• CONTENT STANDARD  |  FRIDAY, JULY 21, 2017
    [Organization, Work] How to Interview: Content Marketing Like a Journalist
    I decided it might be a fun idea to do a profile-style piece for our blog, something that would give our audience a “peek behind the curtain” of our filmmaking work. More than a couple of times, my interviewee had to correct me on items of knowledge about his work. As the gap between content marketing and journalism continues to close , more and more content creators are finding themselves wearing a proverbial press pass to work.
  • MODERN MARKETING  |  FRIDAY, JULY 21, 2017
    [Organization, Work] 3 Ways Marketing Ops Can Improve Your Planning Process
    While much of the marketing organization is focused on “doing” or executing campaigns and tactics, Marketing Ops runs the show behind the scene, guiding the actual execution. According to Allocadia’s 2016 Marketing Performance Management (MPM) Benchmark Survey , high-growth organizations are two times more likely to align marketing KPIs directly to contribution to the business than those with negative to flat growth.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 21, 2017
    [Organization, Work] How to Manage an Account-Based Sales Team
    Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. To make the process easier for you, I’ve put together a breakdown of how being ‘account-based’ works specifically for sales, and then five tips on how to manage your account-based sales (ABS) team. I believe they need to work together seamlessly to be effective. #4: Tip #3: Work From The Middle Up.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Organization, Work] What Happens When You Make Gated Content Free?
    But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. And so, we designed an experiment to answer the question: Will the combination of more organic traffic + smarter conversion assets on HTML pages lead to net better organic conversions? Hypothesis : We have a lot of offer landing pages that aren't getting much organic search traffic. Organic Traffic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 20, 2017
    [Organization, Work] The 10 Biggest SEO Myths & Misconceptions to Watch for
    Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. MediaPost also showed that even when organic results appeared in the first position, users still clicked on the paid ad. Both of these studies backed that having both paid and organic results for the same search query can benefit CTR. The George Bush “Miserable Failure” Google Bomb is a perfect example of how anchor text used to work.
  • CONTENT STANDARD  |  THURSDAY, JULY 20, 2017
    [Organization, Work] Can Marketing Content Have an Expiration Date?
    As marketing professionals, we sometimes spend so much time working on copy and content planning that when something publishes, we simply mark it as “done” and move onto the next article. But as content creation evolves, it’s important to constantly evaluate what content does and doesn’t work, so you don’t end up with a marketing portfolio that’s akin to a TV show that viewers feel is past its prime.
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Organization, Work] Video Success Starts with a Strong Video Strategy
    They know that it works to engage new audiences, to educate prospects through the buyer’s journey, and to build more personal relationships that help sales teams close more deals. To help you get started with that, we’ve created the Video Strategy Workbook , which takes you through the 9 simple steps to creating a video strategy, from setting goals around your video content, all the way through to measuring success, and organizing your team around creating great video.
  • MODERN MARKETING  |  THURSDAY, JULY 20, 2017
    [Organization, Work] When It Comes To Customer Experience, More Is More
    Employees need to show up fresh and ready to work. Companies that work harder to create better customer experiences will ultimately thrive. If your employees are working in poor conditions, or a fear culture — there are many ways their work would suffer as a result. When your employees feel supported at work, when they have the tools to do their jobs, when they understand the impact their work has on the customer experience — they do better work!
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Organization, Work] Interactive Content: The Next Frontier for SEO
    But, not just any run-of-the-mill content marketing strategy will work. . The more informative and engaging your blog is, the more SEO value it holds, especially for B2B organizations. . In fact, leads generated organically have a 14.6% So, with all this being, we wanted to do a high-level rundown for all you SEO-focused readers on just how interactive content works in the search engine trenches and impacts your websites. .
  • LEANDATA  |  WEDNESDAY, JULY 19, 2017
    [Organization, Work] Account-Based Marketing Without a Budget
    We used a couple of our existing tools for this effort: CRUSH Reports to give us detailed information like organization charts and Leadspace to get contact details for specific people. Taking an account-based approach, the SDRs also found other relevant people who worked at the companies from the “A” list and reached out to them. (I What wasn’t working? The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Organization, Work] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    Some of these will suggest using interactive content – because it’s versatile and engaging – but many of these tips are modern updates to techniques that have worked for ages. . If you’re hosting or organizing the event, create a survey to engage attendees before it begins. This advice is mainly targeted to attendees, but it’s good for organizers, vendors, and speakers to remember as well. If you’re an event organizer, consider having a custom app built for the event. .
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 19, 2017
    [Organization, Work] Top Tips For Successful Community Building on Twitter
    You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. This will help you see what is working and what is not. Are you struggling to build a strong community for your business on Twitter?
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Organization, Work] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    Video works because it gives you the opportunity to tell a more impactful story, and to develop trust and empathy with your audience.” Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages.
  • TERMINUS  |  TUESDAY, JULY 18, 2017
    [Organization, Work] Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
    Since then, we’ve tested various ABM plays within our own organization and have come up with twelve that are incredibly impactful. With all the technology and data available to B2B marketers, information on which companies are working with your competitors is readily available. The yellow columns represent the approaches to account-based marketing that work with each play. We’re in the midst of a paradigm shift in the world of B2B marketing.
  • KEO MARKETING  |  TUESDAY, JULY 18, 2017
    [Organization, Work] Why You Need Digital Marketing Experts
    Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. They have kept up with the industry changes, tested different marketing methods, and worked with other companies in your niche. Digital marketing is dominating the marketing space, and its influence will only continue to grow. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts.
  • MODERN MARKETING  |  TUESDAY, JULY 18, 2017
    [Organization, Work] CMOs - A High Level View
    " Here's some highlights: The digital shift both elevated and complicated the role of the Chief Marketing Officer, with an increasing focus on aspects such as differentiating the customer experience and fostering stronger, more loyal customer relationships, much of which is built on the underlying foundation of connecting marketing with the organization as a whole, rather than maintaining marketing as a stand-alone, isolated function.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 18, 2017
    [Organization, Work] A 5-Point Checklist for Writing SEO Content
    The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. This investigative work will help to paint a clearer picture of how exactly your page should be laid out. What are some of the steps you and your organization take to ensure your content earns and maintains a high rank in search?
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Organization, Work] Welcome to the Business-to-Human (B2H) Movement
    However, if we shift our marketing to add value to our potential customers by becoming a thought partner who offers content and advice that equips them to work smarter and shine in their role, then, by osmosis, those feeling of achievement are intimately linked with our brand. This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JULY 18, 2017
    [Organization, Work] Add Advisory Boards to Your Sales Team
    We’ve also found that many partners are too close to their own organizations to have genuine insight into their own businesses, their marketplaces or their industries. However, it’s equally important to remind all attendees that these sessions shouldn’t be viewed as complaint forums, but instead as opportunities to work together toward improved performance. Some Acumen clients work with their Business Advisory Boards to conduct regular operational reviews.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 18, 2017
    [Organization, Work] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. It worked for a time, but it was all about technical prowess to manipulate Google’s systems. With these foundational technical tasks complete, it’s time to shift to engagement SEO work. It’s this focus on quality that leads to high organic search rankings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 18, 2017
    [Organization, Work] Four ways I fight for freedom and digital citizenship in the era of fake news
    ” The organizers didn’t want anything remotely close to the Jewish Pride symbol. As a leader, I worked hard to keep my team and our business at the forefront of everything we did. By Anitha Aswath {grow} Community Member. Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media?
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Organization, Work] Marketers: This Is Why We Can’t Have Nice Things
    There is a desperation at play in most marketing organizations. This creates a more organized site architecture that’s easier for Google to crawl and index and signals our authority on a subject, rather than a bunch of long-tail keyword variations. HubSpot’s Marlon De Assis-Fernandez puts his cartoonist skills to work in a prospect video. The next evolution of marketing is upon us.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Organization, Work] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. A demo video can -- you guessed it -- demonstrate how your product or service works by taking viewers on a tour of your software, unboxing and testing a product, or showing a user setting up a product.
  • CONTENTLY  |  MONDAY, JULY 17, 2017
    [Organization, Work] The Biggest Trend in Content Marketing Right Now
    As a result, content marketing programs are often silo’d within an organization, cut off from paid marketing programs and advertising budgets. In many instances, these programs are even disconnected from organic social distribution and email marketing efforts. The content is supposed to just work. Vanity Fair. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 17, 2017
    [Organization, Work] What’s your story? It’s your most important sales weapon.
    Weinberg , an internationally-acclaimed author, keynote speaker and sales trainer spends more time working with individuals and sales teams to improve their story than on any other aspect of selling. Additionally, a powerful sales story can change the attitude and the outlook of an entire sales organization. The vast majority of the companies Weinberg has worked with did not have a uniform, coherent story that could be expressed by employees throughout their organization.
  • MODERN MARKETING  |  MONDAY, JULY 17, 2017
    [Organization, Work] The Big and Small ‘T’ In Digital Marketing Transformation
    Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. So rather than the generic considerations of business transformation, those who are successful in organizations to drive adoption and achieving ROI focus on these capabilities. Just as with physical training, working with a coach helps and significantly improves ones chances to stay ahead of the competition and not lag behind.
  • MODERN MARKETING  |  MONDAY, JULY 17, 2017
    [Organization, Work] The Big and Small ‘T’ In Digital Marketing Transformation
    Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. So rather than the generic considerations of business transformation, those who are successful in organizations to drive adoption and achieving ROI focus on these capabilities. Just as with physical training, working with a coach helps and significantly improves ones chances to stay ahead of the competition and not lag behind.
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Organization, Work] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    But there was also another journalist working on deadline, this one commissioned by an unlikely financial publisher: Tangerine , Canada’s leading digital bank. The review process along with the calendaring tool helps us stay organized,” Diehl said. On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, JULY 14, 2017
    [Organization, Work] Why Is Marketing So Complicated? Part 1: It’s Not
    Keeping the scope of our work as marketers simple helps us be more flexible when it comes to catering to the complicated needs, interests, preferences, and behaviors of our audience. Product – The thing People want / need from your organization. Of course, the fact that almost half (47%) of the best marketing organizations still struggle in the face of changing conditions outside of their control, is telling. Is marketing really as complicated as it seems?
  • EVERYONESOCIAL  |  FRIDAY, JULY 14, 2017
    [Organization, Work] 6 Employee Productivity Boosting Tips Your Company Needs
    Reporting will indicate what is working as well as where gaps are that can be improved. These gestures show good faith in your employees work and shows how much you value them. The actual value of the incentive does not typically have as much importance as the recognition of great work. Your employees will continue to show their appreciation through their work. Provide Proper Working Equipment. Give your employees proper working office equipment!
  • CONTENT STANDARD  |  FRIDAY, JULY 14, 2017
    [Organization, Work] Traditional SEO is Dying
    I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. The work was intense, repetitive, and time-consuming, but I always had the feeling that all of it was necessary—after all, the marketing gurus I followed said they were doing it too. In their book How Google Works , Eric Schmidt and Jonathan Rosenberg explain that Google upgrades its searches algorithms as many as 500 times a year.
  • VIDYARD  |  FRIDAY, JULY 14, 2017
    [Organization, Work] The Rise Of The Video-Enabled Agency
    This movement, largely driven by marketing automation technologies, has resulted in marketing organizations relying quite heavily on agency partners to guide their strategy. Because while in-the-know marketers understand that video is the most engaging content type in both our personal and professional lives, many marketing organizations are still learning about the business value that lies behind the play button.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Organization, Work] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity. The social media space changes so much every month -- it's important to figure out what works, but it's also important to remain agile so you can try new things whenever you can.
  • KEO MARKETING  |  THURSDAY, JULY 13, 2017
    [Organization, Work] What to Look for In a Digital Marketing Company?
    Business owners who want to invest in the success of their organizations need to create a digital marketing plan, and this is where a digital marketing company can help. The digital marketing company should have several years of experience working with clients from similar industries. The digital marketing company should be receiving awards for its work. Digital marketing is on the rise.
  • MODERN MARKETING  |  THURSDAY, JULY 13, 2017
    [Organization, Work] Is Organic Social Reach Dead?
    The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. That's because while certain aspects of organic social reach may not work as effectively as they once had, it doesn't mean you should give up using the strategy entirely. What it means is that you have to work harder and smarter at any type of engagement you try to develop on any and all social media platforms.
  • CONTENT STANDARD  |  THURSDAY, JULY 13, 2017
    [Organization, Work] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    For instance, demonstrating that search strength is growing is great, but showing that stronger search strength equates to ad spend saved makes your work directly impactful to ROI. Your goal is to come up with a standardized list of metrics that can be applied to everything you produce and that then map back to the overall goals of your organization, in addition to team-specific metrics that are essential for keeping your work visible and relevant to your audience.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 13, 2017
    [Organization, Work] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected to respond at speed and with scale. Marketers are innovative, creative, and data-driven and with the right technology at their side, they can work faster and smarter, and face the challenges of changing markets and high customer expectations.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Organization, Work] How to Write a Video Script [Template + Video]
    While movie directors might want viewers to come away from their work feeling or thinking something, inbound marketers want viewers to come away from it planning to do something -- whether that's subscribing to a blog, filling out a lead form, or signing up for a product trial. Trust me -- doing this will keep you organized during filming and save you loads of time later. Movie producers and inbound marketers aren't that different when it comes to creating and editing video content.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Organization, Work] How to Do ABM Without Selling Your Soul
    At HubSpot, people ask us all the time: "Will social media work for my business?" First, even though my colleague had an interest -- there's no consideration as to whether I even know that colleague or a demonstrated understanding of how or if we work together. Work closely with your sales team. They’ve worked accounts before. That means the work we did last month, last year, five years ago, continues to pay exponentially greater dividents. Mayo on a sandwich.
  • ENGAGIO  |  WEDNESDAY, JULY 12, 2017
    [Organization, Work] 3 Reasons Why Marketing Operations and ABM are the Perfect Match
    Marketing Operations now plays a strong leadership role in B2B organizations, especially one that is highly influential in ensuring Account-Based Marketing is a success. Account-Centric Systems /Processes – Part of ABM is having an account centric organization of data, building out white space, and lead routing. Lastly, some of the data work or supporting tools takes budget.
  • CONTENTLY  |  WEDNESDAY, JULY 12, 2017
    [Organization, Work] Ask a Content Strategist: How Do You Create Data-Driven Content?
    And yet, the organization doesn’t know how to use it effectively. It may be the fuel, but you need a working engine that turns data into something that actually drives results. It may be the fuel, but you need a working engine that turns data into something that actually drives results. Not going to lie—it’s working pretty well.
  • BIZIBLE  |  WEDNESDAY, JULY 12, 2017
    [Organization, Work] A Deep Dive into the 2017 State of Account-Based Marketing Survey
    But digging deeper, it could be because once an organization is up and running and a majority of marketing is account-based, marketers begin to do too much at once and those initial steps, like content creation, lose focus. Regarding Sales and Marketing Alignment, the more advanced the ABM, the more the marketing team has to work with individual sales people.
  • RADIUS  |  WEDNESDAY, JULY 12, 2017
    [Organization, Work] Driving Strategy, Implementation and Execution for Einstein ABM
    Once Sales and Marketing agree to work from the same account list, they can turn to AI to surface insights on an account that guide them to the next best action. Salesforce provides the critical infrastructure and sales insights an organization needs for the backbone of an ABM transformation. The ABM transformation touches all aspects: people, process, and technology in the go-to-market organizations.
  • BIZNOLOGY  |  WEDNESDAY, JULY 12, 2017
    [Organization, Work] How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
    I work with organizations like _ [prospect’s business] to make sure __ [goal]. This is an account-based marketing approach that focuses on issues that are relevant to targeted organizations, key decision-makers, and influencers. It’s how you can forge stronger connections within individual people within potential customer organizations.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 12, 2017
    [Organization, Work] Learning From #Covfefe: What Your Social Media Strategy Can Learn From a Spelling Error
    The challenges are complicated by the short time frame brands have to work with. Beebe is quick to emphasize the importance of an organized, streamlined workflow that passes content through several layers of approval. Once the content is approved, the creators will work with social media teams to finalize packing and publish the content. “It’s a mix of content producers, analytics, social media teams, and they’re all working together.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 12, 2017
    [Organization, Work] Customer Communities: The Engagement Economy’s Best Kept Secret
    I’ve been in plenty of organizations that did not have a community. Literally, what worked yesterday may no longer work or be relevant today. Create insights you can share throughout your organization. You need the support of most, if not, all your organization. One of the things that I have been doing recently in the Marketing Nation Community is simplifying our structure and organization based on research I did.
  • PUREB2B  |  TUESDAY, JULY 11, 2017
    [Organization, Work] Effective ABM Needs Effective Planning
    Based on a survey by SiriusDecisions , 24% faster revenue growth and 27% faster profit growth over a three-year period can be achieved by B2B organizations if they have a unified sales and marketing strategies. ABM works best when it’s rolled out slowly and implemented over time. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world.
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Organization, Work] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    It might feel like you’re doubling your work, but once you get those links in there based on the copy that you already have, then you can allow yourself the sandbagging inevitable associated with doing any real revision or expansion of a website, including getting okays from the stakeholders and the lawyers and the management team and the CMO and all that tripe. Google handles every internet page separately.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 11, 2017
    [Organization, Work] Get More Impact Out of Your Event with Repurposed Content
    From creating the Twitter build-up and coordinating speakers, to getting the live video streaming to look professionally done, an event can require a lot of energy and organization. If you believe your work is done when the […]. Most marketers will agree that events are one of the most challenging one-off content marketing techniques to successfully pull off.
  • ACT-ON  |  TUESDAY, JULY 11, 2017
    [Organization, Work] How to Conduct an Audit of Your Marketing Efforts in 9 Steps
    Audit your marketing organization – including processes, content, and data – to see what is working and what isn’t. Marketing Life Marketing Strategy marketing audit marketing organization marketing strategy
  • ENGAGIO  |  MONDAY, JULY 10, 2017
    [Organization, Work] The 4 Types of Data You Need to Identify Accounts for Your ABM Program
    The kind of data inputs will vary for your organization depending on many factors, but the process will likely include these a mix of these. trillion dollars in IT (according to 2016 numbers from Gartner), making it a key imperative to focus on only those organizations most likely to demonstrate a fit with your product. Source this data from desk research looking at forums, job boards, social media, and other indications that an organization is utilizing certain technology.
  • ACTIVEDEMAND  |  MONDAY, JULY 10, 2017
    [Organization, Work] The Importance of Market Attribution for Agencies
    Attribution is a vital part of any digital marketing agency’s planning strategy because marketing attribution highlights which marketing efforts are working and the cost in relation to the result. With attribution engaged, compare the value of different marketing channels including: Paid and Organic Search. Why Agencies Need Market Attribution. Market attribution – or marketing attribution – is determining the media channel driving purchases.
  • CHIEFMARTECH  |  MONDAY, JULY 10, 2017
    [Organization, Work] Is winter coming for martech? Or just for martech VCs?
    Those are the only companies that matter to large VCs with gargantuan funds that have to deploy at least $20 million or more in a portfolio company to make their economics work. Organizations like the World Bank are their customers. Then read The Rise of Non “VC compatible” SaaS Companies by Clement Vouillon , who actually works at a VC firm, Point Nine Capital.
  • EVERYONESOCIAL  |  MONDAY, JULY 10, 2017
    [Organization, Work] Employee Advocacy Software: How to Get Employees to Use It
    Organize Your Company Stream & Content. If you are the admin to the employee advocacy software or are working with the admin, one of the first priorities before inviting and activating employees is to organize your content. To achieve those desired results, you will want your employee advocacy software to be organized with relevant content streams. Create content about the people who work there without sounding like a standard, “this is what we do, buy our product.”
  • CONTENT STANDARD  |  MONDAY, JULY 10, 2017
    [Organization, Work] The Art of Stroking the Ego: How to Get Your Subject Matter Experts Creating Content
    The very strategy is built around imparting the invaluable advice that Sage has accrued in its almost forty years working with accounting software, servicing 6.1 As Member of the UK Parliament Michael Gove said during last year’s Brexit campaign, people have “had enough of experts from organizations with acronyms, saying that they know what is best.”
  • BIZNOLOGY  |  MONDAY, JULY 10, 2017
    [Organization, Work] What does SEO success look like?
    The end result is a lot of white space and large graphics featuring models in provocative poses (in B2B, they are always looking like they’re happily working). I come in and show case after case of what worked in the past: More content above the fold. Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns.
  • MODERN MARKETING  |  MONDAY, JULY 10, 2017
    [Organization, Work] A Marketer’s Guide to CrossFit Digital Channels
    By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors. Getting people excited about your company and product is hard work. Edit, re-use and repurpose content across your entire organization and partner ecosystem. Take what has worked will and create an “event-in-a-box” campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 10, 2017
    [Organization, Work] Don’t tell your story, ADD your story
    If we wanted to draw attention to his own work, he would probably have to provide something more useful than his life’s tales. If my friend blogged consistently about these artists, it is likely he would start getting some interest in his content from organic search traffic. By Mark Schaefer. What’s your story? Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice.
  • MODERN MARKETING  |  FRIDAY, JULY 7, 2017
    [Organization, Work] The Evolution of Marketing: From Manual Through Automation To Predictive
    Change is difficult—for individuals, and even more for organizations. Helping marketers navigate the ever-changing marketing landscape, Shama thoroughly discusses the application of big data, AI, and predictive analytics to marketing—from the science behind it to how organizations can adapt and implement it. Shama understands that organizations have different goals and existing operational and technological capabilities.
  • NUSPARK  |  FRIDAY, JULY 7, 2017
    [Organization, Work] How to Build Remarkable B2B Influence Online by Guest Blogging Successfully
    There is an answer — guest blogging — writing and publishing content on other organization’s blogs. Yes, it’s work, but it’s way better than posting content on blogs that are not worth the time and trouble.). For example, here’s a post I wrote that caught a lot of interest: Why Marketing Automation Does Not Work. To grow your business today, you must build your online influence by creating insightful content that helps your target audience.
  • TERMINUS  |  FRIDAY, JULY 7, 2017
    [Organization, Work] How Account-Based Marketing Shortens Sales Cycles by 40%
    They work with e-commerce companies who rely on their websites to maximize revenue by providing data analytics and software to help optimize the customer experience. The Terminus platform allows Jenny to organize accounts into campaigns, reach more decision-makers, and target only best-fit accounts with digital advertising. If you’d like to learn more about how you can use Terminus and ABM to become a hero in your organization, check out our ABM Superhero In-Training email series.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 7, 2017
    [Organization, Work] Avoid Blind Spots in Your Lead Scoring with Social Intent Data
    For most B2B organizations only a small percent of the contacts in their database will ever engage directly with the company. The key is to extract signals from the noise and develop lead scoring rules that work for your business. What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Organization, Work] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    For years—even before I worked there—Rackspace has provided a very helpful Cloud Calculator to help prospective customers estimate their infrastructure costs. Loving this great organic reach giveaway by Facebook. Then we hit those people with video testimonials and offers, before completing the funnel with lead gen ads which work really effectively for us. . . Work Zone | VP Marketing. . . Keep production costs low to back out to an ROI that works. . .
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JULY 6, 2017
    [Organization, Work] How to do lead management that improves conversion
    Sales have not been given the ability to hand leads back to marketing to re-engage for further work or nurturing on their behalf. By providing an individual with meaningful information, you are helping that person have meaningful dialogue with others in that organization. Effective sales and marketing organizations are ones that communicate well. What is working for you to optimize your lead management approach?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 6, 2017
    [Organization, Work] A Resource Guide to Marketing Content Success
    In addition, reading about what has worked for others isn’t a one-time process. If your organization is struggling with getting a good content marketing process going, check out this white paper from IBM titled The Content Marketing Challenge. Because a user may come into contact with several different types of content from an organization before they directly content a company, it can be difficult to prove that your content is creating more interest and leads.
  • BIZNOLOGY  |  THURSDAY, JULY 6, 2017
    [Organization, Work] Plato, the Allegory of the Cave, and the digital enterprise, part 1
    Fast forward to today’s workplace, and many of us working in large organizations—especially the heavily-regulated ones—may be having almost exactly the opposite experience: our personal lives are touched by digital experiences everywhere, from Netflix to Uber , from Google Docs to Snapchat , and from smart watches to smart homes, while our office routine seem to have been trapped somewhere in the early 2000s.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 6, 2017
    [Organization, Work] 5 ways every nonprofit can use Email Automation
    If your nonprofit organization isn’t sending automated email campaigns, now is the time to start. As your organization works to meet the needs of those you serve, here are five ways that you should be using email automation to support your efforts. Introduce your organization. Spacing the messages out in this way allows you to introduce your organization without overloading new contacts with information right away.
  • HUBSPOT  |  WEDNESDAY, JULY 5, 2017
    [Organization, Work] 14 Video Production Tips to Enhance Quality and Drive Views
    Be well-prepared and organized for your video shoots. If possible, plan time for a few run-throughs to work out any mispronunciations or giggles. Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
  • CONTENT STANDARD  |  TUESDAY, JULY 4, 2017
    [Organization, Work] Email Newsletters Are Experiencing a Renaissance
    So why are publishers and other organizations pivoting back to the newsletter format? Basically, the things that wouldn’t work that well on social can work smashingly well in a newsletter format. There’s a reason why the newsletter format appeals to such a variety of organizations and audiences. E-newsletters provide a blank canvas for in-depth, unique stories: stories that wouldn’t work well on social but are nonetheless captivating.
  • HUBSPOT  |  TUESDAY, JULY 4, 2017
    [Organization, Work] What You Missed Last Month in Google
    In May, rumors emerged that Google was working to add more features along the lines of featured snippets, like including job listings directly on the search results page. Zakrasek goes on to describe the feature as a work-in-progress, adding that more filters and details will be added to listings as Google continues to tinker with the algorithm to produce better job results. For many things in life, it seems like there’s a weather analogy.
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Organization, Work] Learn How To Use Quora Ads for B2B User Acquisition
    So we did a small test there and I’d be happy to kind of like walk through how you set up a campaign on there and how the targeting works, and things like that. I would love to see how it works. You publish it, it runs that works quite well. I mean, one, again it’s doing your due diligence and seeing what users are talking about — just the same way you would go about kind of growth hacking and doing that organically to either participate in the threads, right?
  • MODERN MARKETING  |  MONDAY, JULY 3, 2017
    [Organization, Work] Whoever Said Digital Transformation Has To Be So Complex?
    Its tentacles now reach across teams and its effects are felt across organizations. Like a centrifuge, people’s careers revolve now around how well they can work with it. Setting aside the dangerous implications buried within the mind of the questioner (How does it even work? The Boston Consulting Group discussed this topic in this article titled, The Twelve Forces that will Radically Change how Organizations Work.
  • MODERN MARKETING  |  MONDAY, JULY 3, 2017
    [Organization, Work] Why Is It So Complex?
    Its tentacles now reach across teams and its effects are felt across organizations. Like a centrifuge, people’s careers revolve now around how well they can work with it. " Setting aside the dangerous implications buried within the mind of the questioner (How does it even work? The Boston Consulting Group discussed this topic in this article titled, The Twelve Forces that will Radically Change how Organizations Work.
  • HUBSPOT  |  MONDAY, JULY 3, 2017
    [Organization, Work] June Social Media News: Snap Map, Twitter Revamped & More
    June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. Here's a quick rundown of what's new and improved: More organized UI : Twitter now offers a sidebar where users can quickly and easily navigate to their profiles, lists, and personal settings. In fact, just last Friday, June 30th was #SocialMediaDay.
  • SHARPSPRING  |  FRIDAY, JUNE 30, 2017
    [Organization, Work] Show Me the Money: Proving ROI With the SharpSpring CRM
    Stay organized with accounts that let you keep track of employees, opportunities, and more. The sales and marketing teams should be able to work together – on the same platform and toward the same goals. Has your boss or a client ever said to you: “ Show me the money! ”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind.
  • TERMINUS  |  FRIDAY, JUNE 30, 2017
    [Organization, Work] 5 Reasons Your B2B Company Needs an Account-Based Marketing Superhero
    Instead, marketing and sales teams must work together to target best-fit accounts and turn them into customers. As our Director of Account-Based Marketing, Stephanie is responsible for: Working with our VP of Sales and Director of Sales Development to plan and optimize our ABM program. There are five major ways an ABM Superhero will make a world of different for your B2B organization.
  • EMEDIA  |  FRIDAY, JUNE 30, 2017
    [Organization, Work] How to Select Your B2B Channel Mix
    Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program. Organic SEO. Multiplying the average sale per channel by number of closed sales indicates that organic SEO had been the most successful over that period, to which the most closed deals could be attributed and the largest revenue figure ($638,000).
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 30, 2017
    [Organization, Work] Marketing: 4 Things You Should Do for Sales Development that Aren’t MQLs
    Here at Marketo, I’ve had the pleasure of working with not one, but two (!) So with a lot of guidance from strong sales leaders along the way, here are 4 specific things I’ve learned marketing can do to contribute to a learning culture in your SDR/BDR organization. After all, that’s how conversations work. This approach can work whether you’re making materials for competitors, industries, personas, or important industry topics. I’m lucky.
  • CONTENTLY  |  THURSDAY, JUNE 29, 2017
    [Organization, Work] Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
    You’re marketing team should already have these, and if not, get working on it! On the organic side, the goal is to create content that’s discoverable via SEO and social. LinkedIn is more expensive, but delivers content in an environment where folks are looking for work-related content.
  • FATHOM  |  THURSDAY, JUNE 29, 2017
    [Organization, Work] PR Link Earning Best Practices for Search Engine Optimization
    Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. Over time, building up these types of links adds organic “clout” to your website. Sponsorships: If you regularly engage in sponsorships—whether it’s with large, well-known brands or smaller, local organizations and events—you could be missing out on a prime opportunity for link earning.
  • KEO MARKETING  |  THURSDAY, JUNE 29, 2017
    [Organization, Work] Top Digital Marketing Solutions for 2017
    They work together to create campaigns and make sales. To be successful, people in sales, technology, product marketing, and marketing communications must work together to drive valuable prospect experiences and sales. For marketing and sales programs to be successful, everyone must work from the same playbook. . Digital marketing is a fast growing and evolving industry.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 29, 2017
    [Organization, Work] Keys to SEO Success in 2017 Remain Expertise, Authority, and Trust (E.A.T.)
    Well, for starters, here is a list of 30 SEO best practices for B2B organizations to work on in 2017. Each year, in the SEO industry, there seems to be at least one ranking study that attempts to classify the most important factors for performing well in search engines; specifically, Google. These studies have been a helpful guide for those just starting out in SEO and a validation point for those who have been optimizing websites for a decade (or more).
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 29, 2017
    [Organization, Work] How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup
    In this blog I’ll share three growth-hacking lessons and use cases that you can use to help generate ideas on how to use growth hacking for your organization and improve your results: 1. The Instagram approach also can work if your company has been around for years. Although Craigslist’s model prevented the hack and there were no guarantees that the API would work, Airbnb’s team went for it based on the potential payoff. We’re selling better organizations, better teams.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 29, 2017
    [Organization, Work] Connecting to a new podcast on digital transformation
    It sort of operates above the layers where we typically work but we saw the interest in this increase dramatically. They work harder in order to even be heard and have influence … even when they are experts. “The first priority is to create a product that just works. When we introduced VMware, it just worked, and to some people, at the time it just seemed like magic. By Mark Schaefer.
  • LEADSPACE  |  THURSDAY, JUNE 29, 2017
    [Organization, Work] 3 Ways Artificial Intelligence is Helping Demand Gen Marketers Right Now
    I’m one of that rare breed of people who studied marketing at college and then went on to actually work in the field, for the most part, ever since graduating. As a recent survey by the Marketing Technology Industry Council illustrates, most B2B marketers want to spend their time on the creative aspects of their work, rather than on crunching numbers, playing with data and integrating different technologies.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 28, 2017
    [Organization, Work] Videos for Lead Nurturing? They Can Do a Lot More Than You Think
    Illustrations of features, advantages, and benefits work here. Punchy FAQ videos can also work as promotional teasers in social media, as well as customer-friendly content in account-based marketing. Think about all the work that goes into most blog posts. It didn’t really scale and it didn’t work on iPhones. But, now it’s HTML5 and works in a browser, which provides instant scalability.
  • HUBSPOT  |  WEDNESDAY, JUNE 28, 2017
    [Organization, Work] The Best New Type of Content to Support a Product Launch: A HubSpot Experiment
    A Test of Evergreen Product Marketing Content and Organic Traffic. A piece of content that stays relevant over time is more likely to perform better in organic search and continue to support a product launch for months without decay. from organic searches. It would require development work, prototyping, and content composition. If it worked, the experiment would be valuable. And sure enough -- month over month -- organic traffic began to grow.
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 27, 2017
    [Organization, Work] Naked Content? Consider the Bigger Mix.
    Yet, the rush to content marketing has often caused B2B organizations and their agencies to over-rotate on content quality and to get excited about that aspect without thinking about content as a part of a conversation supported by insights, technology, data, media, etc. Great content that’s been vetted, tested and creatively delivered can be left vulnerable and at times be judged unsuccessful if it’s asked to do all the work. Each of these works in support of content’s success.
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Organization, Work] Slow and steady content-creation wins the Google Search race
    I have been helping out Anne Haas and Jen Tucker over at 1970 Dogwood Street , a Northern Virginia and Washington, DC, interior design and organization firm, with the search engine optimization (SEO) of their website. They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 27, 2017
    [Organization, Work] 5 Companies Doing B2B Video Marketing Right
    The good news is video isn’t exactly a “new” tactic and there are already some B2B organizations doing some great things. Why it Works: Innovation. When you do a lot of things, it can be hard to explain what all of those things are and how they work together. Showing users how solutions work vs writing about can simplify that process. Why It Works: Facebook. Why It Works: Human Connection. Remember, people want to work with other people not logos.
  • EVERYONESOCIAL  |  TUESDAY, JUNE 27, 2017
    [Organization, Work] Sales Enablement: Don’t Forget About The Content!
    We have the luxury of working with a large number of tech company sales teams, high-performing sales teams, all of whom want to drive lift, pipe, etc. Being informed is one of those fundamental things that so often (borderline always) get lost within a larger organization; people simply don’t have access to the right information, the information they need, when they need it. Sales Enablement and Actionable Content.
  • WEBBIQUITY  |  TUESDAY, JUNE 27, 2017
    [Organization, Work] How to Build a B2B Marketing Team
    In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range. Initially, the founder(s), likely working with outside talent (consultants, contractors, freelancers, and/or an agency) will perform all marketing functions, from getting a logo and business cards designed through website development and social presence setup.
  • ACT-ON  |  TUESDAY, JUNE 27, 2017
    [Organization, Work] Enough is Enough in the Approval Process: When to Sign Your Name and Ship It
    This is sort of like a work-back schedule: You know where you’re going, you just need to set achievable milestones along the way to ensure you get there, on time and with high quality. I recognize that this isn’t always possible, however, especially on super-tight turnarounds or in a smaller organization. Let’s say it’s just you and your boss – a mighty team of two – working on a project. Now, review your work and select two.
  • HUBSPOT  |  TUESDAY, JUNE 27, 2017
    [Organization, Work] 6 Digital Storytelling Lessons from Pottermore
    Takeaway for Marketers: When you take control of the news that’s shared about your organization, you develop a reputation as a trusted and transparent resource. Takeaway for Marketers: When you work hard to publish valuable content regularly, it can feel disheartening to consider its digital shelf life.
  • ENGAGIO  |  MONDAY, JUNE 26, 2017
    [Organization, Work] How to Sell into Accounts Using Influencers – Tips from Mark Roberge
    The salesperson needs to understand the challenges (realized or unrealized) the organization faces today and use that information to sell. It works. If you’ve done a thorough needs assessment, you should have discovered the organization’s pains and challenges. Up to 17 people influence the typical enterprise purchase (up from 10 in 2011), according to IDG.
  • CONTENTLY  |  MONDAY, JUNE 26, 2017
    [Organization, Work] Connecting Content to Measurable Business Outcomes
    We often hear from passionate content professionals who struggle to evangelize the importance (read: value) of content up the ladder or across their organizations. Experience working with some of the world’s best brands has taught us that it’s the combination of these elements that drives optimal success. I recently passed my six-month mark at Contently.
  • MODERN MARKETING  |  MONDAY, JUNE 26, 2017
    [Organization, Work] How Account-Based Marketing Changes the Business Developer’s Role
    So while inbound marketing is great when you want to go after a broad market, it’s not as effective at bringing home the accounts that can change the trajectory of your organization. Because each targeted account could represent significant long-term revenue streams for your organization, marketers and business developers can afford to put time into research that enables them to personalize their communications. If that doesn’t work, try to connect via social media.
  • KEO MARKETING  |  MONDAY, JUNE 26, 2017
    [Organization, Work] Top Digital Marketing Agencies in Phoenix | KEO Marketing
    With more than 25 years of experience, she has enabled hundreds of global organizations to boost their revenues by hundreds of millions of dollars. The case studies cover many different types of B2B clients and campaigns, proving that KEO Marketing has an extensive range of experience working with any and all industries. Ready to work with the top B2B digital marketing agency in Phoenix?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 26, 2017
    [Organization, Work] 1st Half of the Year is Over! What’s Next?
    That’s the reality, but as sales leaders and executives we need to take this week to reflect on the first half: “ what went better than expected, what things didn’t work?” E) Re-read all my past blogs for other idea’s that will propel your sales organization. Something new is available to help you position your organization for growth, Acumen’s online Sales Leadership training program. First Half of the Year is Over! Steps to take to Ensure Success. It’s a wrap.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 26, 2017
    [Organization, Work] How Technology is Creating More Opportunities for the Modern Marketer
    Streamlining marketing strategies and processes in a way that embraces both data and technology falls under the coverall term ‘marketing operations ‘ Marketing operations o is where all aspects of any marketing campaign come together and are organized effectively for success. 87% of modern marketers already accept that technology is improving performance at their companies, and the scientific edge to their roles has meant a shift in expectation and the nature of their work.
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