How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. ROI / ROAS. It also requires clear and organized naming conventions and tagging within your ad networks to ensure high data quality.
5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending
JULY 13, 2011
Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns. Reach out to new customers and show them what you have to offer, at a price they can’t resist.
Get your CEO to say Y-E-S to SEO
NOVEMBER 23, 2010
For whatever reason, you've never been able to persuade your CEO of the importance of organic search. If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). Talk to your boss and other leaders within the organization.