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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

Embracing this perpetual journey ensures that the organization remains aligned with its customers and delivers sustained value. A study by McKinsey found that organizations adopting customer-centric business strategies achieve annual revenue growth of 10 to 15%. However, they often go untracked.

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Discovered

Kevin Indig

Fandom.com gets an estimated 210m monthly visits through organic Search. What it means Google has several levers to drive more revenue: show more ads, make organic results worse, increase take rate, raise prices, and send more traffic to sites running AdSense or apps running AdMob. The math checks out. a month or $176.4m

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26 A/B Testing Examples to Inspire Your Next Test

Convert

Kiva.org is a non-profit organization that helps to alleviate poverty by connecting people to lenders via the internet. Also, consider using videos or other interactive elements to inspire more trust and add one more dimension to the personality of your organization. One variant resulted in a 14% better take rate.