The B2B marketing ironies of our time


Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in.

How to Avoid the Spam Trap


There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? The purpose of a spam trap is to identify spammers and senders with poor emailing practices.

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When is Email Deliverability Like a Fine Wine? [CHART]

Modern Marketing

I found that abuse complaints (think “report as Spam” buttons in Gmail) can be highest during the marketers first few attempts to reach their list (interestingly in their second month), but almost immediately dwindle down to acceptable rates.

Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

While the directive is to be carried out by each of the EU’s 27 member states, it gives a lot of discretion to those individual countries on how to implement and enforce those laws. This came out of nowhere! Smart companies don’t spam people’s email inboxes. It’s already the law in the EU to request permission to reach people via email, so you should already have some form opt-in status for your email list.

What Is CAN-SPAM? [FAQs]


CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act?

Email and Spam – The Two That Shouldn’t Tango

Modern B2B Marketing

With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. 4 Email Marketing Best Practices to Spam-Proof Your Content. Spamming your readers will only result in the loss of future readers and potential sales.

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CASL Countdown for B2B Marketers


The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. For email marketers targeting audiences in the United States, it’s important to have a full understanding of the CAN-SPAM Act.

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Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make


CAN-SPAM. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it. This is not legal guidance, and you should consult your own counsel for legal advice on how to interpret CAN-SPAM laws.

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

What percentage of emails go straight to the spam folder? To find out, we set up new email accounts and registered to access a whitepaper from 10 different publishers. Spam Filters Causing Problems The email accounts used all run through Google mail and use Google’s spam filter.

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing


You decide to open it anyway -- maybe you signed up to receive emails from the sender a while ago -- but quickly discover that you have no recollection of opting in to receive those emails. And now, you’re getting spammed -- something no one in the world enjoys.

Optimize Content for Email Deliverability

Marketing Action

A marketer might build the most beautiful and interesting piece of content – but one innocent-looking combination of words could trigger filtering that would get that email tagged as spam. Positini : This is also a server-side spam filter, now owned by Google.

Frequently Asked Questions about Email Deliverability

Marketing Action

What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? A: Reach out to your Act-On sales rep (RSM) or customer success rep (CSM) and request a dedicated IP. Q: What is a spam trap?

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

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The Truth about Cold Email


What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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Email Evolution Conference Recap: Deliverability Is Personal

Marketing Action

Sri Somanchi of Gmail’s Anti-Spam Team. Sri Somanchi said that moving emails out of the spam folder is a much more powerful positive signal than the spam button is as a negative signal. Opt-out: make sure that recipients can easily unsubscribe.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Marketers must respect and honor these opt out requests and remove them from communications moving forward. “What can I do to reduce unsubscribes?”

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Let Visitors Opt-Out of Cookie Tracking.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam


These two factors are already very important in overall delivery, but they become even more important during the holiday send season – as they could spell the difference between a response and a spam placement. Make it easy to opt out. Can you believe it?

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The Top 10 Do’s and Don’ts of Email Marketing


Make it Easy to Opt Out & Offer Selective Opt Outs: Another logistical concern to which you need to pay attention is opt outs. If you’re only optimizing your emails for laptops and desktops, you’re missing out on a huge audience.

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Seven Smart Strategies to Maximize Your Gmail Inbox Placement


I’d bet that a majority of you email marketers out there have test email accounts that you send to —which is a good for occasional checkups. Try to avoid spam trigger words and spammy content and subject lines. If possible, make sure you’re sending to an opt-in list.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


At Act-On, we classify suppression lists into: opt outs. spam complaints. Check out our post on common terms for the email marketer, parts one and two. Marketers switch email service providers (ESPs) for various reasons.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


At Act-On, we classify suppression lists into: opt outs. spam complaints. Check out our post on common terms for the email marketer, parts one and two. Marketers switch email service providers (ESPs) for various reasons.

7 Classic Email Marketing Mistakes – And How to Avoid Them


To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. Tip: If you’re sending out a broken link to that landing page you hoped would be a conversion magnet, your campaign will fail and all your time and effort will be for nada.

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7 Classic Email Marketing Mistakes – And How to Avoid Them


To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. Tip: If you’re sending out a broken link to that landing page you hoped would be a conversion magnet, your campaign will fail and all your time and effort will be for nada.

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How to Use Drip Campaigns to Nurture Existing Customers

Modern B2B Marketing

The problem with most holiday emails is they just seem to be celebrating Spam Day. Make your opt-out easy or all of your content will start looking like spam.

How to Create an Effective Email Newsletter for Your Business


Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. It also ensures you have a lower spam rate.

Is Your Email Marketing Compliant with Global Regulations?

KEO Marketing

Because of that, many companies spend significant time collecting email addresses and sending out emails to prospects. Therefore, it’s not enough to know just the American CAN-SPAM laws. CAN-SPAM requirements are as follows: Do not use false or misleading header information.

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IP Warming Part Two: The Critical Steps


Reminder: Make sure you are not sending to anyone who has previously opted out of communications, complained or bounced from your previous marketing automation solution or ESP. Opt-out rates. Spam traps.

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New Gmail Changes Reinforce Engagement Importance

Modern Marketing

This has been a positive experience as a whole to senders, who have been able to allow people who want to opt-out, a trusted option to do so. If one of your customers wants to opt-out, going out with an unsubscribe is the preferred way to let them go.

Improve Customer Experience and Email Deliverability With a Preference Center

Modern Marketing

Keep in mind that the annoyance factor with generic, high frequency messaging is what leads to many spam complaints and opt-outs. The vast majority of spam complaints and opt-outs happen within the first 2-3 mailings a subscriber receives email from you.

5 Email Reactivation Campaigns That Win Subscribers Back

Modern B2B Marketing

To create a database that’s full of subscribers who love you, you need to have a reactivation strategy to recover the “love me nots” as well as the proper opt-in/opt-out processes in place. Author: Mike Madden “She loves me… she loves me not… she loves me!

What’s Holding CMOs Back When It Comes To Push Mobile Marketing

Modern Marketing

Another way to interact with customers without sending spam push messages is through an app inbox. This feature is helpful for reaching users that opt out of notifications and for providing offers that last longer than just one day.

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5 Reasons Why Email List Hygiene Is a Serious Marketing Priority

Marketing Action

Every ISP does its utmost to protect its customers from spam and unwanted email. In parallel, one of the highest priorities for all marketers is to ensure that our marketing emails are not mistaken for spam.

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Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

It’s called the CAN-SPAM Act of 2003. The Acronym CAN-SPAM stand for Controlling the Assault of Non-Solicited Pornography and Marketing. (It Of course, that does not stop companies from compiling and selling email lists, and spamming abuse is rarely pursued in U.S.

Marketing for the Relationship Economy

Navigate the Channel

Prospects will feel that and convert out of respect and loyalty. Under these new laws, companies are now responsible for things like double opt-in requirements and opt out education. The consumer experience continues to define success in branding and marketing.

Mastering International Email Deliverability

Modern Marketing

US-based mailers mistakenly believe that CAN-SPAM is a good base for understanding international email regulations. In reality, CAN-SPAM is one of the least restrictive set of regulations. CAN-SPAM doesn’t have many address collection rules.

3 Steps to Increasing Email Deliverability Performance


One out of every five commercial emails never reaches the inbox. According to Return Path , deliverability issues can come down to inadequate list hygiene, causing your emails to go straight to the junk and spam folders, or merely just go missing.

Back to Basics: The ABCs of a Successful E-Newsletter


If you read it out loud, how does it sound? Also, don’t forget to include your contact information, so readers can reach out with questions and commentary. This is where you include the aforementioned contact-information and opt-out clause (more on this in a moment). The last place you want your smartly crafted newsletter to land is in your customer’s spam box. Also, you must have an opt-out option for you readers – a place where they can unsubscribe.