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Optimize Your Content for Inbound Marketing: Part 2

Act-On

Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Optimize for 7 Core Elements.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

Trending Sources

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating.

Mobile Search Engine Optimization Best Practices

Marketing Action

Mobile Search and Your Website. As a means to drive traffic, conversions, and customers, search engines can provide immediate and long term value. Today, mobile is a direct avenue for additional traffic, conversions, and customers – and it’s underutilized by most companies.

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. Optimizing your blog posts for search engines is only one part of creating a successful company blog. Here’s how to write a (nearly) perfectly optimized blog post: 1.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions.

How to Audit Your Website for Improved SEO and Conversions

Hubspot

When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. The Benefits of a Website Audit. throughout the content of your website.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. The SEO Spider Tool crawls any website you specify and reports on broken links, duplicate pages, meta tags, page file sizes, response time, word count, H1 and H2 tags, and other elements.

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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. For this article, I''m going to talk about how to add those keywords to your website once your research is complete.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.

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5 Predictions for SEO in 2016

Act-On

Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. The sunnier side of that is if you can get good at marking up your content, you might see a big boost in traffic.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. HOW TO: Guide to Performing Website Audits by Techipedia.

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7 SEO Tactics Most Marketers Ignore

Act-On

Search engine optimization has a reputation for being hard and brutally competitive. Given what good search engine optimization can do, this is downright depressing. Search engine traffic matters – it makes up 51% of visits to most sites , according to BrightEdge.

A Simple Approach to Prioritizing Your Mobile Optimization Efforts

Hubspot

Optimize and whatnot. We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. One easy way to determine this is to look at the sources of your site traffic.

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Website Analytics. Conversion Rate Per Traffic Source. Website Lead to MQL Ratio.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016

Opentopic

Websites make you money when they get traffic and convert visitors into leads. A site redesign can help you optimize your assets for marketing conversions and search visibility, bringing you scalable ROI and more quality leads. Conversion optimized.

5 Things To Look At When Optimizing Your Post For SEO (GIFS)

EMagine B2B Blog

So you wrote new content for your website and now you’re ready to get it posted. Before you do that you’re going to want to optimize it for SEO. In this post we are going to look at tips you can use to optimize your blog post.

Three Tips for Boosting SEO with Social Media

KEO Marketing

There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs).

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

What’s most important–on-page optimization, link building, or technical SEO? Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”).

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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Analyze the First Page of SERPs. Write, Optimize, and Promote. The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. Analyze the First Page of SERPs.

Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

KoMarketing Associates

In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations internally regarding the impact the update might have on organic traffic performance.

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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. At the same time, consumers come to these platforms for different reasons, which means there are optimization distinctions, too.

The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.

EMagine B2B Blog

If you noticed that your website’s organic stats and rankings took a bit of a hit in the beginning of May, then you may have been hit by Google’s latest update. One has to wonder whether or not Google decided to make this update in order to keep “how-to” search traffic for itself.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. Optimize for Site Speed.

23 Expert SEO Link Building Guides and Tools

Webbiquity

Optimizing the release for the focus keywords and submitted with the right service is a good strategy – especially when combined with an on-going PR effort to build excitement for news and participate in reviews, stories and roundups.”

3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings

Terminus

Beyond the fact that reporting on rankings instead of leads misaligns you with the rest of your organization, those rankings often aren’t even driving that much traffic. Focus on Share of SERP. Share of SERP. Editor’s Note: This is a guest post by Garrett Mehrguth.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Picture an e-commerce company selling products via credit card on its website. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account.

Best Cool SEO Tools of 2011

Webbiquity

Need to analyze the optimization status of an existing website? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. 8 Cool Free SEO Website Tools by Abnormal Marketing. SEO is a blend of art and science.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

This is another way to help establish authorship: On your website, make sure you have Google Authorship set up ( using the rel=author tag in author bylines). B2B Online Marketing Blog Search Engine Optimization Social Media Strategies Google local search social media

3 Top Takeaways from SMX West 2015

KoMarketing Associates

Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. According to Search Engine Land, “Google said it wants sites to prepare; so, you have a few months to get your websites mobile-friendly.

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A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. All links in this section besides your verified website link are follow links , giving those pages a little SEO boost in the SERPs.

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SEO Isn’t Mystical

Salesfusion

SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page.

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. Video marketing is an engaging content format that can diversify traffic.

The Trials and Tribulations of the SEO: A Marketing Fable—Part One

Content Standard

Google has introduced Panda 1.0 , the major algorithmic update that algorithmically (and manually) isolates and penalizes weak content; even popular websites like Cult of Mac and brands like Mahalo and Suite101 begin to sink in rankings. Chapter Three: The Mighty SERP.

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Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? How else will they find your content and website?

3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

SERP domination and visibility. PPC still gives you the top two or three listings of page and having more visibility and page domination will ensure more traffic, leads and business. Remarketing campaigns are paid ads that target customers that have visited your website, but did not convert. These campaigns can be set up to target second-time visitors to your website regardless of their original source – PPC campaign, social media, organic listing or even TV ads.

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The Difference Between SEO & SEM

Puzzle Marketer

SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine marketing is the strategy to increase your traffic and sales through the search engine channel.

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Building a B2B Mobile SEO Strategy? 5 Key Points To Consider

KoMarketing Associates

Before you even contemplate AMP HTML or UX design, you need to determine whether or not mobile is a viable source of traffic. First, you need to calculate how big a role mobile currently plays in bringing organic traffic to your site. Your strategy is going to greatly differ if only 10% of your organic traffic is generated by mobile versus if 60% of the your organic traffic is generated by mobile. Prioritize and Optimize.