Industrial Marketing Today

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

Sure, there are plenty of blogs written by die-hard tree huggers and other environmentalists with their own agendas but the list of blogs on hydraulic fracturing from companies and organizations reads like the “who’s who” of the E&P industry.

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

Those are some of the findings from a MarketingSherpa survey of more than 1,700 B2B organizations that were classified as Large, Medium and Small. …fall back on tried-and-true marketing tactics that they have relied on for years.

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Do You Believe in Industrial Websites?

Industrial Marketing Today

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week. Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites.

You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Before you embark on an industrial website redesign and organic SEO project, put a lot of thought into content, landing pages and calls to action. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers.

Why Industrial Companies and Manufacturers Struggle with Content Marketing

Industrial Marketing Today

It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Make a business case for content marketing being a sales enabler and that sales and marketing can work together as a team. Many industrial companies and manufacturers struggle with content marketing.

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

Now, back to work. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research. Unfortunately, you are going to need both to achieve good organic SEO results. I hope you had a wonderful Thanksgiving weekend (here in the U.S.)

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

This works especially well with engineers who are very comfortable with flow diagrams. Force-fitting content into a new site design has never worked for me. Organic search engine optimization (SEO) is mandatory. It is about integrating site activities with other parts of your online lead generation system so they all work together. A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This is a lot quicker and cheaper than organic SEO.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business.

Is Organic Social Reach Dead?

Modern Marketing

The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. Develop more meaningful content for both organic and paid. What may work for one brand may be different for another.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance.

The Forgetful Person's Guide to Staying Organized at Work

Hubspot

In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Without any sort of organization, it''s entirely too easy to forget that I got an email that fell into one of those buckets. tabs to make this work.).

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Guest post by Felix Tarcomnicu.

5 Ways to Keep Your Marketing Organized

Lead Liaison

I was working with one of our new clients the other day and they asked how successful companies get started with marketing automation. Without hesitation, I answered “they get organized.”. In my book, that’s a must-know for any B2B organization.

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Hubspot

One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. When You Need to Stay Organized.

30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Do they work better together? 86% of marketers now combine paid and organic tactics as part of their social media strategies.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. Organize Your Audience.

Organic Networking: 3 Tips for Natural Success

Hubspot

As the old axiom goes, “people like to work with people they like.” Most everyone participates in social groups outside of work, which can be fertile ground for potential professional connections.

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Need some guidance or examples of how this works? The integration of video content has been a confusing topic for many in the B2B space.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. With successful implementation of this, we’ve seen organic traffic increase up to 75% year-over-year.

Six Actionable Steps to Build a Strategic Marketing Plan at Your Organization

bizible

In this post, we’ll go over the key takeaways in the template and how you can apply them to improve the marketing planning strategy at your organization. Building an annual B2B marketing plan is no simple task.

Does corporate storytelling work? Some mega-brands say no.

grow - Practical Marketing Solutions

First, organic traffic to the Journey site declined precipitously because more people were viewing content on Facebook instead of clicking to websites (I reported on this rise of the newsfeed in an earlier post). They built an internal content program patiently and organically.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. 4 Helpful Tools for Organizing Your Social Media Calendar.

How Does A CMO Build A Modern Marketing Organization?

B2B Marketing Insider

Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). The post How Does A CMO Build A Modern Marketing Organization?

How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

Hubspot

That's what led us to focusing on organic traffic. So we saw organic search as a symbiotic relationship we could tap into. As the guy responsible for our content and SEO, I've only found one "secret" to growing organic traffic. It worked!

Getting Big Data to Actually Work

Buzz Marketing for Technology

But in reality data they really want sits in disparate systems throughout the organization. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors.

Work 93

Does Native Advertising Work?

Content Standard

For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad. The post Does Native Advertising Work? “Look, you’re going to love this piece! No more smashing your customers in the face with ad hammers.

Creative Work Relies on Failure

Hubspot

According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Rather, they keep experimenting until they find what works. Conversely, doing good creative work requires comfort with risk.

Facing tough choices — Paid versus organic reach

grow - Practical Marketing Solutions

In an eye-opening post, Francisco Rosales demonstrated how the organic reach of his content on Facebook dropped 90 percent in one week, a trend he fears will portend a future where businesses are going to have to count more and more on paid media and less on true organic reach.

Does Paid Social Media Work?

Modern Marketing

Wondering what works for other businesses? Organic reach is the proverbial needle in a haystack, paid social media costs go up double digits every quarter, brand trust is low, and vanity social metrics don't show business impact.

Work 95

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. As mentioned, this article now ranks 5th on Google and went from delivering close to zero organic traffic to now being one of our top performing pieces. Organizing Our Missions.

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations.

30 Suggestions For Event Organizers: How To Rock Your Next Event

B2B Marketing Insider

Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. The post 30 Suggestions For Event Organizers: How To Rock Your Next Event appeared first on Marketing Insider Group.

2015 Resolution: Get Organized!

EMagine B2B Blog

As of 2015, I’m officially going on an anti-crap rage at home and at work. No matter where you fall on the organization scale, a new year is the perfect time for a little house keeping. Simply put, clean up your work area on Friday before you leave.

Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates

Content Standard

While you can decide upon strategic decisions, brand objectives, and KPIs within the comfy confines of your marketing realm, the operationalization of at least some of that content strategy needs to be carried out by others within your organization.

Building your demand generation organization

Jackie Walts

This means that demand gen needs to work collaboratively. There are training programs offered by almost all of the platforms and you can even hire a marketing opps consultant in the short term to work side by side to get their skills up. (In Consider having your US demand gen team support your global organization, working with the local marketing staff for localization and translation. Good demand generation requires strategy, planning and tools – and the right team.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

Modern Marketing

As with other digital marketing activities mentioned above, there is a need to build the acumen for leveraging social media platforms within the broader marketing organization. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research.