Everything Technology Marketing

NOVEMBER 26, 2009

Too often pricing is guesswork or based only on comparable products in the market, which inevitably leads to a price that doesn't optimize profits overall. Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers.

Pricing 100

Pricing Price Marketing Management Software 100

Everything Technology Marketing

OCTOBER 22, 2010

Within digital marketing, the largest share of the budget will go toward company websites (26.7%), followed by display ads (21.0%), email marketing (18.6%), search ads (13.6%), search engine optimization (7.6%), digital events (7.1%) and social networks (5.4%). of the total marketing mix this year from 20.9% last year.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Everything Technology Marketing

NOVEMBER 11, 2013

By educating your audience with substantial, useful, and search-optimized content, you raise your visibility online while simultaneously raising your credibility with potential buyers. This may feel an awful lot like giving away your knowledge for free. And that’s because it’s exactly what you’re doing.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Everything Technology Marketing

AUGUST 22, 2010

This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

MARCH 27, 2010

As we’ve already noted, data is the lynchpin for justifying and optimizing marketing investments. Clean data is imperative to develop valid actionable insight that will improve marketing effectiveness. A customer data management technology that serves as a centralized source for all customer data.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

JULY 10, 2010

The feedback collected in real time at the top of the stack not only informs the tactic itself in order to optimize it, but it also cascades down to inform underlying strategy adjustments at the bottom of the marketing stack.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MAY 9, 2012

Most B2B vendors have already optimized their websites for organic search engine rankings. While further optimization can yield some marginal improvements in rankings, B2B marketers have shifted their focus to offsite tactics such as back links on quality sites to deliver a significant impact on rankings and traffic.

Social Media 100

Social Media Media Vendors Advertising Agencies 100