Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Contently

APRIL 20, 2021

But this isn’t another example of a financial services company co-opting a good cause to sell you things. Contently Case Stories gives a behind-the-scenes look at the amazing work Contently’s customers are creating. When you first land on Means and Matters , it doesn’t seem like a publication run by a bank.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. However, there also continues to be a gap in client retention efforts that limits the long-term revenue each client provides.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Stevens & Tate

JUNE 21, 2023

The following are the four main strategies that make up an effective attraction marketing formula: Focus on Story Branding Storytelling is an essential way to connect or relate with audiences. Using storytelling to get your message across is one of the most effective ways to do this. However, it’s extremely broad.

Marketing Strategy 90

Marketing Strategy Marketing & Strategy Planning Thought Leadership 90

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. In terms of success, revenue is always king.

Storytelling 45

Storytelling Mobile Advertising Newsletter Click Rate 45

Martech

JANUARY 3, 2024

As the vitriol ramps up in an election year, will users opt out? “We The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Moreover, they can complement your other marketing strategies in substantial ways. Once you have the ideal customer persona, it’s time to actually find those people.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Vidyard

SEPTEMBER 30, 2013

Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds?

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Top Rank Marketing

FEBRUARY 26, 2024

Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. In this environment, marketers are under pressure to drive impact and bolster the pipeline. They are more likely to say their budgets have decreased or will decrease.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. Its significance is only expected to grow in 2023 and beyond. AI plays a pivotal role in enhancing these experiences.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

SendX

NOVEMBER 26, 2020

Simplistic Design In the marketing world, more and more individuals are opting for simplistic and minimalistic designs over others. This article will be looking at trends to watch out for in email marketing in 2021 and beyond. Artificial Intelligence AI is taking the world by storm. The use of AI is for the collation of user information.

Marketing AI 369

Marketing AI Email Marketing Trends Mobile Marketing 369

TowerData

OCTOBER 25, 2022

You have to uphold the value exchange that occurs at opt-in. Start before the opt in with your invitation and message. That said, you should still validate the email at opt-in!) Confirm the opt-in promptly. You'll remind your subscribers when, where and why they opted in, and you can restate your value proposition.

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

Convince & Convert

DECEMBER 29, 2017

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. The Challenge of a Hard-to-Reach Audience. Initially, the challenges seemed plentiful. Finding a Point of Entry. “We

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Click-Through Rate.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. Or you can download it manually here.

Social Media 126

Social Media Social Marketing Examples Planning 126

Litmus

FEBRUARY 8, 2024

Companies opting to implement all-in-one platforms that simplify workflows—and consolidate capabilities—will gain an edge. Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

SmartBug Media

JANUARY 6, 2023

Email allows for more broad messaging—from promotional content to brand storytelling—that is grounded in the customer’s stage of the customer experience. Besides the content opportunities, email is an easier channel for people to opt into. Survey emails that prompt customers with incentives to provide useful information and feedback.

SMS 98

SMS Email Marketing Marketing & Strategy Marketing Strategy 98

Content Standard

JULY 28, 2016

We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. But as Katniss Everdeen learned the hard way, surviving your first Hunger Games doesn’t ensure a lifetime of success and tranquility. How Skyword Is Embracing Story.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Opt for a competition-based pricing strategy and analyze the average rate for your market offering. How To Overcome 2023’s Biggest Marketing Challenges. Set Competitive Pricing.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline. No problem! Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Salesforce Marketing Cloud

AUGUST 31, 2022

That means our storytelling reflects the diverse communities that we serve. Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. That’s why values-based marketing is important.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Martech

AUGUST 3, 2022

Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. “Imitate until you can innovate” isn’t a bad mantra and there’s no shame in copying something that has worked. Previous pub crawls can be found on Twitch.tv/lisapeyton

Campaigns 114

Campaigns Advertising Agencies Opt-out Terms and Conditions 114

Outbrain

JANUARY 12, 2023

Marketing strategies that integrate branding and storytelling instead of just promos tend to make strong emotional connections. With smarter ad formats that support storytelling, such as videos and carousel ads, brands can expand their creativity and differentiate themselves from competitors. What does this mean? With the Mere effect.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Contently

APRIL 19, 2021

My TikTok feed is chaotic. In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. Now comes the big question: Should B2B brands use TikTok? It depends.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

sagefrog

FEBRUARY 28, 2024

Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Stevens & Tate

MARCH 18, 2021

Brand storytelling is how you get your audience to connect with you and to relate to you. If the ratio of purchases and opt-ins to your number of visitors is lower than you would like it to be, then there’s likely an issue with how your site is addressing each stage of the sales funnel. It’s your company’s narrative.

Marketing Websites 98

Marketing Websites Lead Ranking Lead Scoring Mobile Marketing 98

ClearVoice

FEBRUARY 3, 2021

They might opt to have no social media for the B2B products, but have a robust sales team that can share info on products with their foodservice clients. When multinational software company SAP provides data processing to a national healthcare corporation, that is a B2B relationship. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Convince & Convert

OCTOBER 23, 2014

Whether you opt for a teaser or countdown, make sure the announcement warrants the special attention. Others may opt for a countdown when there’s more to communicate. Embrace Visual Storytelling. If you’re Taylor Swift you’ve got to go beyond publicity and innovate in a way that speaks directly to your top advocates – your fans!

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Some brands opted to expand on their own, like Bustle Digital Group did when it launched a new tech-focused digital publication called Input. You can read past months’ updates here.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Martech

FEBRUARY 3, 2023

Some are opting to include digital passes, hoping to offer a nice stay-at-home option. I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events.

Marketing AI 85

Marketing AI Advertising Agencies Planning Broadcasting 85

Contently

SEPTEMBER 12, 2019

Understanding that many people have difficulty interpreting text-based pension statements, AFP Habitat opted to educate customers with an interactive personalized video. Contrary to popular belief, content marketing videos can be produced with the goal to directly increase product sales, not just for educational or storytelling purposes.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

ClearVoice

MARCH 8, 2022

Many companies that opt to go for a complete rebrand are looking to modernize their image or attract a new audience. ” The rebrand included a new voice, modern look and content targeted toward storytelling. Consider this — a company’s brand is synonymous with its personality. New color palette. An updated website.

Brand Identity 59

Brand Identity Branding Opt-out Opt-in 59

sagefrog

FEBRUARY 28, 2024

Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

ClearVoice

JANUARY 29, 2024

Opt for centralized hubs that allow teams from various departments to share updates and communicate easily. When your teams operate in isolated silos, various disadvantages arise. The Power of Cross-Functional Collaboration Cross-functional collaboration can transform your content operations, giving it a more dynamic and integrated framework.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Digilant

AUGUST 10, 2021

Advertisers promoting a new brand or time-sensitive offer opt for a higher frequency, while longer campaigns and well-established brands might aim for a lower frequency. The average consumer in the US now spends over 1.5 hours listening to digital audio every day. Let’s jump in. . What is Digital Audio? . Call-to-Action.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Martech

FEBRUARY 3, 2023

Some are opting to include digital passes, hoping to offer a nice stay-at-home option. I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events.

Marketing AI 80

Marketing AI Advertising Agencies Planning Broadcasting 80