KoMarketing Associates

JUNE 1, 2023

Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. This is not the first report to suggest that interactive content – particularly video – is popular among marketers’ target audiences.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Oktopost

NOVEMBER 8, 2021

LinkedIn Ads reporting in Social BI. This exciting reporting capability is powered by our latest data source that pulls all of your LinkedIn ad performance data into Social BI where you can report on it alongside your organic and advocacy engagement, in the same dashboard. Easy: Need to compare CTRs?

Linkedin 151

Linkedin Organization Ads Knowledge Base 151

KoMarketing Associates

MAY 10, 2023

Anteriad recently partnered with Ascend2 to publish “The 2023 Marketing Data Impact Report,” which analyzed the differences between “Data Heroes” — marketers who are using the right data to convert audiences — and their counterparts. This is compared to just 13% of all other marketers who said the same.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

MAY 25, 2022

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. As more marketers begin to focus on personalization to create a more memorable customer experience, previous research suggests that many are starting with content.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

OCTOBER 5, 2022

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. At the time of the report, YouTube followed slightly behind social media.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

JANUARY 4, 2023

CreatorIQ recently published its “Influencer Marketing Trends Report,” and statistics indicated that most marketing teams (35%) now have between three and five marketers dedicated to influencer marketing, while 20% have six or more focused on this area. Influencer Marketing Begins to Yield Positive Results.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

MARCH 23, 2022

HipB2B recently partnered with Ascend2 to publish “The State of Demand Generation” report, and statistics indicated that only 25% of B2B marketers are currently leveraging omnichannel marketing tactics, and just 11% have an official omnichannel strategy in place that is measurable across all channels.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

SEPTEMBER 6, 2018

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. However, organic search visits on phones spiked, growing 11 percent in the quarter, up from 8 percent growth in Q1 2018. Desktop organic search visits fell 5 percent in Q2 2018.

Organization 120

Organization Mobile Marketing Statistics Custom Publishing 120

KoMarketing Associates

JANUARY 5, 2022

Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization. About 33% said that their resources are limited, while 13% claimed that they have no resources at all.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

AUGUST 4, 2021

B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. Overall, marketers are taking several steps to embed customer insights throughout their organization.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

JANUARY 11, 2022

Dun and Bradstreet recently conducted its “8th Annual B2B Sales & Marketing Data Report,” and statistics indicated that 23% of B2B marketers believe that the cost of new martech is preventing their company from aligning their revenue teams around data. However, only 39% reported having data completeness.

Account Based Marketing 237

Account Based Marketing ABM B2B Sales Statistics 237

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Read the report here. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) cities for live events.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

KoMarketing Associates

JUNE 23, 2022

Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their interactions with customers. Additionally, 39% of marketers said the same about the metaverse.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

AUGUST 17, 2022

Insightly recently published “The State of CRM” report, and statistics indicated that most respondents (62%) were only “somewhat satisfied” with their existing CRM platform, and 15% were “somewhat unsatisfied” altogether. This highlighted the importance of finding a CRM solution that works for teams across the organization as a whole.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8%

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

JULY 27, 2022

Precisely recently teamed up with Corinium to publish its “How Data is Driving Next-Generation Customer Experiences” report, and statistics suggested that only 37% of marketers have well-developed enterprise data architecture in place to deliver high-quality CX. The Rising Importance of Defined CX Strategies.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. recorded during the same period last year, indicating that organizations are still willing to invest in digital marketing initiatives.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. The Lack of Consistency in Marketing Data and Analytics.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

MAY 11, 2022

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report. How to Create a Sales Report.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking B2B Sales 162

KoMarketing Associates

JUNE 8, 2022

Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2% The researchers behind the report note that many are now prioritizing personalization and background images as key features in their emails. from last year.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

KoMarketing Associates

MAY 18, 2022

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

JULY 21, 2020

Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. There are several benefits associated with utilizing social media across the board, according to the report. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

AUGUST 3, 2022

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions. Adopting Agile Marketing Practices to Gain an Advantage.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Marketing Insider Group

NOVEMBER 17, 2021

Online events need technology to function, and the right software tools can provide a better frontend experience for your guests and a more organized, streamlined backend experience for your planning team. Use real-time reporting tools. Use real-time reporting tools. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240