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Marketing and Email Signatures: A Love Story

Convince & Convert

Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Image via BigStockPhoto.com.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., It takes time to build brand awareness and visibility in organic search for brand new websites.

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10 reasons why email is more important than ever

Martech

And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. Email signatures are not new.

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Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

Zoominfo

The in-person signature is a critical part of billing and contracts for many businesses. Given social distancing measures, many businesses that were reluctant to adopt electronic signature technologies are ditching the John Hancock and handshake for a few clicks and an email send. – Events Go Virtual.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing. The engine underneath is training, governance and a modern content and communications organization.

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Two-thirds of marketers report mid-year budget cuts

Martech

Unfortunately, 68% of marketers said their organizations have experienced a reduction in their budgets by 5% to 10%, or more, in the second half of 2023. Dig deeper: From campaigns to conversations: The future of email marketing Crossed channels. consumers with the help of research firm Censuswide.

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What Needs to be Included on Your Business Letterhead?

Webbiquity

One aspect is that is to pay as much attention to the letterhead on your company stationery as you would to a corporate email signature. You’re wasting paper if they decide to leave or even change roles in the organization. That’s what the signature is for. Skip pre-printed page numbers.

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