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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

How can chief marketing officers empower their organizations to remain nimble in changing times? To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Make Short-Term Plans.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

ANNUITAS

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. Despite the ‘best laid plans,’ the dirty little secret is that our go-to-market efforts tend to fall apart in execution. Let’s tackle ‘the why’ and dig into how this service works.

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Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

Finding and targeting an accessible niche within your current market, that is large enough to serve, can be a competitive advantage and a successful way to achieve faster organic growth. Identifying, evaluating, and entering a niche takes time, resources, and work. . Yes, I Want My Growth Idea. We can speed you on your way. .

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How we Define a Mission-Driven Organization

Biznology

How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Society’s previous plan of attack was through government, not-for-profits, or corporate philanthropy. How’s that been working out for us? The post How we Define a Mission-Driven Organization appeared first on Biznology.

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4 SEO Tips to Increase Your Organic Traffic

Marketing Insider Group

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Today, like planning and executing a marketing campaign , you need to develop a website and SEO strategy to be successful. Well, you know what? You’re not alone.

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Is Your Organization Ready for AI? 5 Data Leaders Share Real-World Tips

Salesforce Marketing Cloud

We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. What are the critical actions you can take to help guide AI transformation in your organization?