Benefits of Marketing Planning Across the Organization

Hive9

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.

Plan 146

How to Organize a Stand-out Marketing Planning Session

Measure Up Marketing

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Focus on 5 Areas for Your Planning Session.

Plan 208

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Organic vs paid social media: 12 myths vs realities

Biznology

To understand organic vs paid social media, here are 12 myths vs realities. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH. Organic Facebook Reach has been on a steady decline. LARGE BRANDS WITH LOTS OF LIKES HAVE GREATER ORGANIC SOCIAL MEDIA REACH: Myth.

Six Actionable Steps to Build a Strategic Marketing Plan at Your Organization

bizible

Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. created “ The Marketing-Plan-on-a-Page Template.”

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Budgeting and Planning Maturity Model For B2B Marketers Explained

bizible

At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. This is especially true when it comes to marketing planning and budgeting processes.

Plan 233

30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past. Planning for 2017 requires a top-down approach.

Plan 219

Post-COVID-19 Workforce Planning & Management Strategies

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. The impact of COVID-19 on workforce planning. Understanding how your organization will have to shift post-COVID-19.

Plan 131

The Healthcare Organization’s Guide to Effective Content Marketing

Marketing Insider Group

Content has the potential to be an incredibly effective marketing channel for healthcare organizations. However, not all healthcare organizations are excelling at content marketing or convinced of its importance. Need Help with Content Strategy for Your Healthcare Organization?

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

The Power of “What If?” in Strategy Planning

Measure Up Marketing

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. While we encourage solid strategic planning work, not every company will make the time or invest in the process. Determine what it will take to execute the strategy and develop a plan. A strategy without a plan of action is inherently incomplete.

Plan 116

How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Planning. Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Google startup marketing plan template and you’ll get dozens of ideas.

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But roughly the same share plan to reallocate those funds to other marketing tactics.

The Best Content Planning Tools for Email Marketers

Litmus

Email marketing comes with a lot of moving parts and sometimes, it’s hard to stay organized. During a recent webinar about scaling your email program , the topic of managing email content planning came up. . What are email content planning tools? Which planning tools are best?

Plan 87

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Wait a second - that wasn't part of the plan. Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.

Why You Need to Start with Why as You Develop Your Marketing Plan

Measure Up Marketing

The recent Spencer Stuart CMO Tenure study suggests one of the primary reasons for the continued CMO shuffle is “poor alignment between the CEO and CMO on the mission (and the timeline) of the marketing organization’s output.” Marketing Plans connect the How to WHY.

Plan 167

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning.

Plan 260

The 7 Building Blocks of a Solid Content Marketing Plan

RockContent

However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

Plan 207

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. It’s time to start integrating, especially if you’re seeing the competition making plans to do so as well. .

Is Your Content Planning Process Chaotic? Let’s Fix That!

DivvyHQ

You just need to get organized, take a strategic approach, and devise a better content planning process.

How to Create a Marketing Plan in an Uncertain Future

Launch Marketing

While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market. Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption.

Plan 73

How Leveraging Video Content Boosts Organic SEO

Valasys

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. Ways Video Content Boosts Organic SEO Rankings.

Menu-Planning Your Marketing Mix

Act-On

Any host, and most guests, will know that a big part of Thanksgiving planning is creating the menu of what will be served at each stage – from savory appetizers to sweet endings. Planning a meal menu is a whole lot like planning a marketing mix. In the newer Marketing Mix are things like inbound/outbound marketing, promotion vs. organic traffic, events, and all the digital choices available on your buffet. Now let’s roll up our sleeves and start planning.

Six Key Components of a High Performance Marketing Plan

Act-On

Plan to keep customers front and center. The first step to creating a high performance marketing plan is to commit to using five distinct objectives to orient your marketing plan throughout the buyer’s journey. It keeps your customers at the center of your planning.

Plan 188

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. How do you plan for a year’s worth of content? Every post you plan must accomplish one or more of these objectives: Brand awareness and recall.

Plan 251

New research: Boost organic growth from current customers

B2B Lead Generation

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. It turns out this is a huge challenge for B2B organizations around the world, which is, simply put, to get existing customers to buy more of what we have to sell; to essentially drive growth with existing customers. Strategies to drive organic growth.

5 Reasons to Create an Integrated Marketing Plan

Hive9

Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated Marketing

Plan 178

Marketing Planning with Financial System Integration

Hive9

Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Marketing Planning Hive9 financial integrationThe relationship between marketing and finance is a complicated one.

Plan 139

Email Marketing Hacks: How to Grow your Email List Organically

Unbound B2B

I made a list of opportunities I planned to act on quickly, which included: Guest speaking on popular podcasts. The post Email Marketing Hacks: How to Grow your Email List Organically appeared first on UnboundB2B. Introduction.

8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Plan a Marketing Timeline.

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

Unconventional Strategies that Transform Content Planning

DivvyHQ

To avoid those moments, you need a content planning strategy that helps you find a way to prime the creative well and get your planning back on track. Read on—and you’ll discover a wealth of unconventional strategies that will transform your content planning.

Plan 72

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.

Plan 177

10 B2B Marketing Plan Examples To Help You Stay Organized

Directive Agency

Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, it’s good for keeping you on a focused path. For B2B marketers, creating marketing plans is part of your job description.

B2B Lead Generation Ideas: A Full-course Content Planning Dinner

DivvyHQ

Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. Your goal in planning content for this persona is to differentiate against competitors.

Course 100