Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. All they have to do is confirm, or “double opt-in,” and you can begin marketing and lead nurturing efforts right away. It’s a win-win that helps your email list in a number of ways.

Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? There’s no clear guidance on what makes an email message more deliverable, but there are a number of contributing factors known to result in better deliverability.

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Why some subscribers don’t confirm their opt-in

ConvertKit

From our marketing strategy, the hassle of freelance taxes, and, of course, those subscribers who don’t confirm their double opt-ins. For example, according to a recent ClickZ study , 20% of subscribers never complete the double opt-in process. Stay in touch.

How to Send Bulk Emails Without Spamming (A Step by Step Guide)

SendX

Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box.

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Spam Traps and More – Email Deliverability Hot Buttons

ANNUITAS

Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? There are two types of spam traps – pure and recycled.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. No one opted in with a random list company to receive emails from you. They certainly were not opting in to receive emails from you.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

GDPR raises the bar to a higher standard of consent for subscribers based in the European Union (EU), meaning how you’ve collected consent from EU subscribers in the past might not be compliant anymore. Get consent from a positive opt-in, not pre-ticked boxes.

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Unconfirmed Subscribers: What They Are and What To Do About Them

Webbiquity

And a double opt-in list is the best way to ensure you aren’t wasting time or money sending emails to people who aren’t actually interested in what you’re sharing. But the big downside of double opt-in lists is the dreaded “unconfirmed subscriber.”.

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How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. So, if you go in expecting great results after only one email, then be prepared to be sorely disappointed.

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Tips to run GDPR opt-in campaigns

Smarte

As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. In 2014, when Canadian Anti-Spam Law (CASL) was introduced it had similarities with GDPR. Generally, the success rate of opt-in campaigns is 10 to 50%, which means the pool of EU prospects in your database will probably reduce to 50-90%.

Experts Share: Why Emails Go to Spam Instead of the Inbox

Litmus

In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Avoid massive spikes in send volume. Spam filters operate in many layers.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform. More importantly, social media is much closer to an opt-in channel than email. On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email.

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? The purpose of a spam trap is to identify spammers and senders with poor emailing practices.

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6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

The Problem with Implicit Opt-In For Email Marketing

Marketo

Author: Jon Miller There are legal definitions of spamin the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. To consumers, spam might represent: Any email they don’t expect. Any email that prompts them to hit the “This is spam” button. An easy way to opt-out.

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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Maybe your re-permissioning emails as part of GDPR compliance are still a work in progress. Including an easy way to opt out or unsubscribe builds credibility with users.

How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are.

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Stay Out of the Junk Folder with Litmus: Webinar Recording + Q&A

Litmus

You work hard to create great emails—and there’s no reason they should end up in the junk folder. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus.

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. This is against the law and can land you in a lot of trouble.

Avoid spam traps the right way

ConvertKit

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. Stay in touch. Avoiding spam traps the right way. Spam traps are often something that cause confusion and panic amongst email senders. Stay in touch.

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When Is It Time To Winback Email Subscribers?

Opt Intelligence

This could be costing you money, and is definitely costing you in quality score and good standing with your Email Service Provider. What’s the harm in emailing them with an aggressive engagement campaign? In short, a lot. You only pay for the ones who opt-in!

What creators need to know about ever-changing spam filters

ConvertKit

In the last few weeks, we’ve seen some adjustments in the deliverability world. For some senders, messages that normally go to the inbox were going to the spam folder, especially for their Gmail subscribers. Spammers have been targeting Gmail’s spam filtering system.

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CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Adopting stricter permissioning and consent for your email program will not only keep you in compliance, but will also help your overall email deliverability.

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Five Reasons Why Your Email Gets Blocked

ANNUITAS

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start. These lists could contain bad email addresses, bad domains, and even spam traps. Blog blacklist CAN-Spam CASL Email Deliverability IP reputation opt-in

The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Marketers are abandoning print and face-to-face channels in droves. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses?

Email Marketing: All Opt-Ins Are Not Created Equal

Marketo

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. A study analyzing over 700 million messages found the following of confirmed opt-in recipients: 71% higher open rate than that of unconfirmed opt-ins. 66% higher click-through rate than that of unconfirmed opt-ins.

How to Avoid Your Salesforce Email Going To Spam

Predictive Response

How to Avoid Your Salesforce Email Going To Spam. Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. This is why Salesforce bounce management is essential as it helps you be in control of your emails.

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Keeping Your Marketing Emails Out of The Spam Folder

ClearVoice

And your worst nightmare is the thought that your emails end up in your customers’ spam folders. Unfortunately, the filters email providers use to filter out junk can toss legitimate marketing messages into the spam folder along with actual spam.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Why are my emails going to spam?

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The Ultimate List of Email SPAM Trigger Words

Hubspot

Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Email Spam Words to Avoid. Sent in compliance. Opt in.

[Announcement] Improve Email List Quality, Increase Engagement, and Stop Spam Attacks with Lead Verification

Optinmonster

People who have needs, desires, and problems of their own… who opted in to your email list in order to find something of value that can improve their lives. Stop Spam Attacks. Instead, it was in the name field, in the form of numbers.

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How To Get Your Emails Delivered Into Spam Folders

GreenRope

How To Get Your Emails Delivered Into Spam Folders. We are going to be talking about the biggest mistakes email marketers make that result in emails being delivered directly into spam/junk folders. and results in your content getting filtered automatically.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic. The ROI per Dollar spent in Q3 was $40.56 If, you can land a spot in the inbox, that is. Of all emails sent, marketing emails see the most complaints in the inbox.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic. The ROI per Dollar spent in Q3 was $40.56 If, you can land a spot in the inbox, that is. Of all emails sent, marketing emails see the most complaints in the inbox.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic. The ROI per Dollar spent in Q3 was $40.56 If, you can land a spot in the inbox, that is. Of all emails sent, marketing emails see the most complaints in the inbox.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic. The ROI per Dollar spent in Q3 was $40.56 If, you can land a spot in the inbox, that is. Of all emails sent, marketing emails see the most complaints in the inbox.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic. The ROI per Dollar spent in Q3 was $40.56 If, you can land a spot in the inbox, that is. Of all emails sent, marketing emails see the most complaints in the inbox.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic. The ROI per Dollar spent in Q3 was $40.56 If, you can land a spot in the inbox, that is. Of all emails sent, marketing emails see the most complaints in the inbox.

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