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What President Biden’s new Executive Order on AI means for marketers

illumin

On October 30 2023, President Joe Biden issued an Executive Order to help regulate the development and use of artificial intelligence (AI) in the United States of America. The order highlights AI as promising, but not without its risks and aims to mitigate and manage those risks for both citizens and the government.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Over at TikTok, Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations, has worked with many brands on sponsored live stream partnerships.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

Beyond the tactical basics, here are three golden rules for optimizing the customer support end of your brand’s customer experience. If, for example, a customer demands that an entire multi-item order be free because of a minor defect in one of the items…that’s questionable. But again, policies should be reasonable.

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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. Importance of Timing: Proper timing is crucial in go-to-market strategies, even more important than targeting and content (in that order).

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[Announcement] Improved Display Rules to Convert More Website Visitors

Optinmonster

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

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How to make the most of your marketing work management solution

Martech

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

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How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

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