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How to Optimize the Cost of B2B Marketing

Valasys

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. This will open up more ideas and doors for creativity and new practices”.

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10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)

Valasys

Provide Customers with Seamless Omnichannel Experiences: Providing seamless omnichannel experience is all about delivering the right pieces of information to the customers on right time & at right place which often resonates with their preferred social media channels & other platforms across the web where they prefer to hang-out.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. They must be able to figure-out clearly whether the answer to their question lies with a particular product or service at scale.

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8 Easy Steps to Creating a Competitive Landscape Analysis

Oktopost

One of the most frustrating business situations is when you’re getting left in the dust by your competition — and you can’t figure out why. In the short term, it lays out a plan for the needed next steps. Knowing your UVP allows you to focus on the extraordinary qualities that make your business stand out.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What’s extremely important is to make sure that you conduct some sort of situation analysis or SWOT analysis. What Are Promotional Strategies?

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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Other just smart-thinking folx, can you share ideas on how to benchmark and measure for success – particularly for a blog that’s not out to sell any product or service. Still, subscription growth seems a very good metric to monitor as it’s purely an opt-in and therefore readers that clearly value the blog content and discussion.

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The Most Untapped Leverage Point For B2B Growth

DiscoverOrg

In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats. Find out in our eBook, The High Cost of Bad Data. It’s also expensive. What’s your bad data costing you?

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