Marketing Insider Group

MAY 17, 2021

Event organizers base KPIs on the goals they’re aiming to achieve. Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase. Send out post-event surveys to get additional feedback from attendees, speakers, and sponsors. Event Sponsorship and Revenue Strategy.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. And in the case of social good and social justice, customers, partners and investors have demonstrated a sustained commitment to organizations that reflect these values.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

KoMarketing Associates

OCTOBER 15, 2020

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. Adobe conducted its 2020 personalization survey, and data indicated that 83% of marketers believe that personalization is differentiating.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

Marketing Insider Group

APRIL 26, 2021

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. The top takeaway from the survey. The role of MOps. But the pandemic upended that.

Customer Surveys 107

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 107

Martech

NOVEMBER 28, 2023

It’s often the case that marketing is among the first areas of an organization to be impacted by job cuts, and that seemed to hold true this time around. But job losses aren’t the only thing impacting marketers and their broader organizations these days. This year’s survey will take just a few minutes to complete. Is it a tool?

Customer Surveys 98

Customer Surveys Budget Programs Click Rate Rules 98

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. In this article we outline five solutions for event organizers to bring life to their events. .

Work Management 95

Work Management Marketing Management Creativity Organization 95

Marketing Insider Group

JUNE 29, 2020

Are you looking for a way to boost your traffic organically? To help you gain organic traffic on your website, here are 7 web development hacks you should not miss on. They do not see the importance of a simple URL when it comes to increasing organic traffic, but it’s one of the most important factors. User-friendly URL.

Traffic 313

Traffic Organization SEO Lead Scoring 313

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. That could be an opportunity to consolidate onto one survey platform.

Organization 116

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 116

KoMarketing Associates

JULY 29, 2020

Adobe recently published the results of its 2020 personalization survey, and statistics showed that only six out of ten organizations feel that they have extensive personalization efforts in place.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

Tony Zambito

DECEMBER 6, 2020

Sometimes, B2B organizations can act and behave in the same way. Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. Many B2B organizations struggle to interpret buyer insights into actionable growth strategies. .

Organization 183

Organization B2B Buyer Personas Fulfillment 183

KoMarketing Associates

JUNE 16, 2020

Ascend2 recently conducted the “Using Data to Make Better Marketing Decisions Survey,” and statistics showed that the majority of marketers (45%) now have a unified marketing data strategy in place. Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Biznology

JUNE 25, 2020

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. on a 10 point scale, and their organizations 7.2. Thank you to those of you who participated.

Organization 197

Organization Sample Enterprise Management Consulting 197

Martech

JULY 1, 2022

Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. That’s one of the standout findings of the 2022 MarTech Replacement Survey. But those factors were always true and don’t explain the sudden jump in our survey. MA and CRM lead the pack.

Enterprise Management 85

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 85

Martech

AUGUST 31, 2021

The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications. If anything, it picked up speed. Download the report (no registration required).

Customer Surveys 108

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 108

Martech

JUNE 14, 2023

Take our brief 2023 MarTech Replacement Survey 2. Customer satisfaction surveys Let’s talk about satisfaction surveys. I’m talking about surveys sent at key moments in a client relationship. That’s the perfect time to check in with an automated survey. Are you getting the most from your stack?

Automation 86

Automation Organization Marketing Automation Services B2B 86

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. percent of survey respondents use email as a primary way of building deep connections with audiences, while another 34.6 Yes: 87.2%.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Tiecas

AUGUST 14, 2023

The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking for? Data drives marketing organizations. Download the full survey here — free with no registration required.

Customer Surveys 81

Customer Surveys Features Work Management Marketing Management 81

Martech

NOVEMBER 28, 2022

” We’ve introduced a new question into this edition of the survey asking if you’re witnessing the same phenomenon, whether in your own marketing organization or others. As before, we’re partnering with Scott Brinker and chiefmartec.com to field the survey. Click here to take our Survey.

Customer Surveys 107

Customer Surveys Verticals Advertising Agencies eCommerce 107

KoMarketing Associates

DECEMBER 5, 2019

Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

Search Engine Journal

APRIL 18, 2022

Gain insights from Conductor's survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing In 2022: SEO Top Priorities appeared first on Search Engine Journal. Do you know where to focus your SEO efforts this year?

SEO 125

SEO Organization Customer Surveys Paid Search Agency 125

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. When asked what they saw as their primary role of the marketing function within their organization, the top answer (64 percent) said delivering business growth.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

KoMarketing Associates

JANUARY 22, 2018

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

Heinz Marketing

OCTOBER 15, 2021

In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. In this post, we will go over some tips on what to look for that could cause issues in your survey data sets. There are two times to do this: Before the survey.

Customer Surveys 109

Customer Surveys Tips Planning Sample 109

KoMarketing Associates

APRIL 9, 2018

Clutch recently surveyed 224 digital marketers in the U.S. That’s why so many organizations are investing in brand-related research activities.”. to gauge their approach to ORM. Their statistics found that 54 percent of marketers believe ORM is “very necessary” to the overall success of their company. “We

Customer Surveys 172

Customer Surveys Paper Paid Search Agency Marketing & Strategy 172

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. B2B Marketing Writers and the Sales Organization. The survey puts some data behind a long-standing problem in B2B marketing.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

SmartBug Media

NOVEMBER 9, 2021

There are a number of reasons that marketers send surveys to customers, most often to better understand their target market and improve customer satisfaction. When It Comes to Survey Responses, More Is Better. Here are 10 top reasons for low response rates: Surveys are too long, difficult to answer, or time-consuming.

Response Rate 105

Response Rate Customer Surveys Marketing & Strategy Customer Satisfaction 105

Biznology

FEBRUARY 15, 2017

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

Adobe Experience Cloud Blog

JANUARY 5, 2018

There are a number of really interesting personalization technologies out there that different organizations are working on (take a look at Vidyard’s personalized video or Folloze’s ABM personalization ), so I’d encourage every marketer to do their homework and get their content more personalized! The post 2018: Survey Says!

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Martech

FEBRUARY 4, 2022

The COVID pandemic has accelerated change in marketing organizations at a pace not seen since the smartphone first launched. That’s why MarTech is partnering with marketing transformation expert Scott Brinker to launch the 2022 MarTech Salary and Career Survey today. Click here to take our Survey.

Customer Surveys 98

Customer Surveys Advertising Agencies Linkedin Demand 98

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? Salesforce’s survey of B2B buyers and marketers found 69% expect companies to anticipate their needs, while 60% are comfortable with having their personal information gathered for the purpose of personalizing their experiences. The personalization imperative.

Marketing Automation Services 81

Marketing Automation Services Marketing Automation Work Management Automation 81

KoMarketing Associates

APRIL 18, 2019

Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out. Interestingly, 77 percent of respondents said that they are confident that they can recognize paid search ads versus organic advertisements. Clutch conducted a survey to determine how PPC is benefiting marketers.

PPC 121

PPC Customer Surveys Paid Search Agency Intent 121

KoMarketing Associates

JULY 11, 2018

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Statistics showed that one-quarter of respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on this year.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141