SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Ontraport

DECEMBER 15, 2019

A 2019 survey by Digital Commerce revealed that millennials make 60% of their purchases online, up from 47% in 2017. . Of the businesses that do, very few have a streamlined checkout process and order pages that steadily convert. Trust is essential in this exchange; ensuring it in your order pages will go a long way.

Order 98

Order Privacy Policies eCommerce Terms and Conditions 98

KoMarketing Associates

JULY 11, 2018

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. However, there are still barriers that marketers face and need to overcome in order to see success.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

NOVEMBER 1, 2019

A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure. According to the survey, only 4% of digital marketers measure ROI over a period of six months or longer. Marketing Budget Concerns to Lessen in 2020.

Cost Per Click 121

Cost Per Click Customer Surveys ROI CPC 121

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? By that, we mean gathering feedback through customer surveys. That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. What Is a Popup Survey?

Customer Surveys 86

Customer Surveys Examples Click Rate Copywriting 86

KoMarketing Associates

AUGUST 6, 2018

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. There are still barriers that marketers face and need to overcome in order to see success.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

Adobe Experience Cloud Blog

JANUARY 5, 2018

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Key takeaways: Per my previous point on AI, it’s clear that marketers see value, but aren’t sure where to deploy it in order to get return. The post 2018: Survey Says!

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Optinmonster

MAY 27, 2021

The best way to do this is with an exit survey, so customers can quickly rate and review their experience. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site.

Customer Surveys 79

Customer Surveys Marketing Websites Click Rate Template 79

Sword and the Script | B2B

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Buyer Personas Webinar Metrics 100

Champion Communications

AUGUST 3, 2021

An Ivanti survey revealed that 74% of businesses have been victims of an attack in the last year. Dima Kats, CEO of Clear Junction, spoke with the Fintech Times about President Biden’s new executive order, which aims to support the financial industry, encourage healthy competition, and bring about more job security. “By

Order 62

Order Phishing Work Management Business 62

GreenRope

DECEMBER 8, 2019

Surveys & Automation. Surveys are an easy way to gain valuable feedback about your business and a deeper understanding of your customers. However, without specific actions based on the survey results, you may miss out on the benefits. When building your survey and automation, ask yourself three main questions: 1.

Customer Surveys 52

Customer Surveys Automation Lead Ranking Lead Scoring 52

B2B Marketing Directions

AUGUST 8, 2021

David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. Today's survey technology tools make it relatively easy to create survey instruments and conduct online surveys. The first two posts in the series are available here and here.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Validation Opinions 52

Content4Demand

AUGUST 27, 2021

Like Surveying on Steroids. High-quality behavioral data is especially good for this because it can help answer very specific questions about your market at multiple levels with much more agility than legacy survey data is able to. In essence, behavioral data from known people in a specific category is like surveying on steroids.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Marketing Insider Group

APRIL 10, 2024

First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more. How to Ensure Success In order for a dynamic marketing strategy to be successful, there are certain components or tactics that you’ll want to ensure are in place.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

NOVEMBER 30, 2021

Brands must appear in search engine results in order to gain recognition with consumers. Here’s how Wayfair did it (really well): Brand awareness surveys. Businesses can measure brand awareness with surveys aimed at learning how well consumers recognize their brand. Today 93% of all online experiences start on a search engine.

Brand Identity 309

Brand Identity Branding SERP Paid Search Agency 309

Moz

MAY 6, 2020

At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19. Take the Survey Now.

Customer Surveys 61

Customer Surveys Search Marketing Planning Paid Search Agency 61

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Survey Says: Slow Web Page Load Time Hurting B2B Vendors.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

BenchmarkONE

AUGUST 8, 2019

Prospect and consumer surveys are powerful tools for marketing agencies. When used to their full potential, surveys give you reliable insights into what your leads are looking for and what their pain points are. Surveys can also point out flaws in your strategy, or lead you in new directions that you hadn’t otherwise anticipated.

Top of Funnel 64

Top of Funnel Customer Surveys Buy Advertising Funnels 64

Customer Experience Matrix

JUNE 4, 2014

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). demand generation survey marketing automation preparation marketing automation success factors venturebeat survey' But then I’d end up rewriting the entire report.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

The Customer

MAY 7, 2020

Editor’s Note: This marks the 5th wave of our Coronavirus Lifestyle Changes Surveys but its a departure from our approach on the previous 4 trackers. In this edition, we surveyed American consumers on the first activities they are most looking forward-to after the quarantine restrictions are lifted. Methodology. www.suzy.com.

Customer Surveys 52

Customer Surveys Loyalty Correlation Sample 52

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. B2B and B2C companies. over the next three years.

CMO 53

CMO Marketing AI Customer Surveys B2B 53

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire. Employee Satisfaction Surveys Companies often use Likert Scales in employee satisfaction surveys.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire. Employee Satisfaction Surveys Companies often use Likert Scales in employee satisfaction surveys.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

ClearVoice

JUNE 23, 2020

What is a survey panel? Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. Click To Tweet. Ease of use.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 131

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 131

Salesforce Marketing Cloud

MAY 1, 2019

And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority. Personalization continues to be an important component of good customer experiences.

Trends 76

Trends Personalization Customer Surveys Custom Publishing 76

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 124

Privacy Paid Search Agency Ads Privacy Protection 124

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence.

eCommerce 122

eCommerce Enterprise Management Paid Search Agency Marketing Management 122

Marketing Insider Group

NOVEMBER 19, 2020

Your health program could be as simple as sending resistance bands, water bottles or weights to each employee in order to encourage at home workouts. In order to sustain company culture and interactions between employees, it is important for your organization to get creative with virtual team building activities.

Work Management 269

Work Management Customer Surveys Interactive Marketing Amazon 269

BOP Design

AUGUST 16, 2018

These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. While more than half of survey respondents are doing B2B content marketing , we wanted to discover what barriers those not doing content marketing (or not doing it regularly) were facing. The findings are listed below.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

Moz

NOVEMBER 11, 2019

It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer. That’s why we surveyed 500+ Americans, asking them their thoughts on a variety of inbound and outbound marketing tactics. Website ads had the worst sentiment.

Customer Surveys 55

Customer Surveys Tactics Paid Search Agency Long Tail Marketing 55

GreenRope

OCTOBER 31, 2016

Building and Using Surveys. Use our survey feature to find out useful opinions and related information from your contacts. What is a Survey. When can we use a survey. Importance of surveys and why we need them. How to create survey. simulate and test out your completed survey before you send it out.

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Ranking Lead Scoring 40

GreenRope

OCTOBER 31, 2016

Building and Using Surveys. Use our survey feature to find out useful opinions and related information from your contacts. What is a Survey. When can we use a survey. Importance of surveys and why we need them. How to create survey. simulate and test out your completed survey before you send it out.

Customer Surveys 40

Customer Surveys Webinar Metrics Lead Scoring Lead Ranking 40