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  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Optimization] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Thus, while you want to optimize your site, landing pages, emails, etc. For example, since over half of all emails are opened on mobile , ensure your emails are mobile optimized. You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. Congrats! You’ve survived this skirmish. but it's not going to be the last.
    [Optimization] Search: How to Optimize for User Intent
    Most marketers know that search engine optimization has evolved by huge leaps recently. You must optimize your content and refine paid search campaigns to best capitalize on search intent capabilities. So, how do you optimize to capture leads based on intent, and drive conversions from all of these users? This is where the optimization comes in. At this point, you aren’t trying to get the attention of search engines, you are optimizing with visitors in mind.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Optimization] 15 Blog Optimization Stats You Need to Tweet. STAT
    You''ve got to optimize your posts for search engines. The result: some very telling statistics that can help answer the questions above and give you insights into how you should optimize your own blog. 15 Tweetable Blog Optimization Stats From TrackMaven. You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content.
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Optimization] The Anatomy of a Perfectly Search Engine Optimized Web Page [INFOGRAPHIC]
    You''re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. SEO can be tricky. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day. and then completely irrelevant (or even detrimental) the next. In short, there''s a lot to keep in mind.
    [Optimization] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.” Let’s take a look at what search engine optimization (SEO) is and how marketing automation can help your SEO efforts. Buzzwords in Marketing Automation Revenue Generation Blog Buzzowrds search engine optimization SEO
    [Optimization] Optimize the Intersection Between Search, Social, and Content Marketing
    Content marketing has become a leading priority for digital marketers, tied with conversion rate optimization. The post Optimize the Intersection Between Search, Social, and Content Marketing appeared first on Marketing Action Blog - Act-On. B2B Marketing Content Marketing SEO Social Media Marketing content marketing search engine optimization social media marketingThe numbers tell us why: Both B2C and B2B companies with 101–200 pages of content on their websites generate 2.5X
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Optimization] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    Do those search engine optimized press releases you''re sending actually boost your search rankings? Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''. One of the examples Google provides for what qualifies as an unnatural link is as follows: "Links with optimized anchor text in articles or press releases distributed on other sites. So according to Google, search engine optimizing your press releases violates its Webmaster Guidelines.
    [Optimization] Shared Content Optimization: What It Is & Why You Need to Care
    The reality is that a lot of great content goes undiscovered due to improper optimization. One of the primary focuses of content creation today is shared content optimization (SCO). Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales. Without including shared content optimization into a content strategy, marketing efforts can quickly fall flat.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Optimization] The Anatomy of an Optimized Facebook Ad [Infographic]
    When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work? To be honest, it can get a little confusing. That's why WebpageFX created the infographic below.
    [Optimization] Book Review: Optimize by Lee Odden
    Optimize is a thorough treatment of the three biggest converging trends in digital marketing: content marketing, SEO, and social. Optimize isn’t just another overview of digital marketing. Internet Marketing Content marketing Digital marketing Internet marketing Lee Odden marketing Online Marketing Blog Search engine optimization social media marketingImage via CrunchBase. I’ve known Lee Odden for years, and if you don’t know him, why not?
  • CAPTORA  |  THURSDAY, MAY 12, 2016
    [Optimization] One Stellar Example of Paid Optimization Payoffs
    Acquia is a cloud platform for building, delivering, and optimizing amazing digital experiences. A look at how Acquia’s conversion rates increased with an optimized paid strategy. Working with digital marketing ad agency 360Partners , and the Captora team, Acquia initiated a paid revamp that optimized landing page conversions by over 100%. The post One Stellar Example of Paid Optimization Payoffs appeared first on Captora Blog.
    [Optimization] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that. With this integration, you can optimize for the future with forecasted revenue and ROI data, see new metrics like cost per lead, opportunity, or customer, and slice reporting not only by campaign, but by creative as well.
  • NUSPARK  |  SUNDAY, JULY 25, 2010
    [Optimization] Optimizing the eMarketing Leads-to-Sales Process
    The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Optimization] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success. Along the way, we have learned a lot, from how to create and test effective ads to developing effective target audiences, managing bids, and optimizing based on revenue.
    [Optimization] Google “Slaps” Overly Optimized SEO Sites
    “slapping”, your website for being overly optimized. All those people doing, for lack of a better word, over optimization or over SEO – versus those creating great content and a fantastic website – we’re going to level the playing field. Search Engine Optimization google link building matt cutts search engine optimization seo slap sxsw
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Optimization] How to Optimize Your Social Content for the Facebook Mobile App
    Read on to get an idea of how you can better optimize your Facebook marketing for mobile! How to Optimize Organic Content for the Facebook Mobile App. How to Optimize Facebook Ads for Mobile Devices. Unfortunately, not all websites are mobile optimized, meaning the website is not responsive to different devices and adjusts size accordingly. More and more people each day are using their smart phones as a source of news and entertainment.
  • VIDYARD  |  THURSDAY, MARCH 31, 2016
    [Optimization] Video Marketing How-To: Optimizing your Video for Mobile
    Today we want to share a few tips for optimizing your video content so your audience has a great experience on mobile devices. The post Video Marketing How-To: Optimizing your Video for Mobile appeared first on Vidyard. Hello and welcome to this week’s episode of Video Marketing How-To.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Optimization] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    With TrueView, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes. 10 Tips for Optimizing Your AdWords for Video Ads. Depending on the goals for the brand, you should determine a few goals based on these metrics and formalize a plan for optimizing creative and trying different targeting criteria to improve results.
    [Optimization] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Because a growing majority of the population is doing their web browsing on a variety of different devices, it’s important for your website to be responsive and optimized for every platform. The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Optimization] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Only after considering these questions can we begin to think about optimizing our landing pages for conversion. Conversion rate optimization (CRO) is, simply, understanding human behavior. Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form.
    [Optimization] 9 Little-Known Tricks About Conversion Rate Optimization
    The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. The post 9 Little-Known Tricks About Conversion Rate Optimization appeared first on Opentopic. Many entrepreneurs have great presence on social media but still struggle to get more customers to buy from them. In fact, despite running expensive marketing campaigns and constantly improving their search.
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Optimization] FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
    FunnelWise builds on LeanData’s campaign attribution information to provide a single, powerful solution focused on funnel management, forecasting and optimization. “We’re Combining campaign attribution and full-funnel visibility is a B2B sales game changer. DES MOINES, IA and SUNNYVALE, CA.
    [Optimization] 6 Hot Tips & Tools to Optimize Your Content
    Leading the content marketing team at VerticalResponse has taught me a lot about optimizing our content; so let me share six hot tips and tools to optimize yours. This paid tool allows you to do keyword research to see what terms are most popular, optimize your content for sharing, helps you build your site authority and Google PageRank, and connects you with other sites that have authority so you can establish relationships with them.
    [Optimization] Optimize Account Based Marketing for Revenue with Latest Bizible Release
    With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts. Bizible is the leader in B2B marketing attribution with hundreds of customers like Optimizely, MongoDB, Xamarin and ADP. No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016.
    [Optimization] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    We''ll show you step-by-step instructions for how to manually optimize images for social posting on the top three social networks for sharing content: Facebook, LinkedIn, and Twitter. To ensure Facebook pulls the right image from your blog post into your Facebook posts, you''ll need to first optimize the image size for Facebook and then add the proper OG tags to your website. Optimizing the Image Size. Optimizing the Image Size. Optimize the Image Size.
    [Optimization] How to Use Multiple Marketing Technologies Together for Optimal Results
    How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? It is often recommended to use this to your advantage and work with multiple technologies at once to optimize your marketing efforts and customize to your particular organization’s needs. The post How to Use Multiple Marketing Technologies Together for Optimal Results appeared first on The Beacon.
    [Optimization] Optimizing Facebook Images for Branding
    Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness? In this post we’ll dive into a number of ways businesses can optimize Facebook images […]. Optimizing Facebook Images for Branding by Mike Gingerich - Maximize Social Business. Facebook posts with beautiful, quality images get more engagement.
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Optimization] A Simple Approach to Prioritizing Your Mobile Optimization Efforts
    Optimize and whatnot. We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. This post isn't going to give you an exhaustive list of everything you need to do to be completely mobile optimized. These are huge opportunities to optimize your presence in the SERPs for your mobile searchers and shoppers. Prioritize Mobile Site Optimization If.
    [Optimization] Are We There Yet? – The Road to Marketing Optimization
    Optimization should be a continuous process. Really, anything a marketer can touch should be continuously optimized, whether it’s data, campaign components, content strategies or metrics. Here are a set of guidelines that will help you identify and execute on optimization and allow you to continuously push the boundaries of success. Identifying things that can be optimized when they are already successful is very challenging.
    [Optimization] Uncovering The Truth Behind Cost-per-Lead And How To Optimize Your Marketing Budget
    The best marketers today are excellent at identifying areas where they are unnecessarily wasting marketing spend. With so much data seemingly available, all of us marketers should be pretty good at this, right? But for many, this is still a big challenge. We recently took a look at whether paid media managers are wasting money due to an over-simplistic bid strategy. Should we be willing to pay less for leads (e.g. bid less) on certain days of the week?
    [Optimization] Make Your B2B Marketing Content Compelling and Optimized
    Clothing stores, like b2b marketing content, fall somewhere between two extremes: compelling and optimized. B2B Websites B2B Content Marketing
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Optimization] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Before we get into how to optimize your emails for different email clients, let's take a quick look at the most popular email clients. How to Optimize Your Emails for Different Email Clients. Next up: Actually optimizing your emails. Below are some tips for optimizing your emails for different clients. How do you optimize your emails for different email clients? Email marketers don't have it easy these days.
    [Optimization] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. If you’re ready to take your personas to the next level, we hope the persona optimization framework will help you to understand the various components of a high-performing persona strategy, the areas for improvement, and a structure to guide you towards full optimization.
    [Optimization] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Proper tagging and “SEO Best Practices” are possibly more important for mobile optimization because there is less viewable real estate in a mobile browser. B2B Marketers need to ensure that the optimization of key web page elements are being completed. Google has publicly acknowledged recommendations for building smartphone-optimized websites specifically use responsive web design and single domain usage when possible. Optimize For The Mobile Conversion.
    [Optimization] A Framework for Optimizing Personas
    Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. Fully Optimized – Although most organizations have not fully optimized their use of personas there are many things we can learn from those that have reached their full potential. Fully optimized teams systematically update personas at least twice a year, have comprehensive training programs and heavily use personas across the business.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Optimization] Using Psychology to Optimize Your Lead Generation UX
    This post, Using Psychology to Optimize Your Lead Generation UX , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Lead gen optimization specialists have found time and time again that removing unnecessary elements from the conversion flow increases engagement. The post Using Psychology to Optimize Your Lead Generation UX appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
    [Optimization] Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
    There are actions you can take to make sure that your site is optimized for this new version of SEO. In order to optimize your content for the future of SEO, you may have to make some changes. The post Fathom SEO Pulse #50: Optimizing for the Future of SEO & More appeared first on Fathom. Content Marketing Conversion Optimization & Usability Digital Marketing Keyword Research Mobile SEO Social Media
    [Optimization] Top 5 ways to optimize sales enablement efforts
    Here are the top five ways to optimize your sales enablement efforts: 1. Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Sales knows what it needs to make the sale and marketing can provide the materials necessary to “enable” that outcome.
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Optimization] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization. Once the lead is into the nurture process, NuSpark implements and manages marketing automation, so that inbound marketing and demand generation campaigns can continually be optimized. Content drives leads into the funnel; content nurtures leads into sales opportunities.
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Optimization] Google's Pending Algorithm Update to Penalize Over-Optimized Content
    Last week during a SXSW panel, Matt Cutts, head of Google's search spam team, announced that Google has been working on a new tweak to its algorithm that will punish sites that are too optimized for SEO -- what he called "over-optimized" or "overly SEO'd," according to the recording of the announcement posted on Search Engine Land. Are you pretty much out of luck if you're not optimizing your site but it has relevant content?
    [Optimization] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    Be sure to share the results so everyone can continue to optimize across campaigns and channels. Download the eBook today and find out how to optimize the results of every campaign. The post A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions appeared first on Marketing Action Blog - Act-On. Content Marketing Email Marketing Forms & Landing Pages Landing Page A/B testing email form landing page optimize test testing
    [Optimization] How to Optimize Your Emails for Mobile Devices
    69% of mobile users delete emails that aren''t optimized for mobile. 89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. And the concrete evidence points to a clear conclusion: If you''re not optimizing your emails for mobile, you''re losing a significant amount of opportunities. So, wanna get your email marketing efforts optimized for mobile? You can optimize your emails by using smaller image files.
  • FATHOM  |  TUESDAY, JANUARY 29, 2013
    [Optimization] Your Three Brains and Conversion Optimization
    Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for. The first step is getting the best traffic to the site or page: The people most … Continue reading → The post Your Three Brains and Conversion Optimization appeared first on Fathom. Conversion Optimization conversion conversion tactics neuroscience
    [Optimization] A Marketer's Guide to Optimizing Images for Google Search
    It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? Let's check out a quick overview before we explain how to optimize your images. How to Optimize Images So Google Can Index Them in Search.
    [Optimization] 10 E-Mail Optimization Tactics
    The smart money is coding video in HTML to render optimally on all devices and to embed video in ways that enhance the e-mail experience. E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. But new innovations and technology changes could soon change all that according to a new report from Lyris.   Ubiquitous, fast, intensely measurable and cheap, e-mail is the go-to medium for almost every marketer.
    [Optimization] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    Now that we know what user context is and why it matters, let’s look at how we can optimize our AdWords campaigns to run more compelling ads and improve ROI. To optimize your bids, you could just apply location-based bidding as shown below, in which I’ve bid less on clicks from Canada by 30%!
    [Optimization] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Many firms struggle with the final step of optimizing their content marketing funnel. Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks.
    [Optimization] How to Optimize Your PDF for Search Engines
    Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.]. B2B Web Strategy
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Optimization] Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]
    This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats! You''ve sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. Actually making this vision a reality is a whole other story, though. To make this happen, you need understand how your client’s future visitors will see and read the information and visuals you’ve worked so hard on.
    [Optimization] Optimizing your site information architecture (IA) for Panda
    Organic Search Search Marketing Google Information architecture Panda Search engine optimization Search engine results pagePhoto credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages.
    [Optimization] Search Engine Optimization is NOT B2B Demand Generation
    Recently I spoke with a business owner who had hired a search engine optimization firm. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. Despite the claims of search engine optimization folks, visitors to your website are NOT qualified sales leads. At best, Search Engine Optimization covers only these first two stages of the Revenue Cycle.
    [Optimization] 12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?
    Before recommending any changes to a strategy or tactic, it’s ideal to review our checklists in order to optimize. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy. Sometimes it’s good to step back and assess your eMarketing and lead generation strategy and tactics. All of our initial engagements begin with a 12-step lead management assessment.
    [Optimization] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
    The one New Year’s resolution small businesses should consider to optimize their use of social media is the use of Squeeze. If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep shrinking, and competition will stay fierce.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Optimization] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. Most conversion rate optimization platforms, such as Visual Website Optimizer, make split testing button colors incredibly simple—no developer or designer required. e.g. “Conversion Optimized Inbound Marketing Services”. Optimizing your conversion rates will pay immediate dividends while giving your future inbound marketing efforts their best chance at success.
    [Optimization] How to Optimize Your Business Website for the Mobile Era
    Start to optimize your web presence for mobile by looking at the top priorities you have for your business, says Odell. Other numbers to track if you choose to optimize for mobile traffic: time that mobile visitors spend on your site, and how many visitors are clicking on your calls-to-action or other conversion mechanisms. How do you ensure you have a mobile optimized website?
    [Optimization] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. A company may want to optimize for true prospects that match their profile of potential future customers. Now, however, companies can measure and optimize for true qualified lead generation. Optimize for sales accepted opportunities.
    [Optimization] How to Optimize Your Landing Pages for Long-Term Lead Generation
    This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. By optimizing it for search engines. You should aim to optimize your landing pages for long-tail search visitors who are simply seeking information on a topic and haven’t necessarily heard of your company.
    [Optimization] The Danger of Not Having the Right Testing and Optimization Technology
    Testing and Optimization Technology - What You Need To Know. Website optimization helps companies learn more about their audience and then more directly and accurately give each segment the experience it needs to convert. And seeing how the entire world—or so it seems—is on a mobile device or app with increasing frequency, it is equally important to optimize your mobile channels including apps. The word danger can be considered hyperbolic, right?
    [Optimization] Always Be Optimizing: Don’t Forget Your Digital Marketing Crew
    ‘Always be optimizing & improving’ should be more than a mantra for customer-centric marketers, they should show it by properly supporting their digital marketing teams. The role of optimizing across all touchpoints cannot be emphasized enough. Blog Conversion marketing Marketing optimization A/B testing digital marketing email marketing improving landing pages optimizing testing
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Optimization] 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
    Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn''t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks. But just because something is challenging doesn''t mean it''s impossible.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Optimization] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. of organic traffic while mobile-optimized sites lost only 0.5%
    [Optimization] Optimize Twitter to Maximize Real Estate Results
    Optimize Twitter to Maximize Real Estate Results by Rebekah Radice - Maximize Social Business. Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. It can also play an essential role in helping customers find you online. As NAR statistics continue to show, the Internet and social media play a significant role in the home buying process. Today, 90% … Continue Reading.
    [Optimization] How to Optimize Your Google+ Business Page [Free Ebook!]
    Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. To give your company a head-start on Google+, download our newest guide, hot off the press -- How to Use Google+ for Business -- and be sure to add HubSpot's Google+ Page to your Circles! The following article is an excerpt from the ebook.).
    [Optimization] How to Optimize a PDF for Search
    The next time you're ready to release new PDFs out into the world, follow these 6 steps to quickly optimize them before you publish to ensure crawlers can find and index them for searchers. 6 Steps to Optimize a PDF for Search. Optimize your content as you would any other content for your site. Do you optimize PDFs for organic search ? The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms.
    [Optimization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. • Make sure the anchor text of the hyperlink is the keyword phrase you are optimizing for.” Second, optimize news releases themselves for search.
    [Optimization] Optimize the Sales Funnel with Lead Scoring
    This not only optimizes sales’ time and improves resource efficiency, it increases closing rates and revenue streams. The post Optimize the Sales Funnel with Lead Scoring appeared first on Marketing Action Blog - Act-On. I‘ve been in sales for 20 years, and I can say for certain that new sales leads are vital to a company’s continued existence. However, once marketing gets those leads flowing, it soon becomes apparent that there’s more to success than just pure volume.
    [Optimization] Simple content optimization – SEO for when SEO doesn’t make sense
    With your new list of keywords in hand, you can plan the content you will publish or optimize the content you already have on your site. Don’t worry about “keyword density” or even the length of your writing, which are both terms/metrics that matter in fully-optimized SEO campaigns. The post Simple content optimization – SEO for when SEO doesn’t make sense appeared first on Biznology.
    [Optimization] 4 Ways to Optimize Holiday Marketing on Social Media
    4 Ways to Optimize Holiday Marketing on Social Media by Debbie Miller - Maximize Social Business. The holiday season is fast approaching and it’s never too soon to get a leg up on holiday marketing. Who can forget the WestJet Christmas Surprise video that surpassed all expectations and went viral on social media two years ago? With the constant expansion of social platforms and capacities, the ways in which hospitality marketers […]. Author information. Debbie Miller.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Optimization] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    But once Gmail rolls it out to all, surely you''ll want your email to be optimized for the new design. How to Optimize Sender Name & Subject Line. The last couple steps to making sure your emails display nicely in Gmail''s Promotions tab are to optimize your email''s sender name and subject line. Follow these guidelines for beautifully optimized emails in the Gmail Promotions tab, and you''ll be good to go.
    [Optimization] Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing
    He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization. The post Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing appeared first on. “If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’
    [Optimization] INFOGRAPHIC: Optimizing Email Marketing for Mobile
    With the swell in smartphone use and ownership, an automated email campaign that isn’t optimized for mobile could hamper any initiative. From GetResponse, here''s an infographic about how to optimize email campaigns for mobile devices. In the U.S., three of every four people use their smartphones for email. View Original Article
    [Optimization] 34 Ways to Optimize B2B Content to Drive Traffic and Conversion
    ” The wise content marketing practitioner should optimize content to make it more search-friendly, user-friendly, and conversion-friendly. Check out his actionable advice about optimizing B2B content. Optimize content for Google – Check out Google Webmaster Guidelines. Text length helps determine a page’s value – 500-1500 is optimal for search engines and readers. Ongoing content optimization.
    [Optimization] 5 Reasons Your Mobile Strategy Isn’t Working
    Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
    [Optimization] Why You Should Question Conversion Rate Optimization Best Practices
    I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. I contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization. We’re going to look over the shoulder of two conversion optimizers at work, and see what they’re doing. A True Tale of Two Conversion Optimizers.
    [Optimization] How to Optimize Your Twitter Process
    But, really, for business, there’s some work that can be done to optimize your Twitter process so that it becomes an effective marketing tool and helps you connect with your customers in a meaningful way. This presentation by Erica McGillivray is a great way to get started: No Time Like the Present: Optimize Your Twitter Process for #isum13 from Erica McGillivray The post How to Optimize Your Twitter Process appeared first on Sazbean.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Optimization] Best Practices for Conversion Rate Optimization
    Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization. Matt Barby, head of growth and global SEO at HubSpot, gave viewers amazing tips to enhance their website and improve their conversion rate optimization. . . You’ll see more examples and learn how interactive content plays a role in supporting your conversion optimization goals. . . It’s always a little scary making changes to your website.
    [Optimization] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that''s optimized for internet presence, and facilitates navigation for your audience. Here, take a look at an example of a well optimized title, and then we''ll break down the elements to replicate in your own page titles. Optimizing your page titles for mobile search is really simple.
    [Optimization] How to Select and Optimize Outsourced Teleprospecting Redux
    If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group: Part II: How to Select and Optimize Outsourced Teleprospecting
    [Optimization] How to Find the Best Keywords for Optimizing Your Website Content
    Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. Below is a comparison between the terms “search engine optimization” (blue), “SEO” (red), “search engine marketing” (yellow), and “content marketing” (green). It is located under “Search Engine Optimization” → “Queries.”
    [Optimization] 8 Ways to Optimize Your Tweets
    To optimize your tweets, try these eight tactics, inspired by Heidi Cohen. Twitter is an always-on constantly moving information-sharing device hosting over 230 million tweets a day and 400 million unique visitors in a month. Separating the signal from the noise on Twitter is a serious challenge. Similarly finding the right combination of 140 characters and links then timing your tweet to have any effect in the on-going conversation or to engage your followers is a shot in the dark.
    [Optimization] Five Ways Hotels and Restaurants Can Optimize Social Media
    Five Ways Hotels and Restaurants Can Optimize Social Media by Debbie Miller - Maximize Social Business. Social media has transformed the traditional notions behind marketing and sales across all industries. Nowhere has this been more dramatic than in the service-driven hospitality sector. Host an Event Invite both locals and visitors to come to your hotel for an exclusive event in which they can first-handedly experience the property and its offerings. … Continue Reading.
    [Optimization] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. It may optimize response, particularly for recipients who have images turned off and/or use preview panes. Email optimization is a continual quest of discovery and refinement.
    [Optimization] How to Optimize Your Website’s Resource Library for Lead Generation
    A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere.
    [Optimization] 3 Steps to Optimize Your Email for Mobile
    The dramatic shift away from desktop computers impacts everything we know about marketing, so why not take some simple steps to ensure your marketing messages look good and are optimized for the mobile world. Optimize what is shown in the mobile inbox. Mobile Landing Page optimization. If you take the effort to optimize your email creative for mobile , it stands to reason you should also optimize your landing page experiences as well.
    [Optimization] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    How, practically speaking, do you turn attribution data into optimization? Eva Sharf, Bizible’s illustrious paid media manager sat down with me to explain the ins and outs of ad campaign optimization using attribution. Attribution optimizes based on leads, opportunities, and revenue. An example of attribution optimization with opportunity conversion. The practice of “optimization” analyzes all of the data and tries to make the best of every opportunity.
    [Optimization] How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
    If you're not optimizing your emails for your mobile audience, you're missing out. If you're looking to learn more about mobile email optimization best practices, tune into a live Google Hangout with email marketing experts from Litmus and HubSpot. Want to learn more about mobile email optimization ? As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Optimization] Doing More with Less: Conversion Rate Optimization Technology
    When it comes to Conversion Rate Optimization (CRO), though, sometimes marketing fantasies can come true. Built on the principles of optimization and simplification, CRO is dedicated to allowing marketers to gain more from less. While most people associate CRO with web pages, it is the process of optimizing overall web presence. Along these same lines, studies have found that failing to optimize can cost companies big time. Visual Website Optimizer. Optimizely.
    [Optimization] Learn How to Optimize Local Search: Webinar
    You probably also know that local search is different from global across the board, in organic optimization, paid search and social media marketing efforts. If local traffic matters to you (and it does to most of us), you risk losing potential business if you don’t learn the newest ways to optimize for local search. The post Learn How to Optimize Local Search: Webinar appeared first on Marketing Action Blog - Act-On.
    [Optimization] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. KEO works hard to ensure our clients have every possible advantage in the competitive, ever-evolving world of search engine optimization,” said Sheila Kloefkorn, president & CEO of KEO Marketing. “By
    [Optimization] The Ultimate Guide to Optimized Social Media Updates
    But what exactly does an optimized and effective social media update look like, and what are its key characteristics? Social media updates on Facebook, Google+, and LinkedIn are structured very similarly, so rather than getting repetitive, let's discuss the similarities of an optimized post's anatomy on these social networks before we dive into each individual network's nuances. Use this information wisely so you can continue to optimize your social media results.
    [Optimization] 2011 Lead Management Optimization Study
    – 2011 Lead Management Optimization Study. B2B Demand Generation | CSO Insights new study on Lead Management is released. CSO Insights has just released their new study. To give you a small taste, here are some findings: Sales is generating more than half of their own leads Jim Dickie, CSO Insights. ouch!). Lead conversion rates continue to deteriorate. Formalized lead scoring is the exception, not the rule.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Optimization] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    This is why it’s essential for B2B organizations to refine, refine, refine buyer personas in real time based on insights and customer behaviors— beyond initial personal development —in order to truly optimize them. It’s essential for B2B organizations to refine, refine, refine buyer personas in real time based on insights and customer behaviors in order to truly optimize them. Here are some tips on optimizing buyer personas to create more effective, clear, buyer-centric content.
    [Optimization] Optimize Your Content Marketing Choices to Improve Your Bottom Line
    Optimize Your Content Marketing Choices to Improve Your Bottom Line by Holly Chessman - Maximize Social Business. The content marketing choices you make will have a direct influence on how your audience perceives you, interacts with you, and trusts you. If you make the right choices, you will develop a loyal following that will translate directly into increased business, a better reputation, and improvement to your bottom line. Choose your content […]. Author information.
    [Optimization] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Optimize for Search Before Launching. Whether you hope to reuse existing content or create completely new content, your SEO firm can be instrumental in ensuring it’s optimized. A successful website redesign isn’t just about design. It’s actually about giving your content a great place to live so it can engage your audience and grow your business. It’s not difficult to understand, but takes a lot of effort to deliver.
    [Optimization] Optimizing your page for Search Engines – Part 4: Best Practices – Content Considerations
    In the first three posts of this series, we considered authority and meta tags (title tags, meta descriptions and meta keywords) in relation to optimization of your website for the search engines. Below is a snapshot of a site that shows many of the optimization [.]. Today we look at the final best practices – content considerations. Search Engine Marketing
    [Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Mobile optimization can be thought of as an energy bar: a high density package of useful content, designed from the ground up for convenience, digestibility, and one-handed usability. Each has its place, but sometimes mobile optimization is the more effective approach.
    [Optimization] Successful B2B Marketing is Optimized For Users First
    Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning.
    [Optimization] Conversion Rate Optimization Research Shows Blatant Lack Of Strategy
    Econsultancy’s Graham Charlton reported on this finding from the company’s latest Conversion Rate Optimization report in a recent post. Blog Conversion Research A/B testing conversion optimization conversion rate optimization CROBusinesses with a structured way to convert website visitors into customers are more likely to get better conversion rates and boost sales than those that are more disorganized.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Optimization] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches.
    [Optimization] How to Optimize Your Marketing Database Strategy
    So how do you optimize your marketing database in a way that will improve future campaigns? Finding the optimal number of fields for your marketing database requires testing, and then the delicate act of balancing. How to Optimize Your Marketing Database Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
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