices are actively working to prevent interrupt ads from reaching their audience. Trimming interrupt ad spending is easy, and it can provide instant relief to a cash-strapped organization.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 28, 2017
    [Organization, Work] 5 smart ways to use social media for knowledge sharing
    In the era of millennials and skyrocketing development of mind-blowing technological solutions, all serious businesses and organizations have realized that the employees’ knowledge, reflected in their expertise, has become their crucial asset. Learning as they work, they help each other out, and apart from sharing knowledge in real-time conditions, they also develop the sense of belonging and strengthen the team spirit, which is equally important.
  • HEINZ MARKETING  |  THURSDAY, DECEMBER 28, 2017
    [Organization, Work] “How I Work”: Joshua Baez, Marketing Coordinator for Heinz Marketing @joshthebasil #HowIWork
    How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. First thing you do when you come into work?
  • CIRCLE STUDIO  |  THURSDAY, DECEMBER 28, 2017
    [Organization, Work] A Look Back at Our Top 10 Marketing Blog Posts of 2017
    5 Ways Marketing and HR Can Work Together to Win the A/E/C Talent War. By following a few simple guidelines, you can reap the benefits of these conversations for your organization. Understanding the meaning of marketing terms is not only helpful for working alongside your firm’s internal marketing team, but also vital in conversing with your marketing agency. As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 28, 2017
    [Organization, Work] 5 Tips to Achieve Stellar Sales Success in 2018
    Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. It takes a lot of work. For example, the top three sales skills possessed by sellers at top-performing sales organizations are: Driving and winning sales opportunities. 81% of top performing sales organizations (those with higher win rates, revenue growth, and that achieve premium pricing) agree their sales organization is focused on driving maximum value for buyers.
  • EMEDIA  |  WEDNESDAY, DECEMBER 27, 2017
    [Organization, Work] How Paycor Hit Pay Dirt: Align Sales and Marketing (Part 2)
    Rarely do we come across a company whose demand generation and sales organizations are as productively aligned as Paycor’s. Work to become a partner with Sales through the entire process, not just through acquisition of Marketing-Qualified Leads. An account-based marketing strategy requires a tight working relationship with Sales probably more than any other. By the way, emedia can help make ABM work for you ).
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