Martech

NOVEMBER 4, 2022

The October release continues a series of Dynamic Chat chatbot enhancements. The release of Dynamic Chat is discussed here. Why it helps: An organization may use the Boolean logic to ask questions that more accurately route customer calls. Now, the canvas can be organized in an organized, easy-to-read format.

Lead Scoring 113

Lead Scoring Lead Ranking Marketo Paid Search Agency 113

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Memory stores, organizes and processes information efficiently for consistent brand messaging. The post This week in AI-powered martech releases: Dec. In your inbox.

Marketing AI 103

Marketing AI Multi-Channel Customer Satisfaction FAQ 103

Marketing Insider Group

MAY 17, 2021

Event organizers base KPIs on the goals they’re aiming to achieve. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. One is PR Assistant which helps draft press releases and personalize pitches to journalists. Nativo ’s released its ContentAI suite for advertisers and publishers.

API 93

API Gartner Paid Search Agency PR 93

Martech

AUGUST 17, 2023

Furthermore, only 15% say their organization offers any formal AI training or development initiatives. This explains why only 6% report feeling completely confident in their organization’s ability to use AI effectively in the next year. The post This week’s AI-powered marketing technology releases appeared first on MarTech.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

Martech

MARCH 17, 2023

Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release. The post Habu releases new data clean room enhancements appeared first on MarTech.

Paid Search Agency 93

Paid Search Agency Amazon Advertising Agencies Template 93

Martech

OCTOBER 21, 2022

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. This release builds on improvements in viewing permissions added in August. Processing.

SMS 94

SMS Hubspot Template Marketing Automation Services 94

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. Watch a video about this release here. Watch a video about these two releases.

Enterprise Management 93

Enterprise Management Hubspot Terms and Conditions Sample 93

Martech

SEPTEMBER 12, 2023

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” Organizations are at different stages of digital maturity and use AI for different functions. It allows organizations to compare tools that optimize against tools that innovate.

Marketing AI 121

Marketing AI Organization Tools Generation 121

Martech

MARCH 21, 2023

If this option is chosen, LinkedIn will share one new job per day as a pre-scheduled post on the organization’s Page. Pages used by organizations can now follow other pages, in the way that individual LinkedIn users can follow others. The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech.

Linkedin 109

Linkedin Features B2B Marketing B2B 109

Martech

NOVEMBER 17, 2022

Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . Getting everyone in your organization to speak the same language is difficult, especially when your business terminology doesn’t match that of your key software vendors. Want to know more?

Enterprise Management 105

Enterprise Management Marketing Automation Services Work Management Lock-In 105

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Many organizations experience issues resulting from team members having too much or too little access. View the complete set of March 2023 Marketo Release Notes here. It sounds trivial, but controlling your team’s roles and permissions is undervalued.

Marketo 82

Marketo Landing Pages Paid Search Agency Template 82

Martech

MAY 4, 2023

It enables conversational discovery of reports and dashboards and provides content recommendations based on knowledge of all BI across an organization. The post AI-powered martech: This week’s new releases appeared first on MarTech. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal. Get MarTech!

Marketing AI 106

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 106

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Innovation is one of Salesforce’s core values, and we commit to this value by releasing hundreds of new features and enhancements three times a year. Today, our first release of the new year, Spring ’22, is now generally available. Learn about the top new features through Release in a Box. See innovations in action.

Advertising Agencies 98

Advertising Agencies Features ROI Video Marketing 98

Martech

MARCH 16, 2022

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. When Marketo released their bot activity filter on emails, we didn’t hesitate to enable this feature. View the complete set of March 2022 Marketo Release Notes. It’s also unclear if the platform was “build or buy”.

Lead Scoring 109

Lead Scoring Enterprise Management Work Management Peer-to-peer 109

Martech

AUGUST 24, 2023

The only enterprises making money are conference organizers and content publishers.” The post AI-powered martech: This week’s releases and research appeared first on MarTech. This is followed by the “Trough of Disillusionment” on the firm’s hype cycle matrix. EKOM also uses traffic analytics to create recommendations.

Marketing AI 88

Marketing AI Research Digital Asset Management Enterprise Management 88

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. I started in the newspaper world and moved into public relations agency life before hearing this phrase.

Media 122

Media PR Paid Search Agency Distribution 122

Martech

FEBRUARY 8, 2024

These features are designed to not only increase audience engagement, but also provide deeper insights into audience preferences and behaviors, enhancing the effectiveness of your organic social strategy. This nuanced control helps maintain legal compliance while optimizing for conversion rates in less regulated markets.

Enterprise Management 92

Enterprise Management Sales Qualified Leads API Hubspot 92

Martech

JANUARY 18, 2023

Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. There were several enhancements to engage loyalty members through journeys and improvements in gamifying retention strategies in the latest release.

eCommerce 89

eCommerce Business Loyalty SMS 89

Martech

JULY 27, 2023

10% say their organization has replaced human tasks with AI solutions in the last 12 months. The post Round-up of this week’s AI-powered marketing technology releases appeared first on MarTech. Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made.

Marketing AI 92

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 92

Brandpoint

JUNE 22, 2022

Here are the trendiest travel-related topics: Organized solo travel Planning further in advance than ever before Wellness tourism Contact us today to get even more info and topic ideas on these supplement categories! Social Media Amplification: Amplify your Premium MAT Release! Have you started your summer MAT release campaigns?

Trends 87

Trends Distribution Thought Leadership Privacy 87

Brandpoint

JULY 8, 2022

What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. If you need a quick explanation of a MAT Release, check out “ What is a MAT Release ?”. We call that the “discovery mode.”

Distribution 83

Distribution Business Custom Publishing Promotion 83

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Content is key when it comes to improving the organic search relevancy of your website and its web pages.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Oktopost

NOVEMBER 8, 2021

Actually, you don’t have to imagine – with this week’s release, you already have it all inside Oktopost. You can also consolidate them with your other reports to get a centralized view of your social campaigns across both paid and organic channels. Analyze how organic social stacks up against paid.

Linkedin 150

Linkedin Organization Ads Knowledge Base 150

KoMarketing Associates

JANUARY 9, 2018

Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. The same thing happens with SEO.

Guidelines 201

Guidelines Organization SEO B2B 201

Salesforce Marketing Cloud

MAY 15, 2023

Why Trailblazers love learning MOAR How to participate in the Learn MOAR ’23 Quests Salesforce releases thousands of innovative features and functionality with every Salesforce release in Spring, Summer, and Winter. Hundreds of pages of release notes and dozens of resources that review the new features accompany each seasonal release.

Features 52

Features Peer-to-peer Communities Customer Surveys 52

Seismic

JUNE 13, 2023

In our Spring ‘23 Release, we’re introducing two updated capabilities that enable sellers to improve content quality and achieve higher win rates. And with this release, we’re introducing Contextual Insights and Pinned Views — two new features that will help enablers analyze and take action on content within the Library.

Effectiveness 52

Effectiveness Marketing Analytics Tools API Verticals 52

Ahrefs

MARCH 21, 2023

However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many of these plugins. To help you limit your … Read more ›

Organization 86

Organization Best Practices Ads Marketing Websites 86

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. The post HubSpot’s March 2024 release includes AI management, enhanced CRM features and more appeared first on MarTech. But that’s just the beginning. In your inbox.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Unbounce

JUNE 15, 2023

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. How do we—as marketers—get that organic juice back? And sooner than we think.)

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. Organizations are focusing on three primary areas as they embrace the “experience economy”: Buyer engagement.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Parse.ly

JUNE 15, 2020

will donate our money, our software, and our time to organizations that provide direct support to Black people or that fight to dismantle the systems that oppress them. The Marshall Project is a nonpartisan, nonprofit news organization that seeks to create and sustain a sense of national urgency about the U.S. Donating our money.

Organization 98

Organization Press Analytics Software 98

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

Martech

DECEMBER 17, 2021

If there’s a theme to this release, it’s all about the machines. You need strategy and you need the discipline to use them correctly otherwise you’re just logging tasks and not truly organizing your work. The post Release Notes: Wrike beefs up AI to predict if your project will succeed or fail appeared first on MarTech.

Marketing AI 100

Marketing AI Digital Asset Management Budget Programs Work Management 100

Seismic

FEBRUARY 28, 2023

As organizations face difficult budgetary decisions, technology is often first on the chopping block. As organizations look to consolidate their technology tools and optimize the ones that they have, some technologies will remain mission-critical. Organizations that have invested in enablement plan to continue doing so.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Seismic

FEBRUARY 28, 2023

As organizations face difficult budgetary decisions, technology is often first on the chopping block. As organizations look to consolidate their technology tools and optimize the ones that they have, some technologies will remain mission-critical. Organizations that have invested in enablement plan to continue doing so.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52