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Agile Marketing FAQs

Marketing Insider Group

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). How do you get everyone on board with real agility vs. continual last-minute pivots? Put on your marketer hat.

FAQ 251
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Active Listening for Agile Marketing Leaders

Marketing Insider Group

Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. Agile leaders sidestep that risk and embrace both halves of effective communication.

Insiders

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4 Steps To Scale Your Agile Marketing

Marketing Insider Group

Getting Agile to scale is tricky in any context, and Agile marketing is no different. For even more on how this works, check out my latest book Mastering Marketing Agility , which will tell you all ever wanted to know about this framework.). Agile Marketing

Planning 239
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How to Set And Align Goals for Agile Marketing Teams

Marketing Insider Group

Agile software development teams measure their progress by delivering useful features and functionality. The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” How do we accurately measure the progress of other kinds of Agile teams?

Planning 244
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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

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The Foundation of a Successful Agile Marketing Team: Centralization

Hive9

In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept.

Planning 141
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The Worst Way to Test Agile Marketing, and What to Do Instead

Marketing Insider Group

As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Real agility, however, can’t be bolted on top of the way we’ve always done things.

Planning 249
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3 Steps to Become a More Agile Marketer Today

Allocadia

Becoming agile is the topic de jour for marketers, with more teams adopting the practices of their development counterparts, especially in today’s uncertain economic climate. And that’s where agility comes in. Step one is always go back to your plan.

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A Brief Introduction to Agile Marketing

Litmus

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing?

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Why CMOs Should Care About Agile Marketing

Marketing Insider Group

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . While brutal, this high rate of churn isn’t completely surprising to those of us who have spent much time (more than 3 years, if the data is accurate) in the marketing profession. Turns out marketing agility can prevent constant CMO churn, while also making life less insane for everyone around the CMO too. The Rise and Fall of the Non-Agile CMO.

Planning 216
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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.

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Agile Marketing Planning: Is There a ‘Silver Bullet’?

BrandMaker Blog

Marketing planning is hard. There’s not one correct way to do it, but marketing leaders are tasked with figuring out which marketing efforts work best for their organization. Planning

Plan 63
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New to Agile Marketing? Here’s a Glossary of the Key Terms

Marketing Insider Group

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Our comprehensive list includes some of the most popular terms grouped into four categories: General Agile Terms. General Agile Terms. Agile coach.

Planning 213
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The agile marketer: Building agility with technology and talent

ClickZ

Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks. Here are two specific areas in which modern marketers can focus to build agility and value: 1.

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Report: More Organizations are Embracing Agile Marketing Strategies

KoMarketing Associates

A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility. However, 74 percent stated that the agility of marketing operations is a challenge. Reaping the Benefits of Agile Marketing.

Planning 120
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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

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A Guide to the New Era of Agile Marketing Planning

Allocadia

Are you prepared to meet marketing’s goals with less resources, and to do it in a constantly changing landscape? Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. We need to be agile.

Plan 52
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Does Your Plan Enable You to Seize Growth Opportunities?

Vision Edge Marketing

It’s still the top mandate for every organization. Read on to learn more about growth opportunities, including: The importance of organizational and Marketing alignment. The three criteria to evaluate when doing your Marketing plan self-assessment below. Growth.

Plan 168
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How to Organize a Stand-out Marketing Planning Session

Vision Edge Marketing

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Here’s a bit of advice: Our experience has proven that a collaborative Marketing planning session is an essential step in this process. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.

Plan 153
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Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.

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Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

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Visualizing Strategic and Tactical Progress in Agile Organizations

Marketing Insider Group

Agile marketing often begins with a single, mighty pilot team. It then grows to encompass more teams, a department, and, if we’re very lucky, maybe even an entire Agile organization. It All Starts At the Planning Stage. Strategic Planning. Tactical Planning.

Tactics 274
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Reflections on agile marketing by leading practitioners and analysts

chiefmartech

The following is a guest post curated by Andrea Fryrear of AgileSherpas , sharing reflections from leading agile marketing practitioners and analysts on the findings from her latest State of Agile Marketing report. ” Hybrid Agile Marketing Frameworks Just Work.

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How CMOs Can Convince Stakeholder to Go All-in On Agile Marketing

Marketing Insider Group

Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate. But sometimes going Agile isn’t up to us. What happens when you need to convince someone else that agility is the way forward? Marketing Strategy

Planning 245
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The Beginner’s Guide to Agile Marketing

Zoominfo

In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing. If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more. What is agile marketing?

Planning 141
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15 experts define Agile Marketing

Biznology

The character pictured may or may not be an agile marketer. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. Here is how 15 experts define Agile Marketing. 15 EXPERTS DEFINE AGILE MARKETING. Gary Katz, Marketing Operations Partners. – Laura, Vision Edge Marketing.

Planning 166
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Have you discovered agile marketing?

Biznology

If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing. Agile marketing unleashes the creativity of the team to succeed with the customer in a measurable way. If you haven’t at least looked at agile marketing, here is your big chance. In the age of the Internet, marketing needs to take a page from the IT people. Photo credit: John_Scone.

Planning 164
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Agile Marketing: How to Run a Fully Remote Quarterly Planning Session

SmartBug Media

If you’ve worked with development or product teams, you probably already know how efficient agile methods can be. I’ve laid out the basics of agile marketing, along with the secrets to running a fully remote quarterly planning session to drive your marketing goals forward.

Media 72
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Benefits of Marketing Planning Across the Organization

Hive9

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten. Marketing Planning Hive9You’ve seen it happen over and over again.

Plan 110
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Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

Yearly plans become too rigid and resistant to change. Marketers need to be quick, nimble, and adaptable, and agile marketing helps you do that. Marketers love to make plans. The answer: agile marketing. You have to be agile.

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Getting Buy-In for Agile Marketing

Full Circle Insights

Agile marketing is having a moment. According to a recent AgileSherpas survey, more than half of all marketers report that they use at least some agile methodologies, with more than a third reporting that the pandemic accelerated their move to agile marketing.

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Should Global Teams Pump the Brakes on Agile Marketing?

BrandMaker Blog

Unfortunately, hitting the brakes on plans and pivoting down a new path is something marketers have become very familiar with in the last two years. Planning

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What Are You Forgetting in Your Marketing Plans?

Hive9

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

Plan 162
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Do you know how fast to move with your agile marketing?

Biznology

I have several clients who have adopted agile marketing, and they are trying to make changes to their marketing systems as rapidly as possible. A big part of the decision revolves around the organization itself. I like to draw a matrix that shows how rapidly the company can roll out new marketing systems: Forced to Use. This is a forced change requiring a behavior change–you need some kind of release planning.

Planning 133
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Agile Marketing Strategy: How To Achieve Business Agility Through Uncertain Times

B2B Digital Marketer

Your business needs to be quick, nimble, and adaptable during uncertain times, and marketing is no exemption. You have to adopt an agile marketing strategy. The B2B world has changed so rapidly in the past year, and we must be Agile or else we will cease to exist.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. Make Short-Term Plans. Marketing Strategy

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Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. To understand organic vs paid social media, here are 12 myths vs realities. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH.

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Agile Marketing and the Measurement Sprint

Full Circle Insights

Agile marketing is enjoying a resurgence of popularity in the pandemic economy. Adapted from Silicon Valley product development culture, agile marketing is described by SiriusDecisions as a method where self-directed, cross-functional teams: Work toward a shared goal.

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Agile Marketing | Overview and 8 Reasons to Adopt It in 2020

Marketo

Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. . Understanding agile marketing . Features of agile marketing

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If you say agile marketing doesn’t work, which practices are you talking about?

chiefmartech

Andrea Fryrear of AgileSherpas is one of the world’s leading agile marketing experts, author of Death of a Marketer , and instructor for the Agile Marketing Advantage workshop at the upcoming MarTech conference (a few spots for her workshop are still available!). She’s an amazing force for the betterment of marketing management. There are a ton of gems in the report, such as: 50% of traditional marketers plan to adopt Agile within a year.