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  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Optimization] 4 Simple Secrets to Optimal Content Scheduling
    To get your content distribution plan up to parr, here are a few great secrets that will help you create the optimal publishing schedule. The post 4 Simple Secrets to Optimal Content Scheduling appeared first on Kapost Content Marketing Blog. How often do you see a commercial that you like (if anyone can like commercials at all) and think, “Do I like this commercial because it’s really good, or because I’ve seen it so many times that I just can’t get it out of my head?”
  • ACT-ON  |  MONDAY, JULY 17, 2017
    [Optimization] Optimize Your Keyword Research and Rankings with SEMRush
    AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEMLearn how to use the popular SEO tool SEMRush to perform valuable keyword research.
  • CAPTORA  |  THURSDAY, MAY 12, 2016
    [Optimization] One Stellar Example of Paid Optimization Payoffs
    Acquia is a cloud platform for building, delivering, and optimizing amazing digital experiences. A look at how Acquia’s conversion rates increased with an optimized paid strategy. Working with digital marketing ad agency 360Partners , and the Captora team, Acquia initiated a paid revamp that optimized landing page conversions by over 100%. The post One Stellar Example of Paid Optimization Payoffs appeared first on Captora Blog.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Optimization] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Before we get into how to optimize your emails for different email clients, let's take a quick look at the most popular email clients. How to Optimize Your Emails for Different Email Clients. Next up: Actually optimizing your emails. Below are some tips for optimizing your emails for different clients. How do you optimize your emails for different email clients? Email marketers don't have it easy these days.
  • BIZIBLE  |  WEDNESDAY, JANUARY 20, 2016
    [Optimization] Uncovering The Truth Behind Cost-per-Lead And How To Optimize Your Marketing Budget
    The best marketers today are excellent at identifying areas where they are unnecessarily wasting marketing spend. With so much data seemingly available, all of us marketers should be pretty good at this, right? But for many, this is still a big challenge. We recently took a look at whether paid media managers are wasting money due to an over-simplistic bid strategy. Should we be willing to pay less for leads (e.g. bid less) on certain days of the week?
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Optimization] A Framework for Optimizing Personas
    Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. Fully Optimized – Although most organizations have not fully optimized their use of personas there are many things we can learn from those that have reached their full potential. Fully optimized teams systematically update personas at least twice a year, have comprehensive training programs and heavily use personas across the business.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Optimization] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization. Once the lead is into the nurture process, NuSpark implements and manages marketing automation, so that inbound marketing and demand generation campaigns can continually be optimized. Content drives leads into the funnel; content nurtures leads into sales opportunities.
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Optimization] Google's Pending Algorithm Update to Penalize Over-Optimized Content
    Last week during a SXSW panel, Matt Cutts, head of Google's search spam team, announced that Google has been working on a new tweak to its algorithm that will punish sites that are too optimized for SEO -- what he called "over-optimized" or "overly SEO'd," according to the recording of the announcement posted on Search Engine Land. Are you pretty much out of luck if you're not optimizing your site but it has relevant content?
  • REACHFORCE  |  MONDAY, JULY 18, 2016
    [Optimization] Optimize Mobile Marketing with Big Data Management
    We live in an era that’s fueled by mobility. Humans scarcely leave their homes without cellphones in hand. Being detached from mobile devices can cause many to feel stressed and anxious. Even children depend on mobile devices, with 56 percent of kids ages 8 to 12 having their own mobile device. There is no doubt […]. Big Data Marketing big data
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Optimization] A Marketer's Guide to Optimizing Images for Google Search
    It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? Let's check out a quick overview before we explain how to optimize your images. How to Optimize Images So Google Can Index Them in Search.
  • FATHOM  |  THURSDAY, DECEMBER 17, 2015
    [Optimization] Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
    There are actions you can take to make sure that your site is optimized for this new version of SEO. In order to optimize your content for the future of SEO, you may have to make some changes. The post Fathom SEO Pulse #50: Optimizing for the Future of SEO & More appeared first on Fathom. Content Marketing Conversion Optimization & Usability Digital Marketing Keyword Research Mobile SEO Social Media
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Optimization] Top 5 ways to optimize sales enablement efforts
    Here are the top five ways to optimize your sales enablement efforts: 1. Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Sales knows what it needs to make the sale and marketing can provide the materials necessary to “enable” that outcome.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Optimization] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Many firms struggle with the final step of optimizing their content marketing funnel. Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks.
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Optimization] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    Be sure to share the results so everyone can continue to optimize across campaigns and channels. Download the eBook today and find out how to optimize the results of every campaign. The post A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions appeared first on Marketing Action Blog - Act-On. Content Marketing Email Marketing Forms & Landing Pages Landing Page A/B testing email form landing page optimize test testing
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Optimization] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success. Along the way, we have learned a lot, from how to create and test effective ads to developing effective target audiences, managing bids, and optimizing based on revenue.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Optimization] How to Optimize Your Emails for Mobile Devices
    69% of mobile users delete emails that aren''t optimized for mobile. 89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. And the concrete evidence points to a clear conclusion: If you''re not optimizing your emails for mobile, you''re losing a significant amount of opportunities. So, wanna get your email marketing efforts optimized for mobile? You can optimize your emails by using smaller image files.
  • FATHOM  |  TUESDAY, JANUARY 29, 2013
    [Optimization] Your Three Brains and Conversion Optimization
    Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for. The first step is getting the best traffic to the site or page: The people most … Continue reading → The post Your Three Brains and Conversion Optimization appeared first on Fathom. Conversion Optimization conversion conversion tactics neuroscience
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 10, 2012
    [Optimization] How to Optimize Your PDF for Search Engines
    Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.]. B2B Web Strategy
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Optimization] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    Now that we know what user context is and why it matters, let’s look at how we can optimize our AdWords campaigns to run more compelling ads and improve ROI. To optimize your bids, you could just apply location-based bidding as shown below, in which I’ve bid less on clicks from Canada by 30%!
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Optimization] 9 Little-Known Tricks About Conversion Rate Optimization
    The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. The post 9 Little-Known Tricks About Conversion Rate Optimization appeared first on Opentopic. Many entrepreneurs have great presence on social media but still struggle to get more customers to buy from them. In fact, despite running expensive marketing campaigns and constantly improving their search.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Optimization] Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]
    This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats! You''ve sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. Actually making this vision a reality is a whole other story, though. To make this happen, you need understand how your client’s future visitors will see and read the information and visuals you’ve worked so hard on.
  • NUSPARK  |  SUNDAY, JANUARY 9, 2011
    [Optimization] 12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?
    Before recommending any changes to a strategy or tactic, it’s ideal to review our checklists in order to optimize. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy. Sometimes it’s good to step back and assess your eMarketing and lead generation strategy and tactics. All of our initial engagements begin with a 12-step lead management assessment.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Optimization] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. Most conversion rate optimization platforms, such as Visual Website Optimizer, make split testing button colors incredibly simple—no developer or designer required. e.g. “Conversion Optimized Inbound Marketing Services”. Optimizing your conversion rates will pay immediate dividends while giving your future inbound marketing efforts their best chance at success.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Optimization] How to Optimize Your Landing Pages for Long-Term Lead Generation
    This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. By optimizing it for search engines. You should aim to optimize your landing pages for long-tail search visitors who are simply seeking information on a topic and haven’t necessarily heard of your company.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] How to Optimize Your Business Website for the Mobile Era
    Start to optimize your web presence for mobile by looking at the top priorities you have for your business, says Odell. Other numbers to track if you choose to optimize for mobile traffic: time that mobile visitors spend on your site, and how many visitors are clicking on your calls-to-action or other conversion mechanisms. How do you ensure you have a mobile optimized website?
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Optimization] 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
    Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn''t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks. But just because something is challenging doesn''t mean it''s impossible.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Optimization] How to Optimize Your Google+ Business Page [Free Ebook!]
    Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. To give your company a head-start on Google+, download our newest guide, hot off the press -- How to Use Google+ for Business -- and be sure to add HubSpot's Google+ Page to your Circles! The following article is an excerpt from the ebook.).
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Optimization] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. of organic traffic while mobile-optimized sites lost only 0.5%
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Optimization] Optimizing your site information architecture (IA) for Panda
    Organic Search Search Marketing Google Information architecture Panda Search engine optimization Search engine results pagePhoto credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Optimization] How to Optimize a PDF for Search
    The next time you're ready to release new PDFs out into the world, follow these 6 steps to quickly optimize them before you publish to ensure crawlers can find and index them for searchers. 6 Steps to Optimize a PDF for Search. Optimize your content as you would any other content for your site. Do you optimize PDFs for organic search ? The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Optimization] Optimize the Sales Funnel with Lead Scoring
    This not only optimizes sales’ time and improves resource efficiency, it increases closing rates and revenue streams. The post Optimize the Sales Funnel with Lead Scoring appeared first on Marketing Action Blog - Act-On. I‘ve been in sales for 20 years, and I can say for certain that new sales leads are vital to a company’s continued existence. However, once marketing gets those leads flowing, it soon becomes apparent that there’s more to success than just pure volume.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Optimization] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. A company may want to optimize for true prospects that match their profile of potential future customers. Now, however, companies can measure and optimize for true qualified lead generation. Optimize for sales accepted opportunities.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Optimization] Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing
    He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization. The post Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing appeared first on. “If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Optimization] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    But once Gmail rolls it out to all, surely you''ll want your email to be optimized for the new design. How to Optimize Sender Name & Subject Line. The last couple steps to making sure your emails display nicely in Gmail''s Promotions tab are to optimize your email''s sender name and subject line. Follow these guidelines for beautifully optimized emails in the Gmail Promotions tab, and you''ll be good to go.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Optimization] How to Design & Optimize Landing Pages [Free Ebook]
    We just released a brand new guide: How to Design & Optimize Landing Pages. What an optimized landing page looks like (with examples). Download our free introductory ebook on landing page design and optimization and you'll have all the knowledge you need to start boosting your site conversions today. Landing pages are an essential component of any well-crafted, effective inbound marketing strategy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Optimization] Successful B2B Marketing is Optimized For Users First
    Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning.
  • MODERN MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Optimization] The Danger of Not Having the Right Testing and Optimization Technology
    Testing and Optimization Technology - What You Need To Know. Website optimization helps companies learn more about their audience and then more directly and accurately give each segment the experience it needs to convert. And seeing how the entire world—or so it seems—is on a mobile device or app with increasing frequency, it is equally important to optimize your mobile channels including apps. The word danger can be considered hyperbolic, right?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Optimization] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that''s optimized for internet presence, and facilitates navigation for your audience. Here, take a look at an example of a well optimized title, and then we''ll break down the elements to replicate in your own page titles. Optimizing your page titles for mobile search is really simple.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Optimization] Why You Should Question Conversion Rate Optimization Best Practices
    I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. I contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization. We’re going to look over the shoulder of two conversion optimizers at work, and see what they’re doing. A True Tale of Two Conversion Optimizers.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 2, 2008
    [Optimization] How to Select and Optimize Outsourced Teleprospecting Redux
    If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group: Part II: How to Select and Optimize Outsourced Teleprospecting
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Optimization] How to Find the Best Keywords for Optimizing Your Website Content
    Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. Below is a comparison between the terms “search engine optimization” (blue), “SEO” (red), “search engine marketing” (yellow), and “content marketing” (green). It is located under “Search Engine Optimization” → “Queries.”
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Optimization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. • Make sure the anchor text of the hyperlink is the keyword phrase you are optimizing for.” Second, optimize news releases themselves for search.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Optimization] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. It may optimize response, particularly for recipients who have images turned off and/or use preview panes. Email optimization is a continual quest of discovery and refinement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 30, 2016
    [Optimization] AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
    In this post, we’ll go over 4 questions to ask before optimizing by device: How Has Tablet Traffic Been Performing? In this day and age, it’s hard to imagine any company that doesn’t have a website optimized for mobile devices. Even then, 54% of mobile users say mobile-optimized websites don’t give enough information. In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time.
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Optimization] How to Optimize Your Website’s Resource Library for Lead Generation
    A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 13, 2013
    [Optimization] Learn How to Optimize Local Search: Webinar
    You probably also know that local search is different from global across the board, in organic optimization, paid search and social media marketing efforts. If local traffic matters to you (and it does to most of us), you risk losing potential business if you don’t learn the newest ways to optimize for local search. The post Learn How to Optimize Local Search: Webinar appeared first on Marketing Action Blog - Act-On.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Optimization] 5 Reasons Your Mobile Strategy Isn’t Working
    Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Optimization] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. KEO works hard to ensure our clients have every possible advantage in the competitive, ever-evolving world of search engine optimization,” said Sheila Kloefkorn, president & CEO of KEO Marketing. “By
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Optimization] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Just like on-page SEO for web pages, you need to optimize the basic text information describing your videos: the titles and descriptions. Are your videos optimized for search ?
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Optimization] The Ultimate Guide to Optimized Social Media Updates
    But what exactly does an optimized and effective social media update look like, and what are its key characteristics? Social media updates on Facebook, Google+, and LinkedIn are structured very similarly, so rather than getting repetitive, let's discuss the similarities of an optimized post's anatomy on these social networks before we dive into each individual network's nuances. Use this information wisely so you can continue to optimize your social media results.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Optimization] Best Practices for Conversion Rate Optimization
    Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization. Matt Barby, head of growth and global SEO at HubSpot, gave viewers amazing tips to enhance their website and improve their conversion rate optimization. . . You’ll see more examples and learn how interactive content plays a role in supporting your conversion optimization goals. . . It’s always a little scary making changes to your website.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Optimization] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Optimize for Search Before Launching. Whether you hope to reuse existing content or create completely new content, your SEO firm can be instrumental in ensuring it’s optimized. A successful website redesign isn’t just about design. It’s actually about giving your content a great place to live so it can engage your audience and grow your business. It’s not difficult to understand, but takes a lot of effort to deliver.
  • I-SCOOP  |  FRIDAY, JANUARY 23, 2015
    [Optimization] The state of digital marketing optimization 2015 – challenges and solutions
    Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Optimization] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    How, practically speaking, do you turn attribution data into optimization? Eva Sharf, Bizible’s illustrious paid media manager sat down with me to explain the ins and outs of ad campaign optimization using attribution. Attribution optimizes based on leads, opportunities, and revenue. An example of attribution optimization with opportunity conversion. The practice of “optimization” analyzes all of the data and tries to make the best of every opportunity.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 22, 2017
    [Optimization] App Store Optimization: Why Creatives Lead to Successful Search Ads
    For Search Ads to be effective, it is crucial for marketers and developers to incorporate an App Store Optimization (ASO) strategy to optimize their app’s metadata and creatives to contain high-volume keywords and relevant images based on real mobile data of user’s search trends and behavior in the app store. Optimizing Creatives. One of the key aspects of ASO is creative optimization, which is an essential part of improving conversion.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 20, 2012
    [Optimization] Optimizing your page for Search Engines – Part 4: Best Practices – Content Considerations
    In the first three posts of this series, we considered authority and meta tags (title tags, meta descriptions and meta keywords) in relation to optimization of your website for the search engines. Below is a snapshot of a site that shows many of the optimization [.]. Today we look at the final best practices – content considerations. Search Engine Marketing
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Optimization] How to Optimize Your Marketing Database Strategy
    So how do you optimize your marketing database in a way that will improve future campaigns? Finding the optimal number of fields for your marketing database requires testing, and then the delicate act of balancing. How to Optimize Your Marketing Database Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Optimization] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    Before you do that you’re going to want to optimize it for SEO. In this post we are going to look at tips you can use to optimize your blog post. What are some steps you take to optimize your content for SEO? So you wrote new content for your website and now you’re ready to get it posted. You spend all this time writing your blog post or web page, so lets make sure it gets found. Title Tag.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Optimization] 7 Ways to Optimize Your Conversion Forms to Get Better Leads
    And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. What if you optimize the heck out of your website calls-to-action and landing page headlines, but visitors still aren''t converting? Sometimes the most obvious places for optimization are overlooked. So let''s make sure you''re doing everything you can to optimize your conversion forms.
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Optimization] 3 Steps to Optimize Your Email for Mobile
    The dramatic shift away from desktop computers impacts everything we know about marketing, so why not take some simple steps to ensure your marketing messages look good and are optimized for the mobile world. Optimize what is shown in the mobile inbox. Mobile Landing Page optimization. If you take the effort to optimize your email creative for mobile , it stands to reason you should also optimize your landing page experiences as well.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Optimization] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    But, unless you know how to use the optimal amount of liquid, time and pressure, you’re going create an inedible mess and will have wasted more time than you saved. You can’t simply add pressure and expect optimal results. Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. What’s awesome about actual pressure cookers is that you can get great results from them.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Optimization] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. It's not optimized, that's what. Optimized Landing Page. URL Architecture - An optimized URL will help your landing page rank higher in search engines. Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Optimization] The Anatomy of Conversion-Optimized 'Thank You' Pages
    Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages. When optimizing your thank-you page, it is also critical to include calls-to-action to suggest ways to connect with your company or other offers in which the viewer might be interested. So the bottom line is: make sure to include at least a couple strong calls-to-action on your thank-you page to optimize for reconversion.
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Optimization] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Here’s a couple to consider (promise to explain easily!)
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Optimization] Doing More with Less: Conversion Rate Optimization Technology
    When it comes to Conversion Rate Optimization (CRO), though, sometimes marketing fantasies can come true. Built on the principles of optimization and simplification, CRO is dedicated to allowing marketers to gain more from less. While most people associate CRO with web pages, it is the process of optimizing overall web presence. Along these same lines, studies have found that failing to optimize can cost companies big time. Visual Website Optimizer. Optimizely.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Mobile optimization can be thought of as an energy bar: a high density package of useful content, designed from the ground up for convenience, digestibility, and one-handed usability. Each has its place, but sometimes mobile optimization is the more effective approach.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 20, 2012
    [Optimization] Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
    Their descendants are now modules within integrated Portrait suite, including Portrait Explorer (visualization), Miner (predictive modeling), Uplift (model-based treatment selection), Foundation (data access and integration), Dialogue (multi-step outbound campaigns), and Interaction Optimizer (real-time decisions). Dialogue and Interaction Optimizer are closely linked, sharing a user interface for campaign definition and both using Foundation to connect with external systems.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Optimization] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. If it’s only a few questions right now, try keeping it the same and then try increasing and decreasing the number of questions to find the optimal length. What's the best length for landing page forms?
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2011
    [Optimization] Optimizing Digital B2B Marketing Campaigns
    In Practice Media B2B marketing Digital Media OptimizationPlans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, [.].
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Optimization] The Case for Higher-Ed Non-Branded Site Optimization
    On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms. The post The Case for Higher-Ed Non-Branded Site Optimization appeared first on Fathom. This area of concern is often accompanied by the argument, “Students have a short list of universities that they’re selecting from. If my university is one of them, they’ll search for a branded term to find me.”.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2016
    [Optimization] How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
    If you're not optimizing your emails for your mobile audience, you're missing out. If you're looking to learn more about mobile email optimization best practices, tune into a live Google Hangout with email marketing experts from Litmus and HubSpot. Want to learn more about mobile email optimization ? As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Optimization] The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
    The Introductory Guide to Search Engine Optimization in 2017. The Introductory Guide to Search Engine Optimization in 2017. Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Optimization] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    color vs. colour; optimization vs. optimisation; etc.). Does your company target a global audience? Are you a European marketer looking to scale your business to other European nations? Are you in the U.S. seeking the attention of a French or Spanish audience? If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Optimization] SEO for Home Builders: How to Optimize Your New Home Communities
    Search engine optimization for any business can be tricky to implement correctly, let alone home builders. So, let''s talk about on-page search engine optimization for a minute. Critical On Page Search Engine Optimization Elements. On-page search engine optimization is the practice of "optimizing" each page on your website. Your URL is one of the most important elements to optimize.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Optimization] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    In this article, which is an excerpt from our new, free ebook, 6 Ways to Generate Leads From Google+ , featuring insights and best practices from Google+'s team itself , we'll walk you through the steps you should be taking to optimize your content updates and improve your organic lead generation from Google+. Optimize the Timing & Frequency of Your Updates. Optimize Visual Content for Lead Generation. Pause for a moment to think.
  • WEBBIQUITY  |  TUESDAY, MAY 28, 2013
    [Optimization] Where Google Moved Your Digital Cheese
    Web presence optimization. A web presence optimization (WPO) approach may be the most effective way to tame Penguin and Panda. By incorporating owned, earned and paid media, WPO optimizes your overall web presence, not just your website (though that remains the ultimate target destination). Cross-channel marketing metrics in WPO help to optimally allocate marketing and PR resources. search engine optimization SEO Spencer Johnson who moved my cheese WPO
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Optimization] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Optimization] More Traffic? Or More Conversions? No Contest.
    Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in. If you aren’t tracking conversion rates, or attempting to optimize the site in any way, boosting traffic rates is simply doesn’t matter.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Optimization] How to Optimize Your LinkedIn Company Page in 15 Minutes
    To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. 10 Steps to Optimize Your Company Page in 15 Minutes. Now, in the same amount of time it would take to go on a coffee break, you have nicely optimized your LinkedIn company page. LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Optimization] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. In this live Google Hangout, Uberflip's VP of Marketing Hana Abaza and HubSpot's Principal Marketing Optimization expert Pamela Vaughan are joining forces to teach you how to optimize your blog to generate traffic and leads. Every marketer knows that a successful inbound marketing strategy includes a blog.
  • SNAPAPP  |  MONDAY, JULY 27, 2015
    [Optimization] How to Optimize Video Marketing For All Learning Styles
    Are you a visual, auditory, reading-writing or tactile learner? All of us exhibit one or a combination of these learning styles. Can you guess which group you naturally fall into? Awareness of learning styles not only increases your ability to learn and teach, it also broadens your impact as a marketer. If you understand the ways that different people learn, you gain a not-so-subtle edge — the ability to educate your audience on their terms.
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Optimization] 5 Ingredients for Tastier Marketing Automation Optimization
    The post 5 Ingredients for Tastier Marketing Automation Optimization appeared first on Opentopic. The average professional gets more than 100 pieces of business email daily. How many of them ever get read is a different story and a much smaller number. The numbers of click-throughs on banner ads is even smaller – at least, that’s the case without marketing automation to improve relevance and boost customization. Marketing messages that lack personalization aren’t likely.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 12, 2012
    [Optimization] Anyone with a New Idea is a Crank Until the Idea Succeeds
    I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Web Presence Optimization (WPO). Search Engine Optimization (SEO ).
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Optimization] The Only Metrics You Need to Optimize Website Performance
    Let's review the 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance. Checking your traffic sources tells you how well your search engine optimization (SE0) efforts are performing. Popular entry points into your website are great places to optimize for lead generation by adding calls-to-action for content offers (e.g.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Optimization] 37 Fantastic SEO Guides, Tips and Tactics
    Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.”
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Optimization] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. Optimize the profile for LinkedIn search by using relevant keywords in all fields, especially in the headline, summary, and interests sections. "You can create a business, choose a name,” Sir Richard Branson told Inc. magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Optimization] Critical guidelines to help you determine your optimal online advertising partner
    Determining the optimal ad partners isn’t easy, particularly as the media landscape becomes increasingly complex. Photo Credit: Javier Gutierrez Acedo via Compfight cc The post Critical guidelines to help you determine your optimal online advertising partner appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Determining the optimal ad partners isn''t easy, particularly as the media landscape becomes increasingly complex.
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [Optimization] How to Optimize Your Blog for SEO: 5 Steps
    Not convinced you need to optimize your blog for SEO? However, there are a few additional actions you can take to ensure your website is optimized for search engines and humans: Image credit: PushingSocial. If you’ve failed the speed test, optimize your blog by removing any extraneous widgets that could be slowing you down. Besides, it only takes a few minutes to optimize your blog, and the search engine offers clear instructions on how to get started.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Optimization] 2017 Benchmark Report: Marketers Optimizing for Mobile
    Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Optimization] 5 Steps to Optimizing a Lead Nurture Program
    If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. Here are​the five steps we used to build an optimization framework for this project. Before you can optimize, you need something in market to see your audience reaction. Optimization is not limited to tweaks in the assets. Optimization is meant to be an ongoing cycle with a constant feedback loop.
  • I-SCOOP  |  FRIDAY, NOVEMBER 6, 2015
    [Optimization] Digital transformation: when hyper-connected optimization becomes a must
    It’s been a few years now since we started talking about digital transformation as a core driver in the evolution of organizations in a hyper-connected and increasingly real-time context. Thus far we tried to steer away as much as possible from technologies and limited views on so-called disruptive business models, even if they are all […
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2016
    [Optimization] How to Optimize Your Promotion Channels & Increase Conversion Rates
    With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […]. The post How to Optimize Your Promotion Channels & Increase Conversion Rates appeared first on Marketing Insider Group. Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly.
  • SNAPAPP  |  TUESDAY, MARCH 24, 2015
    [Optimization] How to Optimize Your Content for B2B Buyers
    They shared some fascinating insights that can help B2B marketers create more compelling, conversion-optimized content. For B2B marketers, building a relationship with prospects is key to success. One of the reasons content marketing has become so popular in the last few years is because the buyers journey is now often 70-90% complete before a customer talks to sales – so B2B marketers have to connect with buyers throughout that whole journey.
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Optimization] Get Found: 3 Tips to Optimize Your Blog for SEO
    Optimize your blog for SEO. Known as SEO, search engine optimization is the Holy Grail of getting found and getting known. SEO Tip # 2: Optimize Images for More Effective Searching. Three easy ways to optimize your images for SEO are: Use descriptive words or phrases for image file names: Search engine rankings may be improved if you use a file name that accurately describes the image. Sixty percent.
  • SNAPAPP  |  TUESDAY, JUNE 14, 2016
    [Optimization] Top 5 Myths About Conversion Rate Optimization
    Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Not every strategy for conversion rate optimization is going to produce dramatic, fantastic results. Some sites promoting their CRO services perpetuate this common myth – that conversion rate optimization tactics will consistently produce dramatic boosts within the 20-75%+ range.
  • MARKETING ACTION  |  WEDNESDAY, MAY 15, 2013
    [Optimization] Sales Enablement: Optimize Your Organization, Not Just Your Website
    “Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.”.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Optimization] 4 Strategies to Optimize Your Differences From Amazon
    Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 6, 2012
    [Optimization] 5 Ways to Optimize Email for Mobile Devices
    From our newly updated mobile email marketing white paper , here are our top 5 tips that you can utilize to ensure that your emails are optimized for all mobile devices: 1) Keep your subject lines short. 5 Ways to Optimize Email for Mobile Devices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FATHOM  |  THURSDAY, FEBRUARY 25, 2016
    [Optimization] Fathom SEO Pulse #59: Major Drop in Review Snippets, Optimizing Images & More
    How to Optimize Images for SEO”. Images help make your content more attractive and attention-grabbing, but they can also be optimized to increase organic traffic. If you aren’t optimizing images within your content, you’re missing out on a huge opportunity for organic search. The post Fathom SEO Pulse #59: Major Drop in Review Snippets, Optimizing Images & More appeared first on Fathom.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Optimization] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    In order to help them get found and ensure people are watching them it is important to make sure your videos are optimized. Lets take a look at 5 steps you can take to optimize your videos. Now that you have an optimized YouTube video don’t forget to track the performance of your videos with YouTube analytics to see what is working and what you can improve on. If you have not optimized your videos in the past, do not fret.
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