SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations? Do More with Less.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Key Takeaways About Data-Driven PR Initiatives. Simple enough, right? Stuck for data ideas?

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. While the documents may seem simple, organizations should strive to create a clear picture of their ideal brand. And since PR is about relations, ensure your company introduction is attractive.

PR 90

PR Public Relations Brand Identity Branding 90

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

PR 130

PR Work Management Paid Search Agency Planning 130

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Sprout Social

MAY 31, 2023

You have to have conversations with legal and technical teams to understand the pitfalls your organization may face when working with AI,” says Bedell. We’ll continue to find more applications for AI in communications, media and PR. It’s important to find safe ways to let your employees leverage this type of tool.”

Marketing AI 120

Marketing AI PR Work Management Marketing Management 120

SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through. PR Lessons from COVID-19’s Early Consequences.

PR 105

PR Inbound Marketing Planning Thought Leadership 105

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 81

PR Public Relations Brand Identity Branding 81

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet). Inside Information.

PR 146

PR Public Relations Paid Search Agency Press 146

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Contently

JANUARY 20, 2023

A charity organization raising money to fund research into amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease, started this viral marketing campaign in 2014. The post User-Generated Content: How to Use It for Good and Avoid a PR Crisis appeared first on Contently. Take the ice bucket challenge as an example.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

KoMarketing Associates

JANUARY 9, 2018

Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. PR / Corp Communication.

Guidelines 201

Guidelines Organization SEO B2B 201

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. And, interesting fact – she once went paragliding in the Alps!

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

PR 143

PR Advertising Agencies Marketing Strategy Marketing & Strategy 143

ClearVoice

JULY 29, 2022

Ultimately, the goal of both public relations and content marketing is to shape the public perception of your organization in a positive way. While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization.

PR 52

PR Public Relations Content Thought Leadership 52

SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Additionally, tagging relevant individuals or organizations can help your content reach new networks. Dave Purdy , a veteran of the US Navy and a University of South Florida graduate, is a publicist at Otter PR.

PR 52

PR Public Relations Broadcasting Case Study 52

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. The post A tech journalist on the 5 best and worst practices of B2B PR appeared first on Biznology.

PR 135

PR Practices B2B Blogger 135

Biznology

FEBRUARY 27, 2018

Anything that allows me to not have to schedule, organize, motivate, manage, and pay an entire orchestra just to make some music fills me with happiness. The post How to embrace all the AIs and robots as a PR and marketing professional appeared first on Biznology. Good luck, human! Like this post? Sign up for our emails here.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." or "What services does a PR agency provide?". Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Biznology

MAY 29, 2020

One pitch is for a bunch of expert tips on organizing your home while sheltering in place. The post FIR B2B #136: The Best and Worst COVID-Related PR Pitches appeared first on Biznology. Louis University – were contributing to COVID research work. Don’t make a reporter have to search for an angle.

PR 104

PR Phishing Cross-Selling Best Practices 104

Content Standard

MAY 28, 2021

Colleen Brooks, Director of Digital Marketing at Verizon Business Group, spoke with Skyword’s Senior Vice President of Strategy, Dan Baptiste, about how the Verizon team has built an organization-wide content strategy and implemented a research-driven top-of-funnel approach that keeps their audience engaged early and often in the sales funnel.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

The Forward Observer

MARCH 29, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization. Measure, then measure again.

PR 52

PR Storytelling Marketing Report Open Rate 52

Marketing Craftmanship

NOVEMBER 30, 2014

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Walker Sands

MARCH 23, 2021

These two leaders have been instrumental not only in growing our PR and Creative teams and offerings, but in helping shape Walker Sands into the agency it is today. As Vice President of Public Relations, Payal will continue to oversee those industries while helping to shape the next generation of PR leaders.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

Walker Sands

JULY 21, 2021

With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections. What are some initial observations you’ve made about gender-representation in tech and PR?

PR 52

PR Impressions Class Thought Leadership 52