KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

AUGUST 10, 2021

However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. YouTube also jumped by 20% to 56%, indicating that video content may becoming more critical to B2B marketers, as well as their audience. However, Instagram usage rose about 30% from last year to 60%.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Marketing teams, in particular, ranked social media as their top channel for video distribution.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

FEBRUARY 22, 2022

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. While there are still some marketers who aren’t leveraging video, 79% of people in this group say they expect to begin doing so at some point this year.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. are leveraging video content this year, and 61 percent have plans to do so in 2019. More Marketers Creating Original Video Content.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Webbiquity

MARCH 10, 2020

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Explainer Videos. Wrapping Up.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Martech

SEPTEMBER 12, 2023

To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. Organizations are at different stages of digital maturity and use AI for different functions. Why we care.

Marketing AI 125

Marketing AI Organization Tools Generation 125

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Sharpspring

NOVEMBER 17, 2021

Videos are becoming major marketing assets. This is why understanding video SEO is so helpful to modern marketers. Additionally, video carousels are an important part of organic search results giving publishers additional opportunities to quickly bring their products in front of their target customers.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Biznology

SEPTEMBER 3, 2020

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? That’s why “explainer” videos are still around.

Video Marketing 138

Video Marketing Top of Funnel Stats Marketing Funnels 138

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Search Engine Journal

FEBRUARY 13, 2023

With TikTok's new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. The post TikTok Introduces More Ways To Boost Organic Content With Promote appeared first on Search Engine Journal. Read on to learn more.

Promotion 120

Promotion Organization Content Video Marketing 120

SmartBug Media

MAY 6, 2021

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. Video Marketing Strategy #1: Demo Requests.

Video Marketing 132

Video Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 132

seo.co

JUNE 7, 2021

If you want to learn how to generate more organic leads without a colossal budget, below are some ideas to share with your site development team and other stakeholders. Getting organic traffic hinges on understanding the terms that your prospects and customers use to search. Incorporate Video Into The Site. Know Your Personas.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. The biggest challenge with having a content strategy is staying organized. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Vidyard

AUGUST 16, 2018

While you’re enjoying these last few slow weeks of summer, why not get a head start on your fall video strategy and do a video library audit? In our first post in this series , we covered how to get your video library set up for success. How on earth do you stay organized with that many videos?

Organization 79

Organization Video Marketing Work Management Tips 79

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Biznology

APRIL 1, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? Video messaging.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media 102

Social Media Work Management Marketing Management Organization 102

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. Wistia ).

Stats 98

Stats Video Marketing Planning Emarketing 98