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How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. But from the standpoint of a startup founder, the three key elements to think about at the outset are company name, logo, and design elements (fonts, colors, etc.).

Startups 239
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The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold

Zoominfo

Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?

Startups 182
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How Smart Startups Are Outsourcing Marketing | 4 Key Areas

Adobe Experience Cloud Blog

Startup founders know marketing matters. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers. Startups can’t skip marketing, but they also can’t cover its many bases alone. Startups can’t skip marketing, but they also can’t cover its many bases alone.

Startups 173
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HubSpot for Startups – Notes from a New Marketer

Sage Marketing

Specifically, I learned how HubSpot can be a great tool to use, especially for startups who are looking to get their marketing off the ground quickly and efficiently. HubSpot for Startup. It brings peace and order to the constantly moving parts of a company’s marketing activities. Making the Most of It.

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Effective Ways to Overcome Funding Challenges for Your Startup

Biznology

First and foremost, you need to determine the amount of capital you actually need in order to make your business idea a viable one in the long term. Before you start looking into angel investors and other funding options that might want to obtain a key stake in your business, consider funding your startup through public donations.

Startups 129
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Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

There is a big difference between startup SEO and enterprise SEO. Why Is Your Startup Special? Unless a startup has acquired an existing site with an existing, aged backlink profile, established brands will have thousands more earned and promoted backlinks with an established profile over decades of work. Backlink Catch-up.

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How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups that invest in content marketing have the means to affirm theirs is the best solution. Startups, The Odds Are Against You.

Startups 120