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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands.

High Points on the Social Media Landscape

WebMarketCentral

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank ZoomInfo 2,702 1,864,047 -6.5% These sites use the insidious "nofollow" tag, so they have no SEO value. They are useful, however, for establishing the expertise of an individual or organization on a specific topic, and can drive referral traffic. Knol may lack Wikipedia's cachet, but it's a much friendlier place.