A proposed model for organizing the chaos of marketing technology


I think a good taxonomy isn’t just about vendor attributes, but also helps illuminate where different solutions fit in a marketer’s organization, the kinds of capabilities they enable, and the shared DNA in the practices that evolve around them.

Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

Now you have a system that is organically evolving the timing of multi-step campaigns – and, better still, adapting that timing to behavior of each individual.

Trending Sources

6 Seemingly Harmless Ways You're Sabotaging Your Proposals


6 Seemingly Harmless Proposal Mistakes. In fact, you must read the RFP multiple times and throughout the proposal process to make sure your response stays focused on the client's needs, and doesn't go off on unnecessary tangents. This is why so many proposals sound the same.

10 Best Professional Services Proposal Tips

Hinge Marketing

Forget What You Think You Know About Professional Services Proposals. And true, there may be some circumstances where you still want to be rigid about how you organize your response (for instance, if you are addressing highly regulated government procurements). Skip the proposal.

What to Include in a Content Marketing Proposal

KoMarketing Associates

So, whether you work on the agency side or in-house, you will likely need to submit a proposal for budget and resource approval. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place.

How Can I Justify The Budget for a Proposed Alinean Value-Based Tool Project / Proposal?

The ROI Guy

A business case is an important element to any purchase decision, and we understand the need for you to: Make sure the investment in interactive smart content and value-based sales tools will reap tangible benefits and bottom-line impact for your organization, C ommunicate the benefits to senior executives and other stakeholders Establish a baseline on anticipated improvements, so we can help you definitively track the success of the investment post-deployment.

5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line

Hinge Marketing

Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. It’s a hyper-competitive marketplace.

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11 expectations to have from a great SEO proposal


SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. One way is to ask for a proposal. Fortunately, there are ingredients that distinguish great SEO proposals.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. Start Pages as Environments for Self-Organized Lea.

Search Traffic Declining? You’re Not Alone (and What to Do About It)


If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company.

Why brands need a different kind of content.


While the increasing monetization of Social Media platforms as ad revenue streams results in fewer opportunities for personalized conversions from brands, and ever higher cost, we are forced to search for new content venues to gain lost organic reach.

Why normal people do not trust SEO people


If you look closely, you will see the telltale authorship of an search marketing book, the training courses on search marketing, the membership in SEMPO (the search marketing consultants’ organization), and probably a lot more. I like to consider myself normal, but I am not.

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The Second Layer of Web Sales Success


Ever since the mid ‘90s, marketing specialists, business analysis organizations and anyone else having a formal business training needed answers to predict, control and exploit customer’s behaviour towards the new artificial presence that websites delivered. In last month’s post on this.


Tying ROI proposals to Unique Strategic Value

The ROI Guy

This means understanding the organization's strategic goals and being sure to map the savings directly back to helping the company achieve these goals. Any way you look at it, as ROI proposals become required, its important to not only quantify unique value, but to begin to differentiate your proposals with a core connection to the organization. Rick Page, founder of The Complex Sale Inc.,

The Rise of Intelligent Organizations in the Age of SaaS 3.0


This new challenge can only be met with a new type of engineering organization – an Intelligent Organization. An Intelligent Organization. To the right you’ll see an example of one of the most famous Intelligent Organizations ever constructed. A SaaS 3.0

Account-Based Marketing Budget Approval [And How To Get It]


There are several ways to approach the question of budget for a new ABM plan within your marketing organization. While some organizations move faster than others, it’s important to be sensitive to your company’s needs, culture, and ideologies.

The Long Tail of Blogger Outreach


That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. Image via Wikipedia.

3 Ways To Gain Executive Buy In


Many organizations foster the idea of innovation and welcome change within; however, most sadly do not. So, how can you share ideas and influence change within your organization and gain the often elusive executive buy in? It has happened to all of us.

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3 Reasons Why Your Content Isn’t Converting


This not only involves including a search bar within your blog or resource center, but also means that your content should be strategically organized to meet your goals. Organize your content strategically. Organize your content according to how people are going to search for it.

PKM and the Organization - Pollard

Buzz Marketing for Technology

The PKM-Enabled Organization. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. Things happen the way they do in organizations for a reason.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

How will an investment in social media activity impact the marketing program of a B2B organization? Marketing leaders must consider the needs within their organization that require attention and where social media fits best. Effective social media programs focus on how the B2B organization accomplishes marketing objectives and builds relationships with a target audience, regardless of platform. How will the B2B organization define success with their social media activity?

A New Generation of Marketing Metrics & the ROI of Better Data


Output : Inquiries, proposals, demo requests. These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature. Contact lists that consist of names, organizations, and phone numbers are still frequent B2B offerings. Deep account-based sales intelligence benefits an organization in the following ways.

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Why Marketing Analytics Are Needed For Growth

Crimson Marketing

Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” Put marketing analytics at the heart of your organization.

14 Visualizations Mapping The B2B Buyer Journey

KoMarketing Associates

While many B2B marketers have already engaged in this exploration for their respective organizations, there are just as many who are only in the beginning phases. The B2B buyer’s access to information online changes the requirements organizations must consider when crafting marketing programs, online marketing in particular. Tom De Baere’s post provides a proposed roadmap for how to consider aligning content across the buyer journey.

Three Key Changes to the Digital Compliance Landscape, Including GDPR


The GDPR will propose new obligations on any business that handles data on EU citizens, independent of where the business is located, so if you are marketing to EU citizens you are required to adopt the GDPR. It gives individuals and organizations the right to institute a “private right of action” before the courts against parties that don’t comply with CASL. Meeting compliance standards is an important part of any marketing campaign.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]


By generating objective and persuasive information you'll be able to drive transformation at your organization. In order to get more budget, re-organize teams, or implement new technology you need to have persuasive information.

Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

KoMarketing Associates

Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place. Can Your Organization Truly Define Marketing ROI?

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How to Accelerate a Close

Sales Intelligence View

You don’t always know what has changed within their organization in that time. If your proposal gets stuck on the CFO’s desk, find out how to reach the CFO on Twitter or by phone or email, and contact the CFO directly.

Sustainability: Top 100 Influencers and Brands

Onalytica B2B

The decisions and collaborative work of sustainability-focused organizations, businesses and individuals must take into account aspects like natural resource and energy use, and include an awareness of all the ways they can be tracking and alleviating their greenhouse gas emissions.

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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. 80% of the respondents were from B2B organizations. by Scott Lewis.

How Global CMOs Reap the Benefits of Technology

Modern Marketing

Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. The result has been the ability to share best practices with other parts of the organization.

7 Things You Should Know Before Researching Content Marketing Solutions


To ensure that vendors provide proposals that are accurate, actionable, customized to your business, and won’t waste your time and money, here are seven factors you should understand before you start shopping around. Proposals you receive should focus on content production then.

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

After much discussion, “Try Something New Today” was proposed. Looking to convert more leads via organic search? What is predatory thinking? And how can it help you produce killer strategy?

5 Proven Strategies to Rid Sales and Marketing of Bad Blood


Close 38% more proposals than non-aligned businesses. By completing task #1 on this checklist, you’re probably already miles ahead of most organizations who struggle with alignment issues. This will be a lifelong process for your organization.

Sales Enablement Danger


Although marketing automation is now almost fully embraced by marketers, sales organizations are still not completely accepting of the technology benefits, nor are they trusting of marketing’s motives.

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B2B Marketing Integration: 5 Ways to Work Better With Sales Departments

KoMarketing Associates

However, having a collaborative sales and marketing team can help organizations: Have better communication across departments. Once you’ve built up relationships with sales members, offer to help them review proposals or create a case study that they can send to potential clients.

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Digital Darwinism: Where Do You Stand?


In deconstructing these three Rs, though, digital agencies must get deeply inside the personas of our clients – the leaders of companies who are being forced to adapt to digital change throughout their organizations. So even the largest organizations are challenged to get digital right.

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Email Critique: When a Good Offer Just Isn’t Enough

The Point

The headline, “Marketing Performance Management for the CMO”, reads like the proposed title for a college marketing course. Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1.

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A Day in the Life of a Content Strategist


This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. After my presentation, I work on a formal strategy proposal with a salesperson.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined.