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Uncovering permission-based marketing: 7 tips for a cookieless future revealed

B2BMarketing.net

One phrase you may have heard a lot more recently is permission-based marketing. But what exactly is permission-based marketing? And, perhaps most importantly, how do you use permission-based marketing in your current business model? What is permission-based marketing? This is a type of permission-based marketing.

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Scale up Your Advocacy Success with New Roles and Permissions

Oktopost

To help you on your advocacy journey, we’re super excited to announce our new feature: Advocacy Roles and Permissions. With this update, you can control advocate permissions and define what functionalities are available to various groups of employees. Customize advocate roles and access to the board.

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

Online events need technology to function, and the right software tools can provide a better frontend experience for your guests and a more organized, streamlined backend experience for your planning team. The post Online Events: How to Stay Organized from Beginning to End appeared first on Marketing Insider Group.

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Permissible Purpose

Semcasting

Permissible purpose. It was the core principle behind the Fair Credit Act of 1970 that holds organizations responsible for the proper use of consumer credit information. Some would say that targeting any user without opt-in permission should be prohibited. The post Permissible Purpose appeared first on Semcasting.

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The Utility of Fully-Permissioned Customer Data

The Customer

That data, known now as fully-permissioned customer data, has its roots in conversational, gamified exchanges between brands and customers and its utility, as you’ll see in this interview, extends WAY beyond the metrics of traditionally-sourced customer data. The Utility of Fully-Permissioned Customer Data from TheCustomer on Vimeo.

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5 Fantastic Apps To Keep You Organized and Accountable

Outbound Engine

There’s a lot to be said for staying organized. With that in mind, our super organized customer success team gathered a list of their favorite apps to keep you organized. through a tiered organization system. Ever wish for an app that helps you stay organized automatically? Meet IFTTT.

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“Hey Customer, Permission to Speak Freely?”

Martech Advisor

That includes how you communicate with them, which should include asking their permission (consent) and channel preferences (phone, SMS, social media, etc.) Your entire organization — marketing, sales, finance, HR, everyone — should embrace respect for customer preferences as part of the brand promise.

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