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    [Optimization] Make Your B2B Marketing Content Compelling and Optimized
    Clothing stores, like b2b marketing content, fall somewhere between two extremes: compelling and optimized. B2B Websites B2B Content Marketing
    [Optimization] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.” Let’s take a look at what search engine optimization (SEO) is and how marketing automation can help your SEO efforts. Buzzwords in Marketing Automation Revenue Generation Blog Buzzowrds search engine optimization SEO
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Optimization] A Simple Approach to Prioritizing Your Mobile Optimization Efforts
    Optimize and whatnot. We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. This post isn't going to give you an exhaustive list of everything you need to do to be completely mobile optimized. These are huge opportunities to optimize your presence in the SERPs for your mobile searchers and shoppers. Prioritize Mobile Site Optimization If.
  • CAPTORA  |  THURSDAY, MAY 12, 2016
    [Optimization] One Stellar Example of Paid Optimization Payoffs
    Acquia is a cloud platform for building, delivering, and optimizing amazing digital experiences. A look at how Acquia’s conversion rates increased with an optimized paid strategy. Working with digital marketing ad agency 360Partners , and the Captora team, Acquia initiated a paid revamp that optimized landing page conversions by over 100%. The post One Stellar Example of Paid Optimization Payoffs appeared first on Captora Blog.
    [Optimization] Shared Content Optimization: What It Is & Why You Need to Care
    The reality is that a lot of great content goes undiscovered due to improper optimization. One of the primary focuses of content creation today is shared content optimization (SCO). Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales. Without including shared content optimization into a content strategy, marketing efforts can quickly fall flat.
    [Optimization] Are We There Yet? – The Road to Marketing Optimization
    Optimization should be a continuous process. Really, anything a marketer can touch should be continuously optimized, whether it’s data, campaign components, content strategies or metrics. Here are a set of guidelines that will help you identify and execute on optimization and allow you to continuously push the boundaries of success. Identifying things that can be optimized when they are already successful is very challenging.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Optimization] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Before we get into how to optimize your emails for different email clients, let's take a quick look at the most popular email clients. How to Optimize Your Emails for Different Email Clients. Next up: Actually optimizing your emails. Below are some tips for optimizing your emails for different clients. How do you optimize your emails for different email clients? Email marketers don't have it easy these days.
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Optimization] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Here’s a couple to consider (promise to explain easily!)
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Optimization] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success. Along the way, we have learned a lot, from how to create and test effective ads to developing effective target audiences, managing bids, and optimizing based on revenue.
    [Optimization] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Many firms struggle with the final step of optimizing their content marketing funnel. Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks.
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Optimization] Google's Pending Algorithm Update to Penalize Over-Optimized Content
    Last week during a SXSW panel, Matt Cutts, head of Google's search spam team, announced that Google has been working on a new tweak to its algorithm that will punish sites that are too optimized for SEO -- what he called "over-optimized" or "overly SEO'd," according to the recording of the announcement posted on Search Engine Land. Are you pretty much out of luck if you're not optimizing your site but it has relevant content?
    [Optimization] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. If you’re ready to take your personas to the next level, we hope the persona optimization framework will help you to understand the various components of a high-performing persona strategy, the areas for improvement, and a structure to guide you towards full optimization.
    [Optimization] A Marketer's Guide to Optimizing Images for Google Search
    It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? Let's check out a quick overview before we explain how to optimize your images. How to Optimize Images So Google Can Index Them in Search.
  • REACHFORCE  |  MONDAY, JULY 18, 2016
    [Optimization] Optimize Mobile Marketing with Big Data Management
    We live in an era that’s fueled by mobility. Humans scarcely leave their homes without cellphones in hand. Being detached from mobile devices can cause many to feel stressed and anxious. Even children depend on mobile devices, with 56 percent of kids ages 8 to 12 having their own mobile device. There is no doubt […]. Big Data Marketing big data
    [Optimization] Right Place, Right Time: The Effectiveness of Send Time Optimization
    In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the ability to send an email at the most optimal time to each individual customer within their target audience. This year, we introduced a new Send Time Optimization stage in Program that simplified the use of the feature.
    [Optimization] Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
    There are actions you can take to make sure that your site is optimized for this new version of SEO. In order to optimize your content for the future of SEO, you may have to make some changes. The post Fathom SEO Pulse #50: Optimizing for the Future of SEO & More appeared first on Fathom. Content Marketing Conversion Optimization & Usability Digital Marketing Keyword Research Mobile SEO Social Media
    [Optimization] A Framework for Optimizing Personas
    Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. Fully Optimized – Although most organizations have not fully optimized their use of personas there are many things we can learn from those that have reached their full potential. Fully optimized teams systematically update personas at least twice a year, have comprehensive training programs and heavily use personas across the business.
  • FATHOM  |  THURSDAY, JUNE 29, 2017
    [Optimization] PR Link Earning Best Practices for Search Engine Optimization
    This blog will cover some best practices you should consider when looking for fresh ways to boost your search engine optimization (SEO) and marketing performance. Learn more about how Search Engine Optimization strategy can drive your business results. The article PR Link Earning Best Practices for Search Engine Optimization appeared first on Fathom.
  • I-SCOOP  |  FRIDAY, NOVEMBER 6, 2015
    [Optimization] Digital transformation: when hyper-connected optimization becomes a must
    It’s been a few years now since we started talking about digital transformation as a core driver in the evolution of organizations in a hyper-connected and increasingly real-time context. Thus far we tried to steer away as much as possible from technologies and limited views on so-called disruptive business models, even if they are all […
  • FATHOM  |  TUESDAY, JANUARY 29, 2013
    [Optimization] Your Three Brains and Conversion Optimization
    Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for. The first step is getting the best traffic to the site or page: The people most … Continue reading → The post Your Three Brains and Conversion Optimization appeared first on Fathom. Conversion Optimization conversion conversion tactics neuroscience
    [Optimization] How to Optimize Your Emails for Mobile Devices
    69% of mobile users delete emails that aren''t optimized for mobile. 89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. And the concrete evidence points to a clear conclusion: If you''re not optimizing your emails for mobile, you''re losing a significant amount of opportunities. So, wanna get your email marketing efforts optimized for mobile? You can optimize your emails by using smaller image files.
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Optimization] FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
    FunnelWise builds on LeanData’s campaign attribution information to provide a single, powerful solution focused on funnel management, forecasting and optimization. “We’re Combining campaign attribution and full-funnel visibility is a B2B sales game changer. DES MOINES, IA and SUNNYVALE, CA.
    [Optimization] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    Now that we know what user context is and why it matters, let’s look at how we can optimize our AdWords campaigns to run more compelling ads and improve ROI. To optimize your bids, you could just apply location-based bidding as shown below, in which I’ve bid less on clicks from Canada by 30%!
    [Optimization] 9 Little-Known Tricks About Conversion Rate Optimization
    The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. The post 9 Little-Known Tricks About Conversion Rate Optimization appeared first on Opentopic. Many entrepreneurs have great presence on social media but still struggle to get more customers to buy from them. In fact, despite running expensive marketing campaigns and constantly improving their search.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Optimization] Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]
    This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats! You''ve sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. Actually making this vision a reality is a whole other story, though. To make this happen, you need understand how your client’s future visitors will see and read the information and visuals you’ve worked so hard on.
    [Optimization] Top 5 ways to optimize sales enablement efforts
    Here are the top five ways to optimize your sales enablement efforts: 1. Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Sales knows what it needs to make the sale and marketing can provide the materials necessary to “enable” that outcome.
    [Optimization] Successful B2B Marketing is Optimized For Users First
    Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning.
  • SNAPAPP  |  MONDAY, JULY 27, 2015
    [Optimization] How to Optimize Video Marketing For All Learning Styles
    Are you a visual, auditory, reading-writing or tactile learner? All of us exhibit one or a combination of these learning styles. Can you guess which group you naturally fall into? Awareness of learning styles not only increases your ability to learn and teach, it also broadens your impact as a marketer. If you understand the ways that different people learn, you gain a not-so-subtle edge — the ability to educate your audience on their terms.
    [Optimization] How to Optimize Your Landing Pages for Long-Term Lead Generation
    This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. By optimizing it for search engines. You should aim to optimize your landing pages for long-tail search visitors who are simply seeking information on a topic and haven’t necessarily heard of your company.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Optimization] 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
    Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn''t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks. But just because something is challenging doesn''t mean it''s impossible.
    [Optimization] How to Optimize Your Google+ Business Page [Free Ebook!]
    Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. To give your company a head-start on Google+, download our newest guide, hot off the press -- How to Use Google+ for Business -- and be sure to add HubSpot's Google+ Page to your Circles! The following article is an excerpt from the ebook.).
    [Optimization] How to Optimize a PDF for Search
    The next time you're ready to release new PDFs out into the world, follow these 6 steps to quickly optimize them before you publish to ensure crawlers can find and index them for searchers. 6 Steps to Optimize a PDF for Search. Optimize your content as you would any other content for your site. Do you optimize PDFs for organic search ? The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms.
    [Optimization] Optimizing your Videos for Search Engines
    In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.]. Online Marketing Search Engine Marketing Social Media YouTube
    [Optimization] Sales Enablement: Optimize Your Organization, Not Just Your Website
    “Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.”.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Optimization] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. of organic traffic while mobile-optimized sites lost only 0.5%
    [Optimization] Get Found: 3 Tips to Optimize Your Blog for SEO
    Optimize your blog for SEO. Known as SEO, search engine optimization is the Holy Grail of getting found and getting known. SEO Tip # 2: Optimize Images for More Effective Searching. Three easy ways to optimize your images for SEO are: Use descriptive words or phrases for image file names: Search engine rankings may be improved if you use a file name that accurately describes the image. Sixty percent.
  • KAPOST  |  WEDNESDAY, JULY 12, 2017
    [Optimization] How to Optimize Content for Sales Use
    The post How to Optimize Content for Sales Use appeared first on Kapost Content Marketing Blog. Content Marketing Institute’s latest trends report reveals that 29% of brands’ total marketing budget goes to content and 85% of B2B organizations attribute their success to content marketing. In Salesforce’s. Demand Generation Research and Insights
    [Optimization] Optimize Your Content for Inbound Marketing: Part 1
    Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Without this understanding, it’s much much harder to optimize your content. Part 2: Optimizing Content to Improve Your Search Rankings. But cost isn’t the only reason to optimize your content for organic search (aka SEO). Over-optimized anchor text.
    [Optimization] Optimize Your Content for Inbound Marketing: Part 2
    Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. It’s a how-to on optimizing your content to be found by search (and searchers). Businesses that provide the (optimized) content people are looking for will win. Optimize for 8 Core Elements.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Optimization] How to Design & Optimize Landing Pages [Free Ebook]
    We just released a brand new guide: How to Design & Optimize Landing Pages. What an optimized landing page looks like (with examples). Download our free introductory ebook on landing page design and optimization and you'll have all the knowledge you need to start boosting your site conversions today. Landing pages are an essential component of any well-crafted, effective inbound marketing strategy.
    [Optimization] What It Takes to Optimize Your Brand’s Organic Search Visibility
    What exactly does it take these days to optimize your brand for organic search? A list of on-page SEO considerations is naturally going to begin with content optimization, which in and of itself isn’t all that hard. In a nutshell, content optimization is mostly about how you research, select, and ultimately place your keywords. See this helpful eBook for a thorough tactical rundown of content optimization best practices. SEO search engine optimization SEO tactics
    [Optimization] Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing
    He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization. The post Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing appeared first on. “If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Optimization] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    But once Gmail rolls it out to all, surely you''ll want your email to be optimized for the new design. How to Optimize Sender Name & Subject Line. The last couple steps to making sure your emails display nicely in Gmail''s Promotions tab are to optimize your email''s sender name and subject line. Follow these guidelines for beautifully optimized emails in the Gmail Promotions tab, and you''ll be good to go.
    [Optimization] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. A company may want to optimize for true prospects that match their profile of potential future customers. Now, however, companies can measure and optimize for true qualified lead generation. Optimize for sales accepted opportunities.
    [Optimization] How to Optimize Press Releases for Search Engines
    Part of your website optimization lies not only in the page’s content, but rather, in your assets. An optimized press release gives you the upper hand in the search [.]. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. B2B Web Strategy Search Engine Marketing Traffic Generation
  • SNAPAPP  |  TUESDAY, MARCH 24, 2015
    [Optimization] How to Optimize Your Content for B2B Buyers
    They shared some fascinating insights that can help B2B marketers create more compelling, conversion-optimized content. For B2B marketers, building a relationship with prospects is key to success. One of the reasons content marketing has become so popular in the last few years is because the buyers journey is now often 70-90% complete before a customer talks to sales – so B2B marketers have to connect with buyers throughout that whole journey.
    [Optimization] The Danger of Not Having the Right Testing and Optimization Technology
    Testing and Optimization Technology - What You Need To Know. Website optimization helps companies learn more about their audience and then more directly and accurately give each segment the experience it needs to convert. And seeing how the entire world—or so it seems—is on a mobile device or app with increasing frequency, it is equally important to optimize your mobile channels including apps. The word danger can be considered hyperbolic, right?
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Optimization] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. Most conversion rate optimization platforms, such as Visual Website Optimizer, make split testing button colors incredibly simple—no developer or designer required. e.g. “Conversion Optimized Inbound Marketing Services”. Optimizing your conversion rates will pay immediate dividends while giving your future inbound marketing efforts their best chance at success.
  • SNAPAPP  |  TUESDAY, JUNE 14, 2016
    [Optimization] Top 5 Myths About Conversion Rate Optimization
    Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Not every strategy for conversion rate optimization is going to produce dramatic, fantastic results. Some sites promoting their CRO services perpetuate this common myth – that conversion rate optimization tactics will consistently produce dramatic boosts within the 20-75%+ range.
    [Optimization] The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
    The Introductory Guide to Search Engine Optimization in 2017. The Introductory Guide to Search Engine Optimization in 2017. Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone.
    [Optimization] Optimizing your site information architecture (IA) for Panda
    Organic Search Search Marketing Google Information architecture Panda Search engine optimization Search engine results pagePhoto credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages.
    [Optimization] 20 Signup Form Optimization Techniques for More Sales Leads
    The post 20 Signup Form Optimization Techniques for More Sales Leads appeared first on Marketing Insider Group. Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, […].
    [Optimization] 3 Tips to Optimize Your Blog Posts for SEO
    Search engine optimization (SEO). Optimizing your blog posts for SEO is no easy task, but it’s well worth your time. There’s no guarantee that your post will show up in Google’s top five results…but optimization will bring you several steps closer to your goal of reaching that larger audience. 2) SEO plugins are helpful and powerful optimization tools when used correctly. There are many reasons why your business should be blogging.
    [Optimization] SEO 101: Best Practices from a Search Engine Optimization Agency
    SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). As such, it is important to ensure you optimize your content, and your website, for search engines. SEO is ultimately about building a search-friendly website that you optimize for the best possible user experience. is a leading business to business (B2B) Marketing and Search Engine Optimization Agency based in Phoenix, Arizona.
    [Optimization] AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
    In this post, we’ll go over 4 questions to ask before optimizing by device: How Has Tablet Traffic Been Performing? In this day and age, it’s hard to imagine any company that doesn’t have a website optimized for mobile devices. Even then, 54% of mobile users say mobile-optimized websites don’t give enough information. In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time.
    [Optimization] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that''s optimized for internet presence, and facilitates navigation for your audience. Here, take a look at an example of a well optimized title, and then we''ll break down the elements to replicate in your own page titles. Optimizing your page titles for mobile search is really simple.
    [Optimization] How to Select and Optimize Outsourced Teleprospecting Redux
    If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group: Part II: How to Select and Optimize Outsourced Teleprospecting
    [Optimization] How to Find the Best Keywords for Optimizing Your Website Content
    Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. Below is a comparison between the terms “search engine optimization” (blue), “SEO” (red), “search engine marketing” (yellow), and “content marketing” (green). It is located under “Search Engine Optimization” → “Queries.”
    [Optimization] Why You Should Question Conversion Rate Optimization Best Practices
    I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. I contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization. We’re going to look over the shoulder of two conversion optimizers at work, and see what they’re doing. A True Tale of Two Conversion Optimizers.
    [Optimization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. • Make sure the anchor text of the hyperlink is the keyword phrase you are optimizing for.” Second, optimize news releases themselves for search.
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Optimization] Maximize Success by Optimizing the Customer Lifecycle
    In our Customer Lifecycle Optimization Playbook , we’ll show you how, with Act-On, you can create a prospect marketing lifecycle structure that lets your team reliably meet your goals, craft winning strategies, and realize a quicker return on investment. This playbook is a starting point to your success with customer lifecycle optimization. As marketers, we want to maximize our results at every step of the customer journey.
    [Optimization] Add self-referential links into your 2018 search engine optimization strategy
    The post Add self-referential links into your 2018 search engine optimization strategy appeared first on Biznology. Search Engine OptimizationTed “Hypertext” Nelson. The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text -labeled images. Flash is way dead.
    [Optimization] How to Optimize Your Website’s Resource Library for Lead Generation
    A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere.
    [Optimization] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. It may optimize response, particularly for recipients who have images turned off and/or use preview panes. Email optimization is a continual quest of discovery and refinement.
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Optimization] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Here’s a couple to consider (promise to explain easily!)
    [Optimization] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    How, practically speaking, do you turn attribution data into optimization? Eva Sharf, Bizible’s illustrious paid media manager sat down with me to explain the ins and outs of ad campaign optimization using attribution. Attribution optimizes based on leads, opportunities, and revenue. An example of attribution optimization with opportunity conversion. The practice of “optimization” analyzes all of the data and tries to make the best of every opportunity.
    [Optimization] The Ultimate Guide to Optimized Social Media Updates
    But what exactly does an optimized and effective social media update look like, and what are its key characteristics? Social media updates on Facebook, Google+, and LinkedIn are structured very similarly, so rather than getting repetitive, let's discuss the similarities of an optimized post's anatomy on these social networks before we dive into each individual network's nuances. Use this information wisely so you can continue to optimize your social media results.
    [Optimization] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. KEO works hard to ensure our clients have every possible advantage in the competitive, ever-evolving world of search engine optimization,” said Sheila Kloefkorn, president & CEO of KEO Marketing. “By
    [Optimization] 5 Reasons Your Mobile Strategy Isn’t Working
    Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
    [Optimization] How to Optimize Your Marketing Database Strategy
    So how do you optimize your marketing database in a way that will improve future campaigns? Finding the optimal number of fields for your marketing database requires testing, and then the delicate act of balancing. How to Optimize Your Marketing Database Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Optimization] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Just like on-page SEO for web pages, you need to optimize the basic text information describing your videos: the titles and descriptions. Are your videos optimized for search ?
    [Optimization] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    If you haven’t yet embraced this shift, below are some pointers to help you rethink your landing page strategy and optimize visitor engagement, no matter which “door” they use. Another benefit of imagery is that it can help with search engine optimization via adding keywords to the image “alt text” (alternative text) field. Learn how to optimize your site and processes for optimal lead management with these resources: Best Practices for a Lead Management Strategy.
    [Optimization] 8 Actionable Tips to Optimize Your AdWords Performance Today
    In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #2: Use CRO Principles to Optimize Landing Pages. When it comes to optimizing PPC performance , the impact is made on the other side of the click. Additionally, another way to optimize your conversion rate is by harnessing the power of social proof. Tip #8: Increase CTR and Quality Score With Headline Optimization.
    [Optimization] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. It's not optimized, that's what. Optimized Landing Page. URL Architecture - An optimized URL will help your landing page rank higher in search engines. Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Optimization] 7 Ways to Optimize Your Conversion Forms to Get Better Leads
    And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. What if you optimize the heck out of your website calls-to-action and landing page headlines, but visitors still aren''t converting? Sometimes the most obvious places for optimization are overlooked. So let''s make sure you''re doing everything you can to optimize your conversion forms.
    [Optimization] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    But, unless you know how to use the optimal amount of liquid, time and pressure, you’re going create an inedible mess and will have wasted more time than you saved. You can’t simply add pressure and expect optimal results. Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. What’s awesome about actual pressure cookers is that you can get great results from them.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Optimization] How to Breathe New Life Into Old Content
    It’s not uncommon for companies to double the conversion rates on old pages they optimize, or to get 30% to 100% more organic SEO traffic as a result of refreshing and expanding content on a page. This is especially true if you’ve never optimized your older content before. Content audits versus historical optimization. There’s a term evolving to describe this type of optimization. It’s “historical optimization.” What are you optimizing for?
    [Optimization] App Store Optimization: Why Creatives Lead to Successful Search Ads
    For Search Ads to be effective, it is crucial for marketers and developers to incorporate an App Store Optimization (ASO) strategy to optimize their app’s metadata and creatives to contain high-volume keywords and relevant images based on real mobile data of user’s search trends and behavior in the app store. Optimizing Creatives. One of the key aspects of ASO is creative optimization, which is an essential part of improving conversion.
    [Optimization] The Anatomy of Conversion-Optimized 'Thank You' Pages
    Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages. When optimizing your thank-you page, it is also critical to include calls-to-action to suggest ways to connect with your company or other offers in which the viewer might be interested. So the bottom line is: make sure to include at least a couple strong calls-to-action on your thank-you page to optimize for reconversion.
    [Optimization] 2017 Benchmark Report: Marketers Optimizing for Mobile
    Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Optimization] Doing More with Less: Conversion Rate Optimization Technology
    When it comes to Conversion Rate Optimization (CRO), though, sometimes marketing fantasies can come true. Built on the principles of optimization and simplification, CRO is dedicated to allowing marketers to gain more from less. While most people associate CRO with web pages, it is the process of optimizing overall web presence. Along these same lines, studies have found that failing to optimize can cost companies big time. Visual Website Optimizer. Optimizely.
    [Optimization] Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
    Their descendants are now modules within integrated Portrait suite, including Portrait Explorer (visualization), Miner (predictive modeling), Uplift (model-based treatment selection), Foundation (data access and integration), Dialogue (multi-step outbound campaigns), and Interaction Optimizer (real-time decisions). Dialogue and Interaction Optimizer are closely linked, sharing a user interface for campaign definition and both using Foundation to connect with external systems.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Optimization] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. If it’s only a few questions right now, try keeping it the same and then try increasing and decreasing the number of questions to find the optimal length. What's the best length for landing page forms?
    [Optimization] Optimizing Digital B2B Marketing Campaigns
    In Practice Media B2B marketing Digital Media OptimizationPlans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, [.].
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Optimization] The Case for Higher-Ed Non-Branded Site Optimization
    On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms. The post The Case for Higher-Ed Non-Branded Site Optimization appeared first on Fathom. This area of concern is often accompanied by the argument, “Students have a short list of universities that they’re selecting from. If my university is one of them, they’ll search for a branded term to find me.”.
    [Optimization] How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
    If you're not optimizing your emails for your mobile audience, you're missing out. If you're looking to learn more about mobile email optimization best practices, tune into a live Google Hangout with email marketing experts from Litmus and HubSpot. Want to learn more about mobile email optimization ? As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel.
    [Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Mobile optimization can be thought of as an energy bar: a high density package of useful content, designed from the ground up for convenience, digestibility, and one-handed usability. Each has its place, but sometimes mobile optimization is the more effective approach.
    [Optimization] 3 Steps to Optimize Your Email for Mobile
    The dramatic shift away from desktop computers impacts everything we know about marketing, so why not take some simple steps to ensure your marketing messages look good and are optimized for the mobile world. Optimize what is shown in the mobile inbox. Mobile Landing Page optimization. If you take the effort to optimize your email creative for mobile , it stands to reason you should also optimize your landing page experiences as well.
    [Optimization] Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored
    There are two ways you can get some juice out of another email and that’s using an email that has a lot of SEO, link juice, and link through juice: Create a bespoke, unique, product- or service-specific and SEO and Google-optimized landing page that lives on its own, is on a fast server, is optimized for Google PageSpeed , and is mobile-friendly, mobile-optimized, reactive, or mobile-native. Create a Bespoke SEO and Google-Optimized Landing Page.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Optimization] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected, and sometimes even contentious relationship. On one hand, both sides realize that they need to work together in order to meet overarching company goals. On the other hand, many sales and marketing teams can hardly find a way to communicate with one another, let alone work together.
    [Optimization] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    color vs. colour; optimization vs. optimisation; etc.). Does your company target a global audience? Are you a European marketer looking to scale your business to other European nations? Are you in the U.S. seeking the attention of a French or Spanish audience? If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.
    [Optimization] How to Optimize Your PDF for Search Engines
    Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.]. B2B Web Strategy
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Optimization] SEO for Home Builders: How to Optimize Your New Home Communities
    Search engine optimization for any business can be tricky to implement correctly, let alone home builders. So, let''s talk about on-page search engine optimization for a minute. Critical On Page Search Engine Optimization Elements. On-page search engine optimization is the practice of "optimizing" each page on your website. Your URL is one of the most important elements to optimize.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Optimization] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    In this article, which is an excerpt from our new, free ebook, 6 Ways to Generate Leads From Google+ , featuring insights and best practices from Google+'s team itself , we'll walk you through the steps you should be taking to optimize your content updates and improve your organic lead generation from Google+. Optimize the Timing & Frequency of Your Updates. Optimize Visual Content for Lead Generation. Pause for a moment to think.
  • WEBBIQUITY  |  TUESDAY, MAY 28, 2013
    [Optimization] Where Google Moved Your Digital Cheese
    Web presence optimization. A web presence optimization (WPO) approach may be the most effective way to tame Penguin and Panda. By incorporating owned, earned and paid media, WPO optimizes your overall web presence, not just your website (though that remains the ultimate target destination). Cross-channel marketing metrics in WPO help to optimally allocate marketing and PR resources. search engine optimization SEO Spencer Johnson who moved my cheese WPO
    [Optimization] How to Optimize Your LinkedIn Company Page in 15 Minutes
    To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. 10 Steps to Optimize Your Company Page in 15 Minutes. Now, in the same amount of time it would take to go on a coffee break, you have nicely optimized your LinkedIn company page. LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products.
    [Optimization] More Traffic? Or More Conversions? No Contest.
    Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in. If you aren’t tracking conversion rates, or attempting to optimize the site in any way, boosting traffic rates is simply doesn’t matter.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Optimization] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. In this live Google Hangout, Uberflip's VP of Marketing Hana Abaza and HubSpot's Principal Marketing Optimization expert Pamela Vaughan are joining forces to teach you how to optimize your blog to generate traffic and leads. Every marketer knows that a successful inbound marketing strategy includes a blog.
    [Optimization] The Only Metrics You Need to Optimize Website Performance
    Let's review the 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance. Checking your traffic sources tells you how well your search engine optimization (SE0) efforts are performing. Popular entry points into your website are great places to optimize for lead generation by adding calls-to-action for content offers (e.g.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Optimization] Clever Conversion Tricks for Better Landing Pages
    For more ideas on how to optimize your forms, see our ebook, Frictionless Forms. That’s why testing comes in as the #1 way to improve landing page conversions in Ascend2’s Landing Page Optimization Survey Summary Report. Not all conversion optimizations are good. Say you optimize a landing page and get 20% more sign ups. Optimize your landing pages not just to get boast-worthy conversion rates, but to actually improve your company.
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