Vidyard

APRIL 24, 2014

You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Not only does this allow you to optimize thumbnails for both mobile and desktop, it allows you to customize content for different viewers.

Optimization 50

Optimization Video Marketing Campaigns Landing Pages 50

Vidyard

AUGUST 7, 2013

This can obviously have a great impact on your search traffic so you should definitely spend the time to make sure your content is optimized for maximum visibility. Using some markup, you can optimize your videos for maximum visibility and usability in Facebook and Twitter.

Video Marketing 57

Video Marketing Optimization Tagging Eye-Tracking 57

Vidyard

SEPTEMBER 22, 2014

Here are a few ways to optimize your channel to get people back to your website: 1. This optimization tip is fairly simple, but it gives your customers/potential customers an easy-to-find link to your website so they can discover more about your product and company.

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Vidyard

MARCH 6, 2015

Here’s how to convert using video and landing page optimization: 1. Put these top ten tips into action when considering landing page optimization, and you’ll experience the impact video can have on your conversion numbers. Place your video above the fold On your landing page, the video should be driving conversions.

Landing Pages 51

Landing Pages Video Marketing Optimization Buzz 51

Vidyard

JANUARY 22, 2015

The post Bringing It Home: How To Build The Optimal Video Production Team appeared first on Vidyard. Pulling this team together isn’t an overnight operation, so don’t be afraid to work with a partner you trust to get your video marketing off the ground while you assemble the necessary pieces in-house.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Vidyard

MARCH 5, 2021

O is for Optimize. When looking at the “optimize” category, think about what you want the platform to do for you and how you want to optimize the customer experience through your content. Consider how the online video platform in question will let you optimize and map the different features in the customer journey or funnel.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

MAY 3, 2022

Video messaging has become an essential part of our social selling strategy and we’re now in a position to confidently expand our use while optimizing for results.” We’re proud to offer the most comprehensive solution in the market with the tools leadership needs to deploy with confidence and optimize for revenue generation outcomes.”

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Vidyard

MARCH 5, 2021

Consider how the online video platform in question will let you optimize and map the different features in the customer journey or funnel. Needs/Evaluation Criteria and Checkbox Following the MPOT model (manage, publish, optimize, track), what are you looking to get out of the chosen online video platform?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JANUARY 11, 2018

Greater Optimization Opportunities How much of your latest blog post did readers consume? Want to learn more about how to properly optimize your videos for search? It offers connection but affords them the mobility they value so deeply. #5. Did they re-read parts of it? Or come back to it later and read it again?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

DECEMBER 10, 2020

The Video Selling Awards recognize individuals and teams using video to connect with prospects, accelerate the deal cycle, increase close rates, and generally reinvent and optimize the sales process. He understands how to use video analytics to monitor his results, make adjustments, and optimize sales efforts to see big results.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

SEPTEMBER 18, 2019

The new partnership enables businesses to easily add video hosting, publishing, optimization, and analytics to their Marketo Engage deployments, and to integrate video with their lead and account-based marketing automation programs.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Vidyard

SEPTEMBER 17, 2015

This time, we’re going to take a look at how we can send the right message to your audience by ensuring your formatting is appropriately styled and sized, offering personalized messages to different segments, and optimizing for search engines and social media. Search Engine Optimization and Social Media Optimization. Formatting.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

JULY 12, 2021

Videos optimized for Twitter using best practices drive an increase of +33% in emotional engagement. Closed captions and text overlays create 28% longer view times on Twitter and the average ROI is 1.8x higher for videos that don’t require sound to be understood. Twitter, 2021 ) Tweet this! Twitter, 2020) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

OCTOBER 7, 2019

YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization. Course 2 delves into campaign basics, walking you through how to execute a Twitter video ad campaign all the way from campaign creation through launch, optimization, and reporting.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

NOVEMBER 22, 2017

Log in and let’s take a stroll through how your customers use your videos so you can optimize them for impact. Are they optimized for SEO ? With data in hand, you can start to optimize and improve your video library. How to know if your customers find your videos useful: Find out what they’re watching and where.

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Touchpoints 72

Vidyard

JUNE 15, 2017

recently shared the 7 Rules for Optimizing B2B Video on YouTube and Social. Of course, for an optimal video on Instagram, it’ll be a 1:1 aspect ratio. Watch the full version of Mark’s talk, 7 Rules for Optimizing B2B Video on YouTube and Social , to also see: Channel and profile page best practices for optimizing for video.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Vidyard

JUNE 30, 2017

Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. So, what’s the secret to achieving optimal results in demand generation? Marketers consistently look for new ways to Engage buyers.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Vidyard

SEPTEMBER 27, 2018

How to crush this step One of the best ways to improve the quality of your leads is to optimize your lead scoring. Another 45% say email marketing works for them and 37% indicate that search engine optimization (SEO) helps them achieve their lead gen goals. What demand gen tactics have worked for you in the past?

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

JANUARY 11, 2018

Greater Optimization Opportunities. Want to learn more about how to properly optimize your videos for search? For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. It offers connection but affords them the mobility they value so deeply. #5. How much of your latest blog post did readers consume?

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

AUGUST 30, 2017

Optimize videos to increase team efficiency. Video analytics allow you to continually optimize your entire team’s performance. There’s no waiting for the customer to return from inactivity during chat support or having to repeat themselves over the phone. Agents can move on to other tickets in the interim.

Paid Search Agency 93

Paid Search Agency Video Marketing Customer Satisfaction FAQ 93

Vidyard

SEPTEMBER 18, 2019

The new partnership enables businesses to easily add video hosting, publishing, optimization, and analytics to their Marketo Engage deployments, and to integrate video with their lead and account-based marketing automation programs.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Vidyard

OCTOBER 7, 2019

YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization. Course 2 delves into campaign basics, walking you through how to execute a Twitter video ad campaign all the way from campaign creation through launch, optimization, and reporting.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

DECEMBER 20, 2019

Since 2011, Vidyard has helped businesses of all sizes generate more leads, accelerate pipeline, and delight customers using a video platform that enables the creation, hosting, optimization and measurement of online video content.

Paid Search Agency 91

Paid Search Agency Press Linkedin Video Marketing 91

Vidyard

AUGUST 10, 2017

Search engine optimization is all about publishing the right content on your website to ensure you rank highly for internet search queries that match your business or topics and keywords that you want to generate inbound traffic from. In that regard you’ll want to think about how you optimize your click through rate.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

AUGUST 24, 2017

We’ve compiled our Video Marketing Handbook as your one-stop-shop for everything from video production to optimizing and tracking your video’s performance. From thinking of what story you’re aiming to tell to strategy and optimization of your video content, producing killer video content and video analytics.

Video Marketing 54

Video Marketing Planning Marketing Automation Services Advertising Agencies 54

Vidyard

SEPTEMBER 22, 2021

For sales teams planning to implement custom-recorded video or those on the fence, the report provides recommendations on how to get started or optimize video for virtual or hybrid selling: Experiment with custom-recorded video, starting on a small scale.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Vidyard

JULY 17, 2015

Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. This kind of data can help you optimize your content like you’d never be able to do otherwise. Sound impressive?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

SEPTEMBER 5, 2018

We’ve compiled our Video Marketing Handbook as your one-stop-shop for everything from video production to optimizing and tracking your video’s performance. Here are 3 key resources to help you drive real business results with your video marketing: 1. Your Go-to Guide for Video Marketing Is Here!

Video Marketing 75

Video Marketing Paid Search Agency Business Top of Funnel 75

Vidyard

JUNE 26, 2018

With its Summer 2018 update, Vidyard has expanded its Vidyard GoVideo partner ecosystem to help businesses bring personal video messaging to a broader base of employees while optimizing its core video player for both desktop and mobile performance.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Vidyard

MARCH 12, 2015

This probably doesn’t come as much of a surprise given that mobile optimization has been a hot topic of conversation for … I don’t know … years! You MUST make sure your online experience is optimized for mobile. Want more resources on optimizing video for mobile? Interesting. But we’re B2B.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Vidyard

OCTOBER 18, 2016

Optimize your video content and social channels. Optimizing your content is fundamental to making sure your video marketing strategies are a success. These optimization techniques can help you achieve higher click-through rates, generate more leads, and nurture leads more effectively. Results like that are really impressive!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

MAY 5, 2017

In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. From there, you should decide which types of stories you’ll need to tell under each of these functions.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

DECEMBER 10, 2020

Runners-Up: New Breed, Unity Honorable Mentions: LinkedIn, FinancialForce Video Selling Awards The Video Selling Awards recognize individuals and teams using video to connect with prospects, accelerate the deal cycle, increase close rates, and generally reinvent and optimize the sales process.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Vidyard

AUGUST 1, 2017

Want to learn more about how to properly optimize your videos for search? Greater Optimization Opportunities How much of your latest blog post did readers consume? In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times. Of course, that’s when you do it right.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

OCTOBER 10, 2017

The solution : Use a video analytics platform to see precisely where views are interested, where they drop off, and use this data to optimize future videos. Then, A/B test and optimize for click-success. Of those who do, not all are actually basing decisions on the data. The video was too long.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

DECEMBER 20, 2019

Since 2011, Vidyard has helped businesses of all sizes generate more leads, accelerate pipeline, and delight customers using a video platform that enables the creation, hosting, optimization and measurement of online video content.

Paid Search Agency 65

Paid Search Agency Press Linkedin Video Marketing 65

Vidyard

JUNE 8, 2022

Sales enablement also looks at how these sales reps use the sales team’s tools to achieve optimal productivity. By working with sales leadership , sales ops, and the marketing team, they take a look at what skills sales reps have or what skills they don’t have that they’ll need to succeed.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119