Martech

FEBRUARY 1, 2023

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? The post Does your company need a conversion optimization platform? Get MarTech!

CMS Development 88

CMS Development Digital Experience Platform Paid Search Agency Optimization 88

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

KoMarketing Associates

DECEMBER 14, 2022

Hootsuite recently published its “Social Media Trends 2023” report, and statistics suggested that the majority of marketers (40%) are “confident” that social media marketing delivers a positive ROI when it comes to marketing and engaging with their audience. About 4% stated that they are “not at all confident.”. “Our

Social Media 240

Social Media ROI Social Marketing Media 240

Valasys

APRIL 20, 2023

Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. How to optimize your Conversion Rate? What is CRO? In most cases, it is a bug blocking your audience from taking the desired action.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Webbiquity

MARCH 9, 2017

Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Conversion Rate Optimization. 1 ) Picreel.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Optinmonster

FEBRUARY 7, 2022

These conversion rate optimization tools can help you get the job done, simply and painlessly. With its drag and drop builder, you can create eye-catching lead generation forms that are optimized to deliver the highest conversion rates. Related Content: Conversion Rate Optimization Statistics You Need to Know. OptinMonster.

Conversion Rate 93

Conversion Rate A/B testing Optimization Conversion 93

KoMarketing Associates

JUNE 2, 2022

Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers. Additionally, social media was cited as the top tool of interest by most of the survey respondents (30%). B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Martech

SEPTEMBER 7, 2022

trillion in annual disposable income, according to the same report. Optimizing your digital marketing this way is a win/win, says Anastasia Leng, founder & CEO of Creative X, a global, integrated creative agency. As the report notes, “Compliance is not the main focus among marketers. law requiring website accessibility.

Optimization 106

Optimization Paid Search Agency Advertising Agencies Amazon 106

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. By efficiently handling routine inquiries, chatbots free up human agents to focus on more complex issues, optimizing overall customer service effectiveness.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. Among the key points made in the report: Content is crucial.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Optinmonster

DECEMBER 14, 2023

But here’s some good news: eCommerce optimization may not be as much work as you think. It’s tough to know where to start when there are SO many possible aspects to optimize. That’s why we’ve put together this guide to eCommerce optimization. Is your online store performing as well as it could?

eCommerce 84

eCommerce Optimization Conversion Rate Urgency Marketing 84

KoMarketing Associates

OCTOBER 8, 2019

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. If you’re skeptical, take a look at the chart below from a survey of B2B marketers. The keywords you choose to optimize your landing page with will determine whether it’s successful or not.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. For the survey, Brand Keys asked 463 CMOs and brand managers about what is keeping them up at night, honing in on potential problem areas from the past year.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. Determine your KPIs.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Sana Commerce

SEPTEMBER 24, 2023

Checkout optimization can be an especially useful focus area for companies looking to improve their web store. This comprehensive guide covers 15 invaluable tips for checkout optimization that can help boost conversions and revenue. What is checkout optimization? A lengthy, convoluted checkout process is a conversion killer.

Optimization 52

Optimization Conversion B2B Transparency 52

Salesforce Marketing Cloud

APRIL 27, 2020

For 7 years straight, Evergage has reported on usage and trends around personalization – the practice of tailoring experiences based on knowledge learned about an individual.

Trends 89

Trends Personalization Customer Surveys Studies 89

Webbiquity

JULY 10, 2018

Redesigning a website is a significant undertaking; even a fairly small, simple business site can easily run into the low five-digit range once planning, project management, development, content, image sourcing, and optimization are all factored in. Most sources advise doing a redesign about every three years, five at the most.

Paid Content 212

Paid Content CMS Development Design Optimization 212

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. This survey found 68 percent of marketers publish content at least once a week. Marketers Predict Mobile and Social Growth in 2017.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

KoMarketing Associates

JUNE 12, 2019

Experian recently published the “2019 Global Data Management Research: Taking Control in the Digital Age” report and found that 30 percent of respondents claim that poor data quality is holding them back from delivering excellent customer experience. 98 percent of companies use data to improve the customer experience.

Marketing Report 120

Marketing Report Optimization Work Management Custom Publishing 120

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. in the spring survey. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 companies, 95.6%

Allocation 114

Allocation Marketing Budget Forecasting Lead Scoring 114

KoMarketing Associates

JULY 1, 2021

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

MARCH 24, 2021

Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady. The majority of marketers (67%) reported an inbox placement rate of 89% or less. Finding Success Through Email Marketing.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

KoMarketing Associates

MARCH 8, 2022

Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation. Nearly 35% claimed that it results in better data and decision-making.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Automation 121

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. This is followed by content marketing (47%) and email (41%).

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. Ever thought of conversion rate optimization tools? Hence, Conversion Rate Optimization is a serious concept you can’t afford to miss. In fact, top converting companies allocate more than 5% of their marketing budgets on optimization. Don’t believe us?

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

SmartBug Media

AUGUST 10, 2021

Most companies have some form of capture mechanism in place, whether that’s an annual satisfaction score, a more in-depth, point-in-time survey, or a Customer Advisory Board. strategy to optimize a VoC program: Learn: Build a solid foundation of understanding, not a trash heap of sentiment scores. Power plans with actionable insights.

Optimization 93

Optimization Marketing Analytics Tools Customer Satisfaction Work Management 93

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. It’s pretty clear what’s on the minds of marketers,” wrote the authors of the report. “As Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. Branded versus Non-Branded Search.

Google 257

Google CTR Landing Pages Keywords 257

ClickZ

FEBRUARY 4, 2021

With 73-80% of consumers surveyed willing to maintain their new shopping habits, ecommerce businesses have an unprecedented opportunity to blend 1P and 3P channels for optimal growth. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

FunnelEnvy

DECEMBER 26, 2022

Forrester’s 2021 B2B Buying Survey reported that the number of self-directed sales interactions in a typical transaction has now surpassed the number of human interactions. Accenture reports that over 7 out of 10 B2B buyers want a more personalized, “consumer-like” purchasing process. Implementation Tips for Funnel Optimization.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. ” The new IAB report does at least indicate that the ecosystem is squaring up to face reality. Where the focus is.

Privacy 113

Privacy Paid Search Agency Ads Privacy Protection 113

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. This was the highest increase among all marketing strategies surveyed. Get MarTech!

Allocation 118

Allocation Marketing Report B2B Marketing B2B 118

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294