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How Team Sprout Uses Organic Post Targeting to Reach Its Audience

Sprout Social

Our team uses Sprout’s publishing toolset to schedule, target and distribute social content. Within Compose, the social team can target posts based on geolocation and audience demographic. Our publishing strategy is focused on organization and optimization in a landscape that’s evolving every minute.

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Your audience will appreciate the new, relevant content, and you’ll get the most value out of your podcast appearance.

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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Evaluate your organization’s internal strengths weaknesses, external opportunities, and threats, known as a SWOT analysis.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Forward thinking sales leaders are starting to prioritize technology initiatives.

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Three Advanced SEO Keyword Tactics

Webbiquity

Maintaining organic search traffic growth for a large, mature website can be challenging. Once you’ve taken care of those tasks, here are three more tactics you can use with target keywords to improve ranking and increase organic search traffic. (Or, Image credit: Oleksandr Pidvalnyi on Pexels. Page Two Opportunities.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Identify Your Target Audience Once you understand your brand’s mission, you need to understand your audience.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. New tactics to acquire data to reach marketing goals.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results.

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to best evaluate intent data sources for your organization.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Explore the key reasons why this relationship continues to be a challenge for most organizations. Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets. Join us for the fourth amazing episode in our Salesforce efficiency series!