Remove survey
article thumbnail

Survey: Organizations Continue to Boost Investments in Digital Marketing

KoMarketing Associates

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities.

article thumbnail

Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely.

article thumbnail

Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

KoMarketing Associates

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future.

Planning 250
article thumbnail

3 kinds of data to optimize digital events

Martech

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

article thumbnail

Driving growth through data: Optimizing the retention stage

Martech

Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. to measure the effectiveness of our retention marketing efforts, which allows us to: Identify which channels and messages resonate most with customers to optimize marketing strategies. More efficient use of resources and budget.

article thumbnail

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218