Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

43

How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? The purpose of a spam trap is to identify spammers and senders with poor emailing practices.

26

Trending Sources

What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act?

30

Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. But – unfortunately – it is the most important aspect of every single email you send out. CAN-SPAM: What does it stand for? Must include an opt-out link.

44

When is Email Deliverability Like a Fine Wine? [CHART]

Modern Marketing

I found that abuse complaints (think “report as Spam” buttons in Gmail) can be highest during the marketers first few attempts to reach their list (interestingly in their second month), but almost immediately dwindle down to acceptable rates.

43

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

While the directive is to be carried out by each of the EU’s 27 member states, it gives a lot of discretion to those individual countries on how to implement and enforce those laws. This came out of nowhere! Smart companies don’t spam people’s email inboxes. It’s already the law in the EU to request permission to reach people via email, so you should already have some form opt-in status for your email list.

23

CASL Compliance: Q & A About Canada’s Anti-Spam Law

Marketing Action

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. That’s a confirmed opt-in kind of relationship.

29

Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. For email marketers targeting audiences in the United States, it’s important to have a full understanding of the CAN-SPAM Act.

55

One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

Hubspot

You decide to open it anyway -- maybe you signed up to receive emails from the sender a while ago -- but quickly discover that you have no recollection of opting in to receive those emails. And now, you’re getting spammed -- something no one in the world enjoys.

19

It’s the Law: 7 Email Marketing Rules You Should Know

Vertical Response

It’s called the CAN-SPAM Act. Back in 2003, President George Bush signed the bill into law in an effort to stop the onslaught of spam that landed in everyone’s inbox. The truth is, if you aren’t a news buff, you might not know the ins and outs of the law.

56

Email and Spam – The Two That Shouldn’t Tango

Modern B2B Marketing

With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. 4 Email Marketing Best Practices to Spam-Proof Your Content. Spamming your readers will only result in the loss of future readers and potential sales.

13

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

52

Frequently Asked Questions about Email Deliverability

Marketing Action

What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? A: Reach out to your Act-On sales rep (RSM) or customer success rep (CSM) and request a dedicated IP. Q: What is a spam trap?

46

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

What percentage of emails go straight to the spam folder? To find out, we set up new email accounts and registered to access a whitepaper from 10 different publishers. Spam Filters Causing Problems The email accounts used all run through Google mail and use Google’s spam filter.

63

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

107

8 Components of an Effective Email [GUIDE]

Vertical Response

For more tips, check out our Savvy Subject Line guide. Check out our button creator to get a killer call to action button for your next email. You want your customers to engage with your brand as much as possible, so make it easy for them to check out your feeds.

47

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Marketers must respect and honor these opt out requests and remove them from communications moving forward. “What can I do to reduce unsubscribes?”

87

Optimize Content for Email Deliverability

Marketing Action

A marketer might build the most beautiful and interesting piece of content – but one innocent-looking combination of words could trigger filtering that would get that email tagged as spam. Positini : This is also a server-side spam filter, now owned by Google.

33

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Also note, if a high delivery rate is coupled with an unusually low open rate that it could be a red flag pointing to increased spam folder placements. Engaged individuals have not opted out or complained yet, so you want to make sure they receive emails first, every time.

116

Email Evolution Conference Recap: Deliverability Is Personal

Marketing Action

Sri Somanchi of Gmail’s Anti-Spam Team. Sri Somanchi said that moving emails out of the spam folder is a much more powerful positive signal than the spam button is as a negative signal. Opt-out: make sure that recipients can easily unsubscribe.

32

The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

Make it Easy to Opt Out & Offer Selective Opt Outs: Another logistical concern to which you need to pay attention is opt outs. If you’re only optimizing your emails for laptops and desktops, you’re missing out on a huge audience.

75

How Clean is Your Database?

Act-On

Two key components that drive inbox placement (as well as higher ROI on your marketing initiatives) are validation of your email addresses and low spam complaint rates. Spam Complaints – <0.1%. Here are ways in which to minimize spam complaints.

48

How Clean is Your Database?

Act-On

Two key components that drive inbox placement (as well as higher ROI on your marketing initiatives) are validation of your email addresses and low spam complaint rates. Spam Complaints – <0.1%. Here are ways in which to minimize spam complaints.

47

Understanding and Reducing Soft Bounces

Act-On

Spam Traps Hit. Most spam traps can be identified and removed by a data cleaning service. Too Many Spam Complaints. Spam complaints are probably the most negative engagement signal you can ever generate from your email. Spam Content.

72

The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

30

Email Deliverability: What’s Coming in 2016?

Act-On

Over the last year there’s been a lot of excitement in the email marketing world with new regulations coming out and DMARC being mandatory for successful delivery. Without these authentication protocols, more of your emails could easily end up in the spam folder or go missing all together.

80

New Gmail Changes Reinforce Engagement Importance

Modern Marketing

This has been a positive experience as a whole to senders, who have been able to allow people who want to opt-out, a trusted option to do so. If one of your customers wants to opt-out, going out with an unsubscribe is the preferred way to let them go.

112

5 Ways to Take Privacy Seriously with Your Email Marketing

Vertical Response

Be aware of the CAN-SPAM Act. it’s called the CAN-SPAM Act. The rules focus on honoring opt outs and being truthful with email content. Let customers opt out easily. Plus, the CAN-SPAM Act has rules on what you can ask unsubscribers to do.

10

Is Your Email Marketing Compliant with Global Regulations?

KEO Marketing

Because of that, many companies spend significant time collecting email addresses and sending out emails to prospects. Therefore, it’s not enough to know just the American CAN-SPAM laws. CAN-SPAM requirements are as follows: Do not use false or misleading header information.

25

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.

Act-On

In fact, one of my first outings was to the FTC Spam Summit in April of 2003. In 2003 the CAN-SPAM act was passed, and with that law the building blocks were laid for “permission-based email marketing.” So what has this got to do with opt-In? Fair warning: rant ahead.

47

5 Email Reactivation Campaigns That Win Subscribers Back

Modern B2B Marketing

To create a database that’s full of subscribers who love you, you need to have a reactivation strategy to recover the “love me nots” as well as the proper opt-in/opt-out processes in place. Author: Mike Madden “She loves me… she loves me not… she loves me!

56

Improve Customer Experience and Email Deliverability With a Preference Center

Modern Marketing

Keep in mind that the annoyance factor with generic, high frequency messaging is what leads to many spam complaints and opt-outs. The vast majority of spam complaints and opt-outs happen within the first 2-3 mailings a subscriber receives email from you.

81

15 Best Practices for Email Unsubscribes – With Examples

Act-On

Irritating them on this topic might inspire them to mark your next email as spam, and that would be a shame. This isn’t just good etiquette – it’s the law (the CAN-SPAM law). Personally, this is one of the few situations where I will mark an email as spam.

83

The Act-On Email Deliverability Glossary, Part 1

Act-On

Lists that log the IP sending addresses and domains of senders whose emails can be denied due to factors such as reputation, spam complaints, etc. Receiving email servers use blacklists to prevent spam and other unwanted mail (from specific senders) from reaching the intended recipient.

79

How to Use Drip Campaigns to Nurture Existing Customers

Modern B2B Marketing

The problem with most holiday emails is they just seem to be celebrating Spam Day. Make your opt-out easy or all of your content will start looking like spam.

41

Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Act-On

I’d bet that a majority of you email marketers out there have test email accounts that you send to —which is a good for occasional checkups. Try to avoid spam trigger words and spammy content and subject lines. If possible, make sure you’re sending to an opt-in list.

36

3 Steps to Increasing Email Deliverability Performance

distribion

One out of every five commercial emails never reaches the inbox. According to Return Path , deliverability issues can come down to inadequate list hygiene, causing your emails to go straight to the junk and spam folders, or merely just go missing.

34

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

These two factors are already very important in overall delivery, but they become even more important during the holiday send season – as they could spell the difference between a response and a spam placement. Make it easy to opt out. Can you believe it?

48

5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If they’re identifying your messages as spam, your entire organization will have to deal with the consequences. Opt-ins. Opt-outs.

56

5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If they’re identifying your messages as spam, your entire organization will have to deal with the consequences. Opt-ins. Opt-outs.

56