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How to Research Blog Topics: A Step-by-Step Process


Conducting research is an essential part of writing quality blog content. But doing research can be very time consuming if you''re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Each best practice is backed by supporting evidence from industry research, thought leaders and publications. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic.

Trending Sources

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

What motivated you or inspired you to do this research? Brian: Wow, I’m still processing the cost of an email address is $150, and then along with that the size of the data, this is something marketers don’t think about, from my own experience. What surprised you most as you analyzed the data from this research, and why? I think the most surprising thing is the fact that people don’t realize the amount of movement inside of an organization.

Three Things Twitter Needs to Thrive


Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post


Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. We gamify the process by assigning points to different types of promotional activities. As part of the mission, we schedule promotion of the article on Twitter, LinkedIn, Facebook and Google+.

Plato, the Allegory of the Cave, and the digital enterprise, part 2


Much of the workforce in large organization is like prisoners who only see and touch a “manufactured reality,” a poor representation of what is available in the outside world, mere shadows of what a full digital experience should be. Naturally, this is not an easy or short process.

Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Are Twitter Followers Better Than Facebook Fans?

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The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship.

Marketing Research to Bookmark for Your Next Blog Post


If you thought your research days were over when you graduated from high school or college, think again. Why is research so important? The thing is, finding the research to cite is tough sometimes. 19 Marketing Research Websites to Bookmark. 4) Pew Research Center.

The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


53% of employers now research candidates on social networks before hiring. • 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. The mean half life of a link on twitter is 2.8

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage.

The B2B Content Marketing Buyer Disconnect [Research]

Marketing Insider Group

And in the process they are disconnecting from their buyers, from their business goals, and from measurement and ROI. And yet the survey found that 75% of executives involved in the buying process say their primary purpose for seeking out content is to get informed about find new ideas. And they report that only 31% of the organization understands their content marketing strategy. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

How to Create a Content Strategy That Actually Drives Organic Traffic


Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. In this article, I explain the process for creating a content strategy that drives traffic in detail. You get organic traffic.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Essential 5 Step BuzzSumo Process For Social Media Agencies


That tool needs to be fully integrated into a system or process in order to provide maximum value to its user. We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands.

The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth & Profitability

Hinge Marketing

In researching high growth professional services firms we made an eye-opening discovery. Those firms that did systematic business research on their target client group grew faster and were more profitable. Market research. Client satisfaction research.

The Pre-Call Research Checklist

Sales Intelligence View

A defined sales strategy and a solid pre-call research process will make the difference being winning and losing a sale. According to Kelley Roberson at The Robertson Group, the idea behind effective pre-call research isn’t in spending, “hours scouring the Internet or news services.”

Pre-call Research Best Practices

Sales Intelligence View

Conducting pre-call research is a necessary part of every sales effort, and, in most cases, can cost an organization a lot of time and money. Ensure that your pre-call research isn’t a wasted effort with a few best practice tips. Define research goals.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)


Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. How to Grow Your Twitter Following.

Need More B2B Sales Leads? Ignore This Research


According to recent research conducted by and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. The single leading source of traffic for most b2b websites remains organic search.

How to Build Your Twitter Following (for Free)

Marketing Action

Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. If those two options are a bust, what’s a Twitter marketer to do? Add Twitter cards.

Ready, Set, Tweet! Twitter Basics for B2B Marketers

Marketing Action

Are you spending time on Twitter? Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. 81% of followers are more likely to take action on information shared via Twitter.

23 Account-Based Marketing Leaders to Follow on Twitter


B2B account-based marketing is the process of identifying target accounts and proactively getting your message in front of all influencers within that target company, even if they’ve never been to your website before.

5 Things Every Managing Partner Must Do To Drive Organic Growth

Hinge Marketing

At Hinge, we conduct ongoing research on organic growth in professional services industries. These dynamic, rapidly growing organizations truly do business differently – and their success provides some crucial lessons that too many firms never learn. On Twitter or LinkedIn?

Five levers of relevance for digital authors


I call these levers because they make heavy topics easier to process. Either someone is intensely interested in something or it is really easy for them to process it. This is why I emphasize keyword research to understand topics of interest to our audience.

Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video


KITCHENER, Ontario – May 5, 2016 – Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions. Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016).

Social media strategy leaders: Robert Bochnak


I started with Twitter after researching how other institutions were using it. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. We’re driving web traffic and awareness of our work as an alumni organization. Hello, Bob !

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 90% of organizations market with content. Organic search leads have a 14.6% 33% of clicks from organic search results go to the top listing on Google.

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


What’s the average click-through rate of a link shared on Twitter? won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Twitter Facts and Statistics.

How Sales Can Use Twitter to Connect With More Prospects


It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. Step 3: Transition From Twitter Conversations to a Real Conversations.

New Research Study: How Professional Services Buyers Check You Out

Hinge Marketing

Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study.

How Thought Leadership Can Help B2B Companies Avoid The RFP Process

The Forward Observer

In the case of B2B sales, when the end buyer is researching a solution to a problem, they seek out advice long before activating the procurement process. Twitter is also an excellent way to follow and help journalists covering your area of expertise.

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56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”

Content Standard

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research.

7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization


Here are seven talking points to convince your team that your organization needs to adopt inbound marketing. 2) "We'll produce a body of knowledge that shows off our expertise in an accessible way, becoming a trusted source of information in the process.".

Five Crucial Tips for Effective Prospect Research

Sales Intelligence View

Keep the Research Simple. A lot of irrelevant information can complicate your research, and you may spend quite a lot of time analyzing information that does not pertain to the sales process. Create – and Follow – a Process. A scattered process will confuse you.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.

Google is a lying liar that lies


Site speed is the most important – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. I’m going to get a lot of blowback for this.

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