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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! ” Only 29%?! ” Strange.

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

That makes it crucial for B2B stakeholders to keep current on the latest marketing trends in order to remain competitive. Here are three key B2B marketing trends for 2023 worth watching. This has caused a rise in the amount of digital content B2B organizations generate. Brit Tucker is a part-time writer and a full-time mom.

Trends 308
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9 Biggest Event Trends of This Year

Marketing Insider Group

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.

Trends 280
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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The engine underneath is training, governance and a modern content and communications organization. The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing.

eCommerce 272
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Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Trend #1: Extreme Minimalism And Maximalism. Trend #2: Parallax Animations.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

What to do to get alignment, and better performance, out of your sales and marketing organizations. High performing organizations must focus on how marketing and sales can align/collaborate in order to put revenue on a solid growth path. How a few small marketing and sales changes can make a big revenue difference.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence. He'll cover how to: Gain organizational support and alignment for an ABM program. Develop a customer-first mentality.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

How to influence organization-wide lead generation strategy change. In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline. How to spend less time and gather higher quality leads. Come join us for what’s going to be a high impact session! December 11, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM BST

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Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are becoming more mainstream across organizations of all industries and sizes. But these trends of non-traditional employment are creating as many questions as they answer. One question that’s positioned to answer many others is this: Is offshoring or outsourcing the better option?

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to best evaluate intent data sources for your organization.