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Internet and AI: similarities 22 years apart!

Exo B2B

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

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How Much Should You Pay Freelance Writers?

nDash

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Before we dive in, here are a few things you should know about how this guide is set up.

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Strategic Stakeholder Engagement: Research-Driven Tips For Effective Communication

Vision6

Organisations need to make meaningful connections in a world where information flows freely, and stakeholders have a more significant say. Good communication is key. Therefore, businesses are changing the way they connect with stakeholders. Why is stakeholder engagement so important? Why is stakeholder engagement important?

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The Rapid eLearning Blog

Buzz Marketing for Technology

One of the problems with the information dumps is we get so used to the mind numbing slide-after-slide of information, that the value of the information is lost and it renders the course useless. A great way to counter this is to build scenarios where the learner uses the information. So, that’s the case for using scenarios. June 17th, 2008.

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Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

However, sales campaigns must abide by the CAN-SPAM Act, which includes some specific opt-out requirements and a certain level of truthiness. This popular blog was written by our SVP of Data & Research and SME Derek Smith. 2018, you’ve been good to us. You might have heard about a little thing called GDPR that happened in May.

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Content You Should Create at Each Stage of the Funnel

ClearVoice

Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. What is a marketing funnel? Each stage aligns to a place in the marketing funnel: top, middle, and bottom. Top-of-funnel marketing. Bottom-of-funnel marketing.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Or maybe it’s the ability to be able to connect with their audience on a more personal level. Which are all correct. Customer Relationship Management (CRM). Email Marketing Tools.