The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers
Litmus
NOVEMBER 27, 2023
But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. One-click unsubscribes allow users to opt out of an email list easily. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. You’ll have just two days to remove subscribers who opt out.
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