Top Considerations When Evaluating Enterprise Platform Vendors

Evergage

Selecting the proper vendor can be daunting, especially with the exponentially growing number of software providers on the market today. As a business development rep (BDR) at Evergage, I’ve watched a lot of companies go through the software solution evaluation process.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring.

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

At PointClear, we establish cadence for every prospect in every B2B sales lead generation program we execute using our proprietary SQL-based data capture and workflow tool (called PinPoint) Defined by the program management team based on 20-years of results and our technology-enhanced processes assures that cadence is optimal for each client. The alternative to defining optimal cadence is under-touching, over-touching or not touching important prospects.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Redesigning a website is a significant undertaking; even a fairly small, simple business site can easily run into the low five-digit range once planning, project management, development, content, image sourcing, and optimization are all factored in.

Design 235

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Campaigns External lead generation vendors and programs come in a variety of forms. the ability of marketing leaders to make optimal.

Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

Businesses need to make sure visitors are being met with an optimal experience and must make fast load times a priority. It’s no secret that consumer expectations regarding their online experience have risen over the past few years.

Vendor 289

Podcast: How to Optimize Teleprospecting Vendors

B2B Lead Generation

More companies than ever are using third party providers for teleprospecting and lead management operations, however there is little information on how to select, engage, and measure these vendors who will add that essential human touch.

Vendor 156

Engagio Tops the List of Account-Based Marketing Vendors

Valasys

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. The company provides both fast-paced as well as practical advice to their enterprise & vendor clients.

Questions to Ask to Find the Right CDP Vendor for You

Evergage

The customer data platform (CDP) category has been in the news a lot lately, with major announcements of mergers and acquisitions, funding for new and existing vendors, and new functionality being added.

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

The modern day marketer needs deep insights into the customer online behavior in order to optimize ad campaigns and site content and maximize ROI. It allows marketers and product teams to make data-informed decisions about website optimization changes. Optimizing ad campaigns.

Making sense of martech when brands use 28 vendors and counting

ClickZ

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. Brands could also stand to be more open about their martech ecosystem when talking to agencies and vendors.

Digital Ad Optimization with Oracle Maxymiser

Modern Marketing

The modern day marketer needs deep insights into the customer online behavior in order to optimize ad campaigns and site content and maximize ROI. It allows marketers and product teams to make data-informed decisions about website optimization changes. Optimizing ad campaigns.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - There were about seventy vendors covering an extraordinary range of functions. Persado : generates and tests optimal language for emails, landing pages, social media, and other messages.

4-step lead generation analysis to optimize sales conversion

B2B Lead Blog

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

Finding the best marketing automation vendor for your business can be a difficult proposition. Here’s how his vendor evaluation resulted in a partnership with Act-On Software, an integrated suite of marketing automation tools and resources.

How to Optimize for “Direct” Website Traffic

Webbiquity

Vendors. “New friends” are (generally) predominantly sales prospects, but also include potential future employees, media who are new to your company, prospective investors and/or partners, vendors and other influencers.

We Sorted Through All Those Vendor Grids so That You Don’t Have To

Seismic

As the market continues to grow, those who have a vested interest in its long-term success—vendors, analysts, consultants, associations, etc.—also It also provides detailed analyses of each vendors’ offerings, ranging from specific product capabilities to customer success.

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. B2B marketing automation vendors will need to rearchitect their systems on the more sophisticated platform.

Vendor 250

Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation

Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs.

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. There are many aspects of PLAs that advertisers can (and should) optimize.

Vendor 223

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends.

A quick guide to conversion funnel optimization

Conversica

The best way to take advantage of all leads that are initially engaged is to optimize your conversion funnel. Before we discuss ways to optimize your conversion funnel, let’s consider the components of the conversion funnel. Tips to optimize.

Vendor Negotiation 101: A Step By Step Guide

Outbrain

If you negotiate with vendors at work, you need to develop a skill set that goes way beyond vegetables versus dessert. Here’s our step-by-step guidelines for successful vendor negotiation: Step 1: Start by researching. Does the vendor have a track record of dependability?

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). They aren’t silos, but tactics that need to be used in a coordinated manner to maximize and optimize an organization’s online presence.

Review 200

Making Big Data Actionable for Paid Search Optimization

QuanticMind

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. Paid search optimization. PPC Optimization Engine for Big Data.

Real-World Results from Web Presence Optimization

Webbiquity

My last post, What is Web Presence Optimization, and Why Should I Care? laid out the definition of and rationale for a web presence optimization (WPO) strategy. But what do the real-world results look like?

Making sense of martech when brands use 28 vendors and counting

ClickZ

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. Brands could also stand to be more open about their martech ecosystem when talking to agencies and vendors.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ).

Influencers: the key to content marketing

Biznology

If they’re already stretched for time, getting them on an editorial calendar and coordinating their efforts to optimize their collections of content for the audience is tough.

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence? Other, less successful vendors simply vanished.

Vendor 160

Full-Service Technology Vendors: Marketing Automation Support and More

Marketing Action

It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams. There’s no end to the variety of services these types of vendors can represent, including: Customer acquisition and customer relationship management (CRM).

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. But marketing automation vendors haven’t built many special features to make video easier to use.

Vendor 178

Email Critique: CMS Vendor Asks Too Many Questions

The Point

To be fair, the bullet points offer benefits (increase traffic, optimize campaigns) as well as mere features, but this laundry list approach begs the question: what are we selling?

Vendor 163

6 Questions to Ask Before Selecting a Personalization Vendor

Bound360

Your team has explored all options for improving conversion optimization. But how do you choose a personalization vendor that will help you get the impact you are planning for? We’ve put together a list of questions to ask your website personalization vendors to evaluate how well they fit with your strategy. Does this vendor specialize in my industry? Sure, every vendor wants to help you, but are they really built to?

What You Should Ask Dreamforce Vendors

LeanData

An army of vendors is descending upon the world’s largest software conference as they all try to impress attendees with their products. That’s why software vendors converge in San Francisco every fall. If they use words like “optimize” and “omnichannel” again, you’re walking.

12 Questions SEO Vendors May Not Want You to Ask?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

Vendor 130

New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue

Fathom

Our latest publication 7 Essential Vendor Strategies for Crushing Amazon Revenue can bring you up to speed. Add & Optimize A+ Pages. Plus, you’ll gain access to an exclusive case study detailing the strategy of a top 100 shoe vendor, which increased revenue by 650% in six months with this 7 step Amazon strategy. The post New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue appeared first on Fathom.

2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. The MarTech landscape is vast and growing.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9. The vendor plans to add statistically inferred weights in April.

HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

Hubspot

The questions goes on and on, but fundamentally, the proliferation of players, products, and pricing options available makes choosing a marketing automation vendor a significant challenge.