Remove Opt-in Remove Response Rate Remove Sales Cycle Remove Top of Funnel
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Email Open Rates: Which Benchmarks Matter Most?

Outreach

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success.

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The Secrets to Virtual Selling for Financial Services

Vidyard

Contents 1. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5. The use of video in customer and sales conversations and prospecting has increased by 93% since 2019. Financial services is an industry that’s on the brink of a new day.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

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What is CRM and how does it support marketing?

Martech

These solutions are designed to help sales and service agents communicate with customers more effectively. How a CRM platform helps sales and marketing teams collaborate effectively. At their core, CRM systems are designed to facilitate customer and sales relationships. How to choose a CRM system. The benefits of CRM.

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

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Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

Current marketing practices take customer needs into consideration when producing content for lead generation programs. As well as, targeting your content marketing to the right buyer, at the right time. Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones.

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!