KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Martech

MARCH 27, 2024

This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. The post Maximizing your B2B spend: Is account-based marketing worth it? But is ABM the right approach for your business? In your inbox.

Account Based Marketing 106

Account Based Marketing Spending B2B Marketing ABM 106

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Everything’s a saturated market.

Traffic 288

Traffic Cost Per Click Organization Lead Scoring 288

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. In this article we outline five solutions for event organizers to bring life to their events. .

Work Management 95

Work Management Marketing Management Creativity Organization 95

ANNUITAS

JANUARY 19, 2022

Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. Recall that buyers spend nearly 50% of their buying time researching independently.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

seo.co

SEPTEMBER 13, 2021

There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage. However, more organic reach doesn’t always mean that it’s quality. So you could better spend your money focusing on SEO and reaching a more diverse pool of consumers than you would with simply sticking to paid ads.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Top Rank Marketing

DECEMBER 15, 2023

The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

OCTOBER 17, 2022

Martech spending by U.S. By 2024 the spend is expected to hit $8.5 By 2024 the spend is expected to hit $8.5 This would mean an average annual spending increase of 13.5%, down significantly from the 17.4% Even with the slowdown, the B2B martech average spend will slightly outpace B2C’s 13% projected average.

Spending 102

Spending B2B B2B Marketing Marketing Report 102

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners.

Organization 118

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 118

ClickZ

JULY 16, 2020

You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The full copy of CallTrackingMetrics’s “The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend” is available for download from here.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

HG Data

AUGUST 19, 2022

A data-driven approach, based on proven methods to provide a forward-facing 12-month projection of IT spend The HG Insights Spend Model is a forward-facing 12-month projection of IT spend across an organization, with spend related to internal operational IT.

Spending 52

Spending Forecasting Organization 52

Tony Zambito

DECEMBER 6, 2020

Sometimes, B2B organizations can act and behave in the same way. Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. Many B2B organizations struggle to interpret buyer insights into actionable growth strategies. .

Organization 183

Organization B2B Buyer Personas Fulfillment 183

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. Approximately 80% of respondents said that they would spend up to 20 minutes watching video content in one sitting, highlighting its value to marketers.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

KoMarketing Associates

OCTOBER 22, 2018

Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less. There is optimism.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. What Is Organic Lead Generation? What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Martech

DECEMBER 12, 2022

The marketing organization is certainly not immune from their increasing pressure. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. Many organizations have an opportunity to invest additional funds in martech training to drive better utilization and business value.

Training 99

Training Spending Work Management Marketing Management 99

Buffer

JULY 27, 2022

👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Organic growth can be hard to crack, but Google Business posts offer a solution. Consistent posting helps you capture attention without spending a penny. Only 500 seats available.

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Traffic Organization 109

Webbiquity

SEPTEMBER 10, 2020

Engagement can be a mix of likes, comments, subscriptions, followers, and other user touchpoints, as well as the amount of time users spend on the page. It’s a good idea to seek a professional SEO services company’s counsel on how to improve user engagement that leverages a strategic approach but keeps it organic and authentic.

Practices 187

Practices Organization Best Practices Content 187

Conductor

SEPTEMBER 16, 2021

Why Organic Marketing Is The Solution To A Cookieless World. This announcement should encourage you to reevaluate the future of your digital ad spending. Going organic. Why Organic Marketing Is The Most Effective Digital Marketing Channel. What is organic marketing? That’s why it’s considered ‘organic.’

Organization 108

Organization Paid Search Agency Lead Scoring Lead Ranking 108

FunnelEnvy

MARCH 21, 2022

By the year 2023, video ad spending on social networks in the U.S. Part of this is a result of the pandemic of 2020, which caused an initial reduction in paid media prices due to reduced spending that later corrected after advertisers realized the new importance of digital reach. Evaluate the Conversion Experience First.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Outbound Engine

JULY 26, 2020

There’s a lot to be said for staying organized. With that in mind, our super organized customer success team gathered a list of their favorite apps to keep you organized. through a tiered organization system. Ever wish for an app that helps you stay organized automatically? Spend your time how you want.

Organization 110

Organization Ideal Customer Profiles API Work Management 110

Scoop.it

OCTOBER 12, 2021

A good content strategy eliminates wasted spend and allows you to focus on the 20 percent of tasks that generate 80 percent of the results. The biggest challenge with having a content strategy is staying organized. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes. Eliminate waste.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Martech

DECEMBER 13, 2021

But deciding whether your company needs an enterprise-level identity resolution platform calls for the same steps involved in any software adoption, starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Click here to download!

Enterprise Management 103

Enterprise Management Organization Work Management Marketing Management 103

SmartBug Media

OCTOBER 21, 2020

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business. So before you start talking about how or what you are going to spend your marketing budget on, start with why it is important.

Budget Management 90

Budget Management Spending Sales Qualified Leads Planning 90

Martech

FEBRUARY 23, 2022

Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address. At what level in the organization will it be managed? Who will use the platform? Training is essential.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Organization 102

The Lead Agency

AUGUST 6, 2020

When focusing on building traffic to your B2B website organically, you have to be strategic. Organic traffic refers to people that are not necessarily affiliated with your business, who find your website without spending money on advertising through Google or other Search Engines. Search Engine Optimisation (SEO).

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Biznology

APRIL 24, 2017

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 13% of larger companies only do organic social media.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 Content Marketing Spending Borrell's analysis found that U.S. Because of COVID-19, Borrell projects that content marketing spending will decline by 1.5% This slight decline is almost entirely attributable to major spending cuts by companies that have been hit hard by the pandemic.

Spending 68

Spending Research Content Marketing Planning 68

Martech

DECEMBER 14, 2022

For MOps it means more time they can spend on strategic issues. Here are four things you need to focus on to “really make self-service pop for your organization.”. Enablement to me is the most important thing that marketing operations can do for the marketing organization,” said Sharaf. Documentation. Enablement. Documentation.

Work Management 95

Work Management Marketing Management Marketing Automation Services Organization 95

Martech

FEBRUARY 21, 2023

It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition. Focus makes running your organization much easier and more profitable. Better margins.

Advertising Agencies 93

Advertising Agencies Organization Paid Search Agency Work Management 93

Choozle

MARCH 22, 2023

These ongoing investigations are likely to cause agencies and brands to question if they should explore different options for their ad spend. However, not every organization has identified alternative sources for their ad dollars. A key point I’d like to make is, we didn’t recommend fully stopping spending on Facebook.

Paid Search Agency 52

Paid Search Agency Spending Advertising Agencies Ads 52

Martech

MAY 5, 2022

Make sure teams and individual members of the organization work together to get the most mileage out of your tech tools, including analytics. The post Using analytics to optimize marketing spend and drive sales appeared first on MarTech. Image: CarMax. Cross-channel measurement.

Budget Management 81

Budget Management Analytics Spending Optimization 81