Marketing Craftmanship

FEBRUARY 24, 2016

Your blog content is not optimized. If you don’t want to be bothered, get someone who understands Search Engine Optimization (SEO) to do it for you. A blog’s marketing function is to drive top-of-mind awareness with your clients, prospects and referral sources. Skipping this step will greatly limit potential readership.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

SEPTEMBER 8, 2023

Practitioners and firms invest in online directories, on search engine optimization or paid search, on Google ads and even highway billboards to drive new business inquiries. So most law firm marketing plans are based on putting several lines in the water, and hoping something takes the bait.

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

Marketing Craftmanship

AUGUST 14, 2015

Take advantage of Search Engine Optimization (SEO) tactics. Contain graphic elements that support your firm’s brand (avoid cheesy stock photos). Feature a limited number of sections / pages, and be easy to navigate. Avoid being overly self-promotional. Present your professionals as individuals who are real and approachable.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

JANUARY 16, 2013

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. Blogs and newsletters demand original, timely content; not canned information. White papers and case studies become quickly outdated. Webinars and public forums entail lead qualification and follow-up with prospects.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

JUNE 6, 2018

In addition to traditional methods such as advertising (a/k/a “paid media”) and public relations (a/k/a “earned media”), the marketing tool kit now includes everything from Search Engine Optimization (SEO) tactics, Customer Relationship Management (CRM) programs and Marketing Automation software, to Account-Based Marketing (ABM), which is the latest (..)

Work Management 133

Work Management Marketing Management Account Based Marketing Marketing Automation Services 133