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ClearVoice
MAY 4, 2021
Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? Do you have enough stock to fill orders?
Contently
JULY 21, 2016
Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In a little over a week, the campaign was covered by publishers in 20 U.S.
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Convince & Convert
OCTOBER 15, 2013
Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.
Hubspot
JULY 28, 2017
They are all very different and invoke different emotions in order to capture attention. These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. What other viral marketing videos have you enjoyed? Take a look at each of these videos. Dove Evolution - Dove 7.
Walker Sands
OCTOBER 23, 2019
Contagious” shares key attributes your content needs in order for it to be rapidly talked about and shared. To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. Find Inner Remarkability. Tell a Story.
The Effective Marketer
APRIL 26, 2012
Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.
Top Rank Marketing
FEBRUARY 19, 2024
In order to better ensure your audience (and by extension, the LinkedIn algorithm) sees your content as relevant, interesting and valuable, there are some proven best practices to follow. Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media.
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