Remove trust
article thumbnail

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

article thumbnail

Marketing use cases for data clean rooms

Martech

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. What the ADPPA Means for Businesses The ADPPA will regulate organizations that collect, process or transfer “covered data.” Unlike existing U.S.

Privacy 130
article thumbnail

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR and CCPA compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Privacy 130
article thumbnail

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. That gives us the most opportunity to innovate so we’re not impacted when other email clients adopt something similar to Apple’s Mail Privacy Protection.

article thumbnail

How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Each subscriber accesses the same data set as our SalesOS customers, opening up new markets for smaller organizations. We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected.

article thumbnail

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR and CCPA compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Privacy 100